Shout out to all Apparel Decorators!You still have time to enter your most creative, alluring, stunning, iconic work in the prestigious, Impressions Apparel Decorating Competition.
The deadline to enter is August 29th, 2014; there is no cost to enter.
This 36th annual contest will be judged at the Fort Worth Imprinted Sportswear Show, Sept. 18-20, 2014. Prize winners will be announced on Saturday, Sept. 20, and featured in the January 2015 issue of Impressions magazine. Winning work will also be showcased at impressionsmag.com in the Impressions Awards & Design Galleries and through their social media sites.
Additionally, thousands of show attendees and exhibitors will be able to view the champion work at the Impressions booth at all 2015 Imprinted Sportswear Shows.
Want to enter?
Visit impressionsmag.com for complete rules, category listings and the official entry form. Questions? E-mail Associate Editor Lauren Mitchell @ firstname.lastname@example.org
RhinoTech digital heat transfer systems will help you Triumph.
An array of digital heat transfer papers and systems for apparel decorators are available from RhinoTech such as RT SunAngel DARK heat transfer paper, printers, toners in Daybold Fluorescent colors and white and in traditional CMYK + white. Don’t be fooled w/traditional, however. The CMYK toners offer vibrant, stand-out color and the white is the whitest of the whites. The Fluorescent toners are unrivaled. They offer a way to digitally print on black apparel with colors that will pop and stun! View step by step videos HERE.
The RhinoTech Digital Transfer Division also features these heat transfer papers: SingleJet and SingleJet Opaque heat transfer papers for use with inkjet printers; SingleStep that is a weedless paper for use with a laser printer that transfers unrivaled designs on light color garments; JetPro Active Wear and several other papers to transfer designs to white and dark apparel and fabrics that are 100% cotton, 50/50 blends and polyester.
View all how-to videos @ RhinoTech!
Courtesy of Eric Siu, Contributor to Entrepreneur Magazine; CEO, Single Grain & Founder, Growth Everywhere, we share Foster Organic Traffic in a Crowded Internet with These 6 Steps. It’s a quick read that will most likely generate questions, what ifs and how-to’s, but in a good way. Because…. everything that comes after what we’ve learned and introduced will only aid in improving a business vision and image generating increased organic movement toward our websites in, as the author points out, a very crowded Internet.
What IS ORGANIC TRAFFIC?
When you randomly or naturally search on-line for eco-friendly screen cleaning products or how to digitally print on DARK apparel with transfer paper, RhinoTech and a list of choices emerge. This is termed an ‘organic’ search; a natural search. According to Conductor Blog, nearly half of all website traffic comes from natural search. Based on that information, our quest becomes how to build our presence so that this naturally occurring traffic lands on our sites.
A BIG UNDERTAKING.
The task of how to drive more traffic to our websites can be daunting. How many blog posts per week? Social media posts per day? The decision to take this on ourselves or implement a robust SEO hand by hiring a professional SEO company/person or marketing team is even larger and anxiety producing. It’s tough to believe that any person or team will truly understand our company and vision in just a few meetings and a couple of days of studying our Internet and social media presence. So…what is the play?
HITTING THE HIGH POINTS
Eric Siu helps figure this out for us by hitting the high points of what all of us should be doing as part of our business marketing efforts particularly regarding: 1) studying the analytics of who our audience is and where they come from, 2) establishing credibility with a solid marketing plan. Remember, it can be altered, but it’s a necessary guideline, 3) It’s important to write and write well. Each piece of content from blog posts to infographics holds an opportunity to convert new customers and raise brand awareness. It really is important that audiences read past a headline of any content that is written/posted, 4) figure out your “key words” and repeat, repeat, repeat, 5) try and format headlines and sub-headings that will induce readers to want to read more, 6) promote what you write/display about your company in Google+ communities such as Screen, Digital & Graphics Printing. Figure out which of your posts/content have generated the most notice and then work that strength.
And, finally, Quality content, published consistently, optimized, and aggressively promoted is the key to building links, page rank, keyword share, and readership.
