If you haven’t already had to read and deal with a negative on-line review about your business, customer service and/or product, don’t worry, because you will. It’s inevitable in these days of no-holds-barred social media.
In the following article reprinted from Printwear, 8 Ways to Handle Bad Online Reviews, Vince DiCecco shares splendid, spot-on advice. We are appreciative!
Yelp receives an astounding 84 million visitors a month. According to a 2012 BrightLocal study, approximately 72 percent of consumers surveyed said they trust online reviews as much as personal recommendations, while 52 percent said that positive online reviews make them more likely to use a local business. So what should you do when there are negative reviews of your business on such sites?
1. Remain Objective—If the review or comment is obviously not serious, or if the poster is using angry, abusive language, your best option may be to ignore it. If possible, have it removed. Most consumer-review sites offer a way to flag or report reviews that violate terms of service.
2. Say “Thanks”—Whether or not you agree with the complaint’s validity, the reality is that a customer perceived an event in a certain way. Acknowledging the experience and the role your operations played in shaping that perception is the first step in successfully addressing a concern. Thank them for taking the time to offer feedback.
3. Respond with Tact—Keep it professional. Passive-aggressive or sarcastic comments will only fuel the flames.
4. Take it Offline (if possible)—Engage the customer with a short and positive private response that recognizes the issue and discusses ways to remedy the situation. By taking the issue offline, you can avoid a back-and-forth that could draw even more unwanted attention to the review. If successfully resolved, politely ask the customer to revise their review to note that their complaint was addressed, or delete it altogether.
5. Apologize and Ask for Input—A sincere apology does not necessarily mean you are agreeing with their assessment of the situation, but it does mean that you are genuinely sorry that they had a bad experience. An offer to make things right can go a long way to validate your customer’s concerns. It lets them know you are committed to ensuring it won’t happen again.
6. Flip the Script—Highlighting your strengths is a great way to frame your story while still making the person feel heard and acknowledged. Having the ability to react to negative feedback can actually be a positive move.
7. Evaluate the Public Response—Review sites allow for businesses to easily offer their views. Offer a short response that corrects the facts, but do not delve into specific inaccuracies.
8. Legal Action is a Last Resort—Publicity over an ugly lawsuit may drag the company into territory difficult to return from, no matter the outcome. Use it only if you must.
We hope that this guideline has armed you for when that less than glowing review appears. Thanks for reading and subscribing.
This short video is a review of the latest, high performing DIGITAL heat transfer papers from RhinoTech. In fact, they also represent the most current laser and inkjet transfer papers in the industry that can be used successfully to transfer images to DARK garments and fabrics. And, to offer the most vibrant of whites (no gray factor).
Though RhinoTech originally produced this big review during Halloween 2014, the information remains timely. Enjoy and thanks for reading/viewing.
1. The first set of t-shirts have been printed with SingleJet heat transfer paper used with an inkjet printer.
As you can see, the colors on the white Tuxedo and Yoga T-shirts are chillingly vivid! Use this paper to transfer designs to pastel, light gray and all white/light color apparel and fabrics.
The Black Tuxedo shirt was digitally printed with SingleJet Opaque. It works alarmingly well to transfer images to the DARKEST OF DARK garments and fabrics. The white that snaps off the shirt is daunting compared to most whites that appear grayed out.
2. The next set of shirts was printed with SingleStep that is designed to transfer to light/white color garments. Notice how the flower design on the pink t-shirt just oozes color. The secret is in the toner; the RT SunAngel DayBold Fluorescent toners used with the RT SunAngel printer.
The white t- shirt with the flower design was printed w/SingleStep and traditional CMYK colors. Notice how regular CMYK colors are scarily dazzlingly!
The black T-shirt, printed with RT SunAngel DARK heat transfer paper for DARK apparel, offers the brightest of white (no graying) that snaps off the shirt.
3. The final series of t-shirts was printed with RT SunAngel DARK heat transfer paper. It’s spooky how excited Greg is about this paper!
The BLACK Anarchy T-shirt features pulsating brilliant blue, white and blood red colors and screams washability.
The CMYK colors printed on the next DARK T-Shirt also bursts with color. It’s simple to apply rhinestones and textile metallic foil right on top of the design for added value.
The RhinoTech logo on the final DARK t-shirt was printed using RT SunAngel DayBold Fluorescent toner. Textile Metallic Foil was added; the look is stunning!
