Tag Archives: RhinoTech

EMULSION REMOVAL 101A

Part 5 in the  RhinoTech video series targets the tips and method on how to remove the stencil from the screen frame after printing is completed, so that you gain a new-looking screen frame in its place.

TOOLS for SUCCESSFUL EMULSION REMOVAL PROCESS

ERG8550L that is a ready-to-use Emulsion Remover. It rapidly removes emulsion and capillary film from screens, offers excellent freeze/thaw characteristics and is ideal for use in all climates.

RhinoCleanWashout Booth that is available in a variety of standard sizes. Its compact, space saving design and durable construction in Polypro continues to be the foremost choice for screen printers.

The RS1500APressure Washer that features a 26” hose, adjustable PSI from 250 – 1500 PSI, an adjustable nozzle, 110V and ground fault plug. It weighs just 60 lbs. in a very compact form and is a powerhouse of a system that just keeps on working year after year after year.

TECHNIQUE:

Apply ERG8550L to scrubber and scrub on both sides of screen.

As you notice in the video, once applied, the stencil begins to break down almost immediately.

After scrubbing, let the product sit for 1 – 2 minutes. Now, power wash (we use the RS1500A).

In a smooth motion, sweep pressure washer back and forth across the screen and experience the excitement of a new-looking screen frame coming into view!

Let screen dry. And, then you’re ready to reuse. It’s that simple.

Thanks for watching another RhinoTech video.

We hope we have helped you lighten the load and advance your screen cleaning technique. Questions? We’re here for you at 651-686-5027 x 4 or info@rhinotechinc.com.

Advertisements

RhinoTech – Helping to Turn Type 1 into Type NONE.

20150418_085739It’s oh-so personal. It’s for the kids. It’s for everyone living with Type 1, insulin-dependent diabetes. And, that’s why RhinoTech has been a 13-year sponsor of Team Michael, part of the Juvenile Diabetes Research Foundation’s annual WALK FOR THE CURE fundraising event. Emmabelle's team

Held in Sarasota, Florida, on April 18, 2015, RhinoTech printed Team T-shirts using SingleStep™ Heat Transfer Paper and raised funds to help researchers on a world-wide basis find a cure for Type 1, insulin-dependent Diabetes. RhinoTech Team Michael 1

JDRF is an exemplary organization. More than 80% of their expenditures directly support research and research-related education. Because of this, a glucose monitoring system invented by JDRF-supported doctors/researchers has profoundly benefited one of our own Team members. This system helps to maintain even blood glucose levels leading to improved and continued good health. For that, we are thankful. cokieAnd, we are grateful to our Team members and the many other WALK teams, including Coki, our Team mascot (who also received a custom printed t-shirt) who were happy to support Team Michael.

If you’d like more info or would to join RhinoTech’s, Team Michael, virtually or otherwise, please connect at 651-686-5027 x 6.  Thanks for reading all about it on this site!

 

 

RhinoTech Shares a Little 411 on How to Build More Internet Traffic.

Courtesy of  Eric Siu, Contributor to Entrepreneur Magazine; CEO, Single Grain & Founder, Growth Everywhere, we share Foster Organic Traffic in a Crowded Internet with These 6 Steps. It’s a quick read that will most likely generate questions, what ifs and how-to’s, but in a good way. Because…. everything that comes after what we’ve learned and introduced will only aid in improving a business vision and image generating increased organic movement toward our websites in, as the author points out, a very crowded Internet.

What IS ORGANIC TRAFFIC?

When you randomly or naturally search on-line for eco-friendly screen cleaning products or how to digitally print on DARK apparel with transfer paper, RhinoTech and a list of choices emerge. This is termed an ‘organic’ search;  a natural search. According to Conductor Blog, nearly half of all website traffic comes from natural search. Based on that information, our quest becomes how to build our presence so that this naturally occurring traffic lands on our sites.

A BIG UNDERTAKING. Rhino Left Facing New

The task of how to drive more traffic to our websites can be daunting. How many blog posts per week? Social media posts per day? The decision to take this on ourselves or implement a robust SEO hand by hiring a professional SEO company/person or marketing team is even larger and anxiety producing. It’s tough to believe that any person or team will truly understand our company and vision in just a few meetings and a couple of days of studying our Internet and social media presence. So…what is the play?

HITTING THE HIGH POINTS

Eric Siu helps figure this out for us by hitting the high points of what all of us should be doing as part of our business marketing efforts particularly regarding: 1) studying the analytics of who our audience is and where they come from, 2) establishing credibility with a solid marketing plan. Remember, it can be altered, but it’s a necessary guideline, 3) It’s important to write and write well. Each piece of content from blog posts to infographics holds an opportunity to convert new customers and raise brand awareness. It really is important that audiences read past a headline of any content that is written/posted, 4) figure out your “key words” and repeat, repeat, repeat, 5) try and format headlines and sub-headings that will induce readers to want to read more, 6) promote what you write/display about your company in Google+ communities such as Screen, Digital & Graphics Printing. Figure out which of your posts/content have generated the most notice and then work that strength.