A different sort of energy and framework is definitely required when promoting a brand than for what is needed when creating artwork and printing apparel. But, it is worth it. In the long-term, the pay-off is higher page rank and more natural search traffic to our websites; company visibility is increased and inquiries are converted to customers and orders.
Many thanks for joining us.
Add rhinestones to DARK shirts digitally printed with RT SunAngel heat transfer paper & bold Fluorescent colors!
We wanted to follow-up on a recent blog post, RhinoTech Shares An Illustrator Tutorial from Catspit Productions, regarding the video on creating layers. In this latest video that you’re about to view, Jonathan Monaco/Catspit Productions, explains the method of Working with Colors in Layers by utilizing the layers function in a vector art software.
This step-by-step tutorial offers a basic approach to adding registration colors to a design that will eventually be screen printed. In an easy to follow, comfortable style, the secret of how to perform this function unfolds.
An additional benefit of this tutorial is that it overlaps with and is testament to the very recent post on Demystifying Film Positives. In that video by RhinoTech, we learned that for each color in a design, a film positive was required. This is echoed in the Catspit video; for each layer of color there needs to be a film positive printed.
And, you can find the quality of film positive material required in RhinoJet Film Positive Material for use with an inkjet printer. It is a waterproof clear film that is easy to work with and one that offers first-rate opaque halftone, shape and image/design clarity. It can be used with both Pigment and Dye based inks. Additional advantages of this film are that it has minimal dot gain, dries on contact and has maximum density technology. It is also 5 millimeters thick, can be printed in newer inkjet printers and high volume production printers to generate film positives or negatives. And, it is fast drying.
We hope this instructional video has given you the necessary positive reinforcement in your campaign to learn vector art color layering systems, how to use film positive material like a pro and create award-winning, customer satisfying designs.
Many thanks for watching and reading our posts!
Contact Catspit Productions @ (480) 899-9089. Catspit Productions is a distributor of RhinoTech products and equipment including RhinoJet Film Positive Material. And, be sure to check out video product reviews on RhinoTech on the Catspit Productions youtube.com channel.
To demystify is kind of a bold statement, but the need to be enterprising is a needed attribute when tackling the subject of FILM POSITIVES. RhinoTech explains that creating Film Positives is a necessary step in the screen printing process that can be exasperating at times. But…it can be mastered.
WHAT IS A FILM POSITIVE?
A Film Positive is a vellum or polyester sheet with a printed positive image that blocks the light out during exposure.
Once the screen frame has been exposed and then washed off with water, a negative image appears. In other words, when all areas where the light was blocked from the film positive are washed away, the result is a negative image. And, a screen frame for printing has been created. You will see that when you print the ink onto the surface of the shirt, the ink will penetrate through the negative image recreating the design from the film positive onto the shirt.
A Film Positive is required for each color in a design to be screen printed. So…if you have a 6 color project, you will need 6 Film Positives; one screen frame for each color in the design.
WHAT ARE THE EXCELLENT CHARACTERISTICS OF THE RhinoTech FILM POSITIVE MATERIAL?
An ideal material is found with the RhinoJet Film Positive Material by RhinoTech that is a waterproof clear film. It works with both Pigment and Dye based inks. The film enables the operator to secure opaque halftone, shape and image/design clarity.
Additionally significant features of the inkjet film are that the materials has minimal dot gain, dries on contact and has maximum density technology. It is 5 millimeters thick and dries quickly. This particular Film Positive Material can be printed in newer inkjet printers and high volume production printers to generate a film positive or film negatives.
According to Jonathan Monaco of Catspit Productions, “Many RIP software packages sell all black ink conversion kits so that all printer heads will print with debased black ink. This significantly improves the quality of the inkjet film positives produced.”
The following video will also help to demystify the process of making film positives.
As always, many thanks for being readers and viewers. For more information about RhinoTech, Film Positive Material, Digital Printing, Textile Screen Cleaning equipment, eco-friendly screen cleaning products and more, please contact RhinoTech directly at 651-686-5027 ext 4; email@example.com.