Al B. Myson was tenacious when it came to finding the perfect inkjet heat transfer paper for his business. After much research and discussion, he found the RhinoTech youtube.com site where he watched the step-by-step tutorial on how to “Print on DARK with Jet Opaque Heat Transfer Paper”. The rest is history; he purchased and tested the paper and then relayed that, “I am happy with your product and thanks a million!!!”
Mr. Myson also shared his Al B. Myson Blog post, Fantastic, Blank Heat Transfer Paper, for Inkjet Printers. The following is an excerpt: ……. “I watched a youtube video and could not believe that I found what I was looking for. The company called Rhinotechinc (editor’s note: RhinoTech) offers great blank heat transfer paper for inkjet printers and this video link demonstrates their one step heat transfer paper for dark colored t-shirts and they also carry blank heat transfer paper for light colored t-shirts as well, but you could also use the one step opaque for light colored as well. Honestly so far I have tested the one step heat transfer paper for light colored t-shirts and the quality is quite excellent, so I highly recommend trying the blank heat transfer paper from Rhinotechinc.com its quite affordable and I hope someone from Rhinotechinc shares some more info on my blog and I hope they share my blog with others as well; because I truly support what they are doing for the t-shirt business!! Thank you Rhinotechinc.”
SingleJet Opaque Heat Transfer Paper from RhinoTech.
This one step heat transfer paper is used with the recommended Epson 1430 (and other inkjet printers) to create printable transfers to DARK fabrics and apparel. It offers a very soft hand and fabric drape on the finished product. With this paper, a little bit of ink goes a long way toward producing vivid, brilliant, colorful results on DARK garments; it is stretchy and has excellent wash characteristics.
Choose from paper sizes of 8.5” x 11 and 11” x 17”. And, a SingleJet Roll that comes in 13″ x 50′ is also available. For a test run, RhinoTech recommends a 10 pack of SingleJet Opaque.
This is how it works.
SingleJet Opaque is simple to use; basically, an image is printed right reading, the edges of the design are trimmed, the vinyl surface is peeled off then positioned on the shirt and heat pressed.
Place black shirt on platen, cover w/parchment paper and press shirt for a few seconds to remove moisture and wrinkles.
Remove parchment paper.
Peel film, position design, cover with parchment paper and press for 15 seconds at
360 degrees F with the RT DK20S 16×20 Digital Swinger Heat Press or the RTSW 1620 Heat press w/digital controls.
Let shirt cool to the touch before peeling parchment paper off to showcase your design. And, that’s it!
Additional features of SingleJet Opaque heat transfer paper include secure bond to fabric and excellent washability characteristics.
Again, we offer sincere gratitude to Al B. Myson for his accolades regarding SingeJet Opaque heat transfer paper. We extend the same to all our customers who gain increased bottom line benefits through use of this paper and all RhinoTech digital printing systems. We wish you much success in your printing endeavors. If you have questions, please contact our Customer Service Specialist at 651-686-5027 x 4 or firstname.lastname@example.org. We’re here to help!
http://www.rhinotechinc.com; email@example.com and learn how to digitally print at youtube.com/rhinotechcompany.
A RhinoTech pick!
OOH – LA – LA – Tuxedo T-Shirts for all occasions from cafe press! Multiple designs for all ages! Tough to choose. Thanks to cafe press for letting us share all of these cool tuxedo shirts.
There is never not a time to make a BOLD statement with BLACK & WHITE. And, with essential, seasonal events advancing upon us, especially Halloween, creativity and digital printing options abound for the black tie and more enterprising casual events that will soon fill calendar dates.
DESIGN BIG with RT SunAngel DARK! Digitally print WHITE/WHITE with no grey tones on Black, Indigo, Red, Orange and more!
*FLUORESCENT and CMYK COLORS add a
Pop of Color!
With RT SunAngel Dark, white tones are AUDACIOUS!
Want the option to print a TUXEDO image on a BLACK cardstock invitation?
Questions? 651-686-5027 x 4 http://www.rhinotechinc.com; firstname.lastname@example.org
Learn how to digitally print at youtube.com/rhinotechcompany.
We are grateful; thanks for checking out this blog!
Shout out to all Apparel Decorators!You still have time to enter your most creative, alluring, stunning, iconic work in the prestigious, Impressions Apparel Decorating Competition.
The deadline to enter is August 29th, 2014; there is no cost to enter.
This 36th annual contest will be judged at the Fort Worth Imprinted Sportswear Show, Sept. 18-20, 2014. Prize winners will be announced on Saturday, Sept. 20, and featured in the January 2015 issue of Impressions magazine. Winning work will also be showcased at impressionsmag.com in the Impressions Awards & Design Galleries and through their social media sites.