We are in the heart of reunion t-shirt printing season. And, that’s fortunate for all of us in the digital, screen and graphic printing businesses who will produce short or long-run t-shirt projects for family, high school or other gatherings in the next several months. Whether you operate from a part-time garage-based printing business, a store-front location, an embroidery + digital printing shop, a silk screen printing commercial enterprise or digital printing company – everyone reaps the benefits. And, the graphic designers are pretty excited to unleash extreme, comic reunion designs and slogans on the masses.
We are the people our mom warned us about.
In their blog, bluecotton.com offers some pretty F.U.N.N.Y. reunion slogans. Click HERE to read their suggestions for some good one-liners. And, then there are these from Zazzle.com. Both companies offer a place to start when needing shirts with comic slogans. And, one tip. With children and tweens in the mix, remember to check on the slogan rating before authorizing the printing order.
Reunion Survivor (courtesy of gatheredagain.com)
The survivors and ‘thrivers’ of reunion-land are all the t-shirt printers and their behind the scenes support; companies like RhinoTech who manufacture and distribute digital, screen and graphics equipment including digital heat transfer papers and printers and screen cleaning products, washout booths, filtration systems and more. Because of eco-friendly cleaning products, for example, screen frames are cleaned quickly and fully for reuse to enable the printers to continue to produce millions of reunion t-shirts on a nation-wide basis.
Those that also thrive and are winners are all the customers who now have an idea of how to get their shirts printed with some unconventional reunion slogans and/or how and where to have their own creative one-liners come to life on a t-shirt. To everyone involved in reunion season, keep on laughing!
Much appreciation is extended for taking the time to read this news.
These images are of two Hermès of Paris scarves that were gifts to me. Their original owner was a life-long friend who felt that an outfit just wasn’t complete without a beautiful scarf. I remember her being especially elegant and sophisticated when wearing one of her gorgeous, purchased-in-Paris silk scarves. Four years ago, my darling friend died at too early of an age. I was deeply touched when her sister wanted me to have two of her Hermès of Paris scarves. When I wore one for the first time, I finally understood the special effect of an Hermès. Isn’t that the same effect we want our apparel to have on customers?
How does ICONIC happen?
How does a screen printer’s work become iconic like the house of Hermès? Is it by using many screens similar to the 47 screens that go into printing each Hermès scarf? Or is it like the 11 stages of silk screen printing that Hermès screen printers go through to create the perfect art? Or is it just the original design? Or…. is it similar to the “Tipping Point” (by Malcolm Gladwell) when he shares the story of Hush Puppies shoes that were suddenly “discovered” by a younger generation that helped the company return from a downward slide (I hope I’m remembering that correctly; BTW – great book for anyone in business).
So, how do screen printer’s creations get discovered? One way is to think impulse buy. Pierre-Alexis Dumas, the artistic director of Hermès International and the great-great-great grandson of Hermès creator Thierry Hermes shared the story about the time he saw a long-haired young man with roller blades buy a twilly, a small silk band scarf in the Paris Hermes store because he needed to hold his hair back. What a opportune moment for Hermès and the next group of potentially young consumers seeking out silk bands by Hermes! Talk about on a whim purchase helping to tip the scales in a new direction!
I think there’s much that those of us in the screen printing industry can learn from Hermès of Paris; about creating something that’s timeless with perfect technique that offers perfect art (think: vintage Rolling Stones T-shirt). And, a pathway to a very different status with apparel that appeals to the “impulse”.
Just like the screen printers who send their original printed designs to their favorite musicians or to American Idol contestants and then spot them wearing their shirts in local and national venues and in the media, be proactive. When Grace Kelly was spotted in a Hermès of Paris scarf, you already know what that did to help make Hermès accessible and symbolic of beauty and class.
Here are a few thoughts: Retire a bestselling piece and then give it new life after sufficient hiatus. Add a touch of an unexpected color in the design. Give it a vintage edge. Print it on a more form fitting, athletic-type shirt that does away with the baggy effect. Print on DARK. And, make it into a t-shirt dress that is always timely. Use an Icat or exotic motif. Make your creations accessible to impulse buyers. And, get your art out on social media. And, remember, there is not just one type of customer. They are all ages and sizes.