Additionally, thousands of show attendees and exhibitors will be able to view the champion work at the Impressions booth at all 2015 Imprinted Sportswear Shows.
Want to enter?
Visit impressionsmag.com for complete rules, category listings and the official entry form. Questions? E-mail Associate Editor Lauren Mitchell @ email@example.com
RhinoTech digital heat transfer systems will help you Triumph.
An array of digital heat transfer papers and systems for apparel decorators are available from RhinoTech such as RT SunAngel DARK heat transfer paper, printers, toners in Daybold Fluorescent colors and white and in traditional CMYK + white. Don’t be fooled w/traditional, however. The CMYK toners offer vibrant, stand-out color and the white is the whitest of the whites. The Fluorescent toners are unrivaled. They offer a way to digitally print on black apparel with colors that will pop and stun! View step by step videos HERE.
The RhinoTech Digital Transfer Division also features these heat transfer papers: SingleJet and SingleJet Opaque heat transfer papers for use with inkjet printers; SingleStep that is a weedless paper for use with a laser printer that transfers unrivaled designs on light color garments; JetPro Active Wear and several other papers to transfer designs to white and dark apparel and fabrics that are 100% cotton, 50/50 blends and polyester.
View all how-to videos @ RhinoTech!
Courtesy of Eric Siu, Contributor to Entrepreneur Magazine; CEO, Single Grain & Founder, Growth Everywhere, we share Foster Organic Traffic in a Crowded Internet with These 6 Steps. It’s a quick read that will most likely generate questions, what ifs and how-to’s, but in a good way. Because…. everything that comes after what we’ve learned and introduced will only aid in improving a business vision and image generating increased organic movement toward our websites in, as the author points out, a very crowded Internet.
What IS ORGANIC TRAFFIC?
When you randomly or naturally search on-line for eco-friendly screen cleaning products or how to digitally print on DARK apparel with transfer paper, RhinoTech and a list of choices emerge. This is termed an ‘organic’ search; a natural search. According to Conductor Blog, nearly half of all website traffic comes from natural search. Based on that information, our quest becomes how to build our presence so that this naturally occurring traffic lands on our sites.
A BIG UNDERTAKING.
The task of how to drive more traffic to our websites can be daunting. How many blog posts per week? Social media posts per day? The decision to take this on ourselves or implement a robust SEO hand by hiring a professional SEO company/person or marketing team is even larger and anxiety producing. It’s tough to believe that any person or team will truly understand our company and vision in just a few meetings and a couple of days of studying our Internet and social media presence. So…what is the play?
HITTING THE HIGH POINTS
Eric Siu helps figure this out for us by hitting the high points of what all of us should be doing as part of our business marketing efforts particularly regarding: 1) studying the analytics of who our audience is and where they come from, 2) establishing credibility with a solid marketing plan. Remember, it can be altered, but it’s a necessary guideline, 3) It’s important to write and write well. Each piece of content from blog posts to infographics holds an opportunity to convert new customers and raise brand awareness. It really is important that audiences read past a headline of any content that is written/posted, 4) figure out your “key words” and repeat, repeat, repeat, 5) try and format headlines and sub-headings that will induce readers to want to read more, 6) promote what you write/display about your company in Google+ communities such as Screen, Digital & Graphics Printing. Figure out which of your posts/content have generated the most notice and then work that strength.
And, finally, Quality content, published consistently, optimized, and aggressively promoted is the key to building links, page rank, keyword share, and readership.
A different sort of energy and framework is definitely required when promoting a brand than for what is needed when creating artwork and printing apparel. But, it is worth it. In the long-term, the pay-off is higher page rank and more natural search traffic to our websites; company visibility is increased and inquiries are converted to customers and orders.
Many thanks for joining us.
Add rhinestones to DARK shirts digitally printed with RT SunAngel heat transfer paper & bold Fluorescent colors!
We wanted to follow-up on a recent blog post, RhinoTech Shares An Illustrator Tutorial from Catspit Productions, regarding the video on creating layers. In this latest video that you’re about to view, Jonathan Monaco/Catspit Productions, explains the method of Working with Colors in Layers by utilizing the layers function in a vector art software.
This step-by-step tutorial offers a basic approach to adding registration colors to a design that will eventually be screen printed. In an easy to follow, comfortable style, the secret of how to perform this function unfolds.
An additional benefit of this tutorial is that it overlaps with and is testament to the very recent post on Demystifying Film Positives. In that video by RhinoTech, we learned that for each color in a design, a film positive was required. This is echoed in the Catspit video; for each layer of color there needs to be a film positive printed.
And, you can find the quality of film positive material required in RhinoJet Film Positive Material for use with an inkjet printer. It is a waterproof clear film that is easy to work with and one that offers first-rate opaque halftone, shape and image/design clarity. It can be used with both Pigment and Dye based inks. Additional advantages of this film are that it has minimal dot gain, dries on contact and has maximum density technology. It is also 5 millimeters thick, can be printed in newer inkjet printers and high volume production printers to generate film positives or negatives. And, it is fast drying.
We hope this instructional video has given you the necessary positive reinforcement in your campaign to learn vector art color layering systems, how to use film positive material like a pro and create award-winning, customer satisfying designs.
Many thanks for watching and reading our posts!
Contact Catspit Productions @ (480) 899-9089. Catspit Productions is a distributor of RhinoTech products and equipment including RhinoJet Film Positive Material. And, be sure to check out video product reviews on RhinoTech on the Catspit Productions youtube.com channel.
To demystify is kind of a bold statement, but the need to be enterprising is a needed attribute when tackling the subject of FILM POSITIVES. RhinoTech explains that creating Film Positives is a necessary step in the screen printing process that can be exasperating at times. But…it can be mastered.
WHAT IS A FILM POSITIVE?
A Film Positive is a vellum or polyester sheet with a printed positive image that blocks the light out during exposure.
Once the screen frame has been exposed and then washed off with water, a negative image appears. In other words, when all areas where the light was blocked from the film positive are washed away, the result is a negative image. And, a screen frame for printing has been created. You will see that when you print the ink onto the surface of the shirt, the ink will penetrate through the negative image recreating the design from the film positive onto the shirt.
A Film Positive is required for each color in a design to be screen printed. So…if you have a 6 color project, you will need 6 Film Positives; one screen frame for each color in the design.
WHAT ARE THE EXCELLENT CHARACTERISTICS OF THE RhinoTech FILM POSITIVE MATERIAL?
An ideal material is found with the RhinoJet Film Positive Material by RhinoTech that is a waterproof clear film. It works with both Pigment and Dye based inks. The film enables the operator to secure opaque halftone, shape and image/design clarity.
Additionally significant features of the inkjet film are that the materials has minimal dot gain, dries on contact and has maximum density technology. It is 5 millimeters thick and dries quickly. This particular Film Positive Material can be printed in newer inkjet printers and high volume production printers to generate a film positive or film negatives.
According to Jonathan Monaco of Catspit Productions, “Many RIP software packages sell all black ink conversion kits so that all printer heads will print with debased black ink. This significantly improves the quality of the inkjet film positives produced.”
The following video will also help to demystify the process of making film positives.
As always, many thanks for being readers and viewers. For more information about RhinoTech, Film Positive Material, Digital Printing, Textile Screen Cleaning equipment, eco-friendly screen cleaning products and more, please contact RhinoTech directly at 651-686-5027 ext 4; firstname.lastname@example.org.
We are in the heart of reunion t-shirt printing season. And, that’s fortunate for all of us in the digital, screen and graphic printing businesses who will produce short or long-run t-shirt projects for family, high school or other gatherings in the next several months. Whether you operate from a part-time garage-based printing business, a store-front location, an embroidery + digital printing shop, a silk screen printing commercial enterprise or digital printing company – everyone reaps the benefits. And, the graphic designers are pretty excited to unleash extreme, comic reunion designs and slogans on the masses.
We are the people our mom warned us about.
In their blog, bluecotton.com offers some pretty F.U.N.N.Y. reunion slogans. Click HERE to read their suggestions for some good one-liners. And, then there are these from Zazzle.com. Both companies offer a place to start when needing shirts with comic slogans. And, one tip. With children and tweens in the mix, remember to check on the slogan rating before authorizing the printing order.
Reunion Survivor (courtesy of gatheredagain.com)
The survivors and ‘thrivers’ of reunion-land are all the t-shirt printers and their behind the scenes support; companies like RhinoTech who manufacture and distribute digital, screen and graphics equipment including digital heat transfer papers and printers and screen cleaning products, washout booths, filtration systems and more. Because of eco-friendly cleaning products, for example, screen frames are cleaned quickly and fully for reuse to enable the printers to continue to produce millions of reunion t-shirts on a nation-wide basis.
Those that also thrive and are winners are all the customers who now have an idea of how to get their shirts printed with some unconventional reunion slogans and/or how and where to have their own creative one-liners come to life on a t-shirt. To everyone involved in reunion season, keep on laughing!
Much appreciation is extended for taking the time to read this news.