Learn from Hermès.
I learned the history of the Hermès of Paris printing technique after stumbling upon a few articles written by Allison Carey, The Plain Dealer. She detailed an event in 2013 hosted by The Cleveland Museum of Art and Cuffs Custom Clothing of Chagrin Falls that featured Hermes of Paris and two printers from the Hermès Ateliers in Lyon, France, who were invited to demonstrate the secrets of printing the company’s iconic scarves. I’m grateful to Ms. Carey for the information. Please read her articles Here and Here.
The tradition of Hermès began in 1937 when Robert Dumas created the first scarf or carres. It continues with Dumas who says that Hermès are image-makers; that “my family is obsessed. We are dreamers. Human relations are very important, and the desire to achieve a form of excellence is very strong. Whatever you do, you have to do it with your heart and as best as possible. I think the small company started to attract people who share the same values and Hermès became a very special place.”
Is this what you wish to achieve in your small business, as well? Do you share these values with your customers? Do you put your heart and soul into everything you produce? What about your printing technique? Dumas relates that although the process has changed since 1937, art is unable to be separated from tools. “All artists love their tools. They love their brushes, their little tricks, their recipes and techniques. Artists are inventors and innovators…” . Do you love your tools; your printing press, the squeegees that should be in top form to lay the ink onto your substrate? Do you have a perfect set-up? Are your screen cleaning products eco-sensitive (think RhinoTech environmentally-sensitive screen cleaning products) and perfect for the job at hand? Do the final results of everything you do in your work reflect your best creative efforts? Do you embrace new tools and technology like Dumas who offered that though his company has employed the same master screen printers for decades, they explore all new digital and other technologies to ensure that the art that results is true?
We want you to be iconic and hope we can help. Thanks for reading.
Shelley Markus, Marketing Director/RhinoTech
Cross-over products are those that, accidentally or on purpose, have been found to have multiple uses instead of just the one they were originally intended. You can find them all over the place. Anyone remember Pepsi AM for the “breakfast cola drinker” (circa 1989)? It was supposed to be the cross-over into breakfast product, but, fortunately for all of us humans, it died out quickly. You can read more about well-intentioned cross-over products including Ponds toothpaste, Cosmopolitan (Magazine) Yogurt and Coors Rocky Mountain Spring Water at this site: http://www.businessinsider.com/qwik-fails-15-disastrous-product-launches-that-were-quickly-killed-2011-10?op=1#ixzz36EZGjIwX. And, beyond that, do you have undiscovered cross-over products?
Two examples of viable, cross-over products from RhinoTech
RhinoBond™ Toughened Frame Adhesive Systems requires no premixing of solvents and offers tension holding capabilities of over 90 newtons. The wide range of viscosities available ensure a secure bond of mesh to wood or aluminum screen frames. The RBT Series is flexible, impact toughened and has great removal characteristics. They dry in seconds and are non-hazardous.
Because of these amazing characteristics, especially the non-hazardous part, RBT 100 (super, super, super glue) is often used by beaders as an adhesive to use to secure a knot on a bracelets and necklaces and to hold beads in place. Compared to other jewelry-making glue in that growing market, this glue surpasses. It will dry quite quickly, as well. As always, follow directions for handling and don’t glue your fingers together! It’s $37.00 for the Kit.
Discovered by a quilter searching for a better bonding product, we’re showcasing RBA3 Spray Web, an aerosol adhesive that is much like the product used during Halloween to create spider webs. RBA3 Adhesive Web is the quilter’s adhesive of choice for several reasons. One, it is part of the RhinoClean Green line of environmentally-sensitive products.
Two, the “web” is quite self-contained so over spraying, unlike what is often found with other spray adhesives specific to the crafting/hobby market, is a non-issue. It works particularly well during the sandwiching phase of quilting as it is able to be respositioned. This adhesive web is strong enough to hold sweatshirt material in place and it bonds easily to a variety of materials without transferring adhesive to the fabric that is a highly important element. And, it washes out.
This quilted, reversible yoga bag in the featured image was constructed with RBA3. It’s soft and durable with two pockets large enough for a water bottle, wallet, keys, suntan lotion and more. A yoga mat easily fits. If you’d like to order a finished bag or 1 or more cans of RBA 3 Spray Web, contact RhinoTech at 651-686-5027. At $6.99 for a 13 oz. can, it’s a steal! And, with a $50+ purchase, FREE SHIPPING is available within the contiguous U. S.
As always, thanks for subscribing to this site.
It’s Chicago on the lake in the summertime. And it’s the 15th annual ASI Show that includes the Signage + Decoration Pavilion that will be held July 15-17, 2014, at McCormick Place.
RhinoTech on Deck on Booth 480 in the Signage + Decoration Pavilion
This year, the ASI Show features an unprecedented schedule that includes Sales Boot Camp with leadership expert, Stephen M.R. Covey, and a multimedia presentation by Erik Wahl. The Signage + Decoration, On-the-Show-Floor Workshops will feature a variety of topics including one presented by Gregory Markus, president/RhinoTech, who will demo the latest digital technology and share tips on how, by embracing change and new technology, a traditional printing business can be more creative and innovative, thrive and survive. He will also offer information on how-to economically and easily embrace digital technology to broaden advantage and create new revenue streams. For Free Registration to attend the show, click HERE – complements of RhinoTech!
No Woo-Woo. It’s just New Age Digital Printing with the RT SunAngel DARK Series and other Fine Systems.
This workshop is the place where Greg Markus will help to demystify the art of decorating apparel and other products through digitally printed, heat-applied graphics using the latest heat-transfer papers, toners and equipment. Attendees who want to start a business, as well as, those in established screen/graphics printing and embroidery businesses will learn how to 1) transition a digital printing specialty into an established business space; 2) learn how to improve profitability and efficiency with digital transfer systems without a huge capital investment.
The techniques discussed will be applicable for sign companies, art studios, screen, graphics and digital printers, embroiderers, promotional products distributors, those mulling over the start-up needs of a digital printing business. The session will cover:
• Step-by-step instruction on how-to digitally print on light and DARK apparel and fabrics with the RT SunAngel DARK series of heat transfer paper, printers and toners that include fluorescent colors + white and traditional CMYK toners + white.
• How to print images using weedless, SingleStep™ heat transfer laser paper for light color apparel.
• Methods for printing textile metallic foil and rhinestones on light and dark fabrics,
• How to print on hard surfaces such as metal, glass, acrylic, plastic, wood and ceramic using SinglePrint™ heat transfer paper for laser printers.
• An overview of SingleJet™ heat transfer paper for use with inkjet printers.
• The heat-transfer media, printers/toners and heat-press equipment used.
• Cost considerations of producing decorated apparel digitally versus direct-to-garment and manual textile printing.
• Tips on how to choose between laser and inkjet systems, determining space needs and other considerations for adding digital heat transfer technology to an existing printing business or for a start-up operation.
• Enable attendees to hold and feel the texture of the printed garment.
After the workshop, participants will be invited to Booth 480 to watch live action, digital printing demos.
Throughout his 35+ year career in our industry, Greg Markus has fully embraced change as the landscape of screen, graphics and digital printing has evolved. In doing so, he explains, “creativity and innovation are enhanced, helping business to thrive and survive”. He encourages all in our industry and those entering it to venture out and investigate possible opportunities to the fullest within the realm of the “new normal” in printing. This involves either merging digital printing technology into traditional printing/embroidery, art studio businesses etc. and/or when starting-up as a stand-alone.
Gregory Markus is the president and owner of RhinoTech, based in St. Paul, MN. Since the company’s inception 19 years ago, Greg, along with his partner, Todd Michaels, V.P./Operations, has charted the growth of RhinoTech into a worldwide manufacturer/distributor of screen, digital and graphics equipment and papers; screen frame GLUE/adhesives, eco-friendly screen cleaning chemicals and equipment, washout booths that help save on water resources, triple-action filtration systems, screen cleaning and recirculating systems, commercial pressure washers, supplies and more.
Once again, thanks for checking this site out!