And, finally,  Quality content,  published consistently, optimized, and aggressively promoted is the key to building links, page rank, keyword share, and readership.

A different sort of energy and framework is definitely required when promoting a brand than for what is needed when creating artwork and printing apparel. But, it is worth it. In the long-term, the pay-off is higher page rank and more natural search traffic to our websites; company visibility is increased and inquiries are converted to customers and orders.

Many thanks for joining us.

Add rhinestones to DARK shirts digitally printed with RT SunAngel heat transfer paper & bold Fluorescent colors!

Chicago. July. ASI. Signage + Decoration Pavilion.

chicago image

It’s Chicago on the lake in the summertime. And it’s the 15th annual ASI Show that includes the Signage + Decoration Pavilion that will be held July 15-17, 2014, at McCormick Place.

RhinoTech on Deck on Booth 480 in the Signage + Decoration Pavilion Signage  DecorationCHLogo14

This year, the ASI Show features an unprecedented schedule that includes Sales Boot Camp with leadership expert, Stephen M.R. Covey, and a multimedia presentation by Erik Wahl. The Signage + Decoration, On-the-Show-Floor Workshops will feature a variety of topics including one presented by Gregory Markus, president/RhinoTech, who will demo the latest digital technology and share tips on how, by embracing change and new technology, a traditional printing business can be more creative and innovative, thrive and survive. He will also offer information on how-to economically and easily embrace digital technology to broaden advantage and create new revenue streams. For Free Registration to attend the show, click HERE  – complements of RhinoTech!

No Woo-Woo. It’s just New Age Digital Printing with the RT SunAngel DARK Series and other Fine Systems.

On the Show Floor Workshop. Wednesday, July 16, 2:30 p.m.-3 p.m. Thursday, July 15, 1-1:30 pm. Signage + Decoration Pavilion. New Opportunities in Digital Printing.

This workshop is the place where Greg Markus will help to demystify the art of decorating apparel and other products through digitally printed, heat-applied graphics using the latest heat-transfer papers, toners and equipment. Attendees who want to start a business, as well as, those in established screen/graphics printing and embroidery businesses will learn how to 1) transition a digital printing specialty into an established business space; 2) learn how to improve profitability and efficiency with digital transfer systems without a huge capital investment.

The techniques discussed will be applicable for sign companies, art studios, screen, graphics and digital printers, embroiderers, promotional products distributors, those mulling over the start-up needs of a digital printing business. The session will cover:

• Step-by-step instruction on how-to digitally print on light and DARK apparel and fabrics with the RT SunAngel DARK series of heat transfer paper, printers and toners that include fluorescent colors + white and traditional CMYK toners + white.
• How to print images using weedless, SingleStep™ heat transfer laser paper for light color apparel.
• Methods for printing textile metallic foil and rhinestones on light and dark fabrics,
• How to print on hard surfaces such as metal, glass, acrylic, plastic, wood and ceramic using SinglePrint™ heat transfer paper for laser printers.
• An overview of SingleJet™ heat transfer paper for use with inkjet printers.
• The heat-transfer media, printers/toners and heat-press equipment used.
• Cost considerations of producing decorated apparel digitally versus direct-to-garment and manual textile printing.
• Tips on how to choose between laser and inkjet systems, determining space needs and other considerations for adding digital heat transfer technology to an existing printing business or for a start-up operation.
• Enable attendees to hold and feel the texture of the printed garment.

After the workshop, participants will be invited to Booth 480 to watch live action, digital printing demos.

FYI

Throughout his 35+ year career in our industry, Greg Markus has fully embraced change as the landscape of screen, graphics and digital printing has evolved. In doing so, he explains, “creativity and innovation are enhanced, helping business to thrive and survive”. He encourages all in our industry and those entering it to venture out and investigate possible opportunities to the fullest within the realm of the “new normal” in printing. This involves either merging digital printing technology into traditional printing/embroidery, art studio businesses etc. and/or when starting-up as a stand-alone.

Gregory Markus is the president and owner of RhinoTech, based in St. Paul, MN. Since the company’s inception 19 years ago, Greg, along with his partner, Todd Michaels, V.P./Operations, has charted the growth of RhinoTech into a worldwide manufacturer/distributor of screen, digital and graphics equipment and papers; screen frame GLUE/adhesives, eco-friendly screen cleaning chemicals and equipment, washout booths that help save on water resources, triple-action filtration systems, screen cleaning and recirculating systems, commercial pressure washers, supplies and more.

RhinoTech contact info: 651-686-5027, 888.717.4466; info@rhinotechinc.com;  Like us on Facebook  Follow us on Twitter  View our profile on LinkedIn   Find us on Pinterest  View our videos on YouTube  Find us on Google+

Once again, thanks for checking this site out!

Another option to print on DARK garments and fabrics from RhinoTech.

In the world of all forms printing (screen, digital and graphics), the search for a way to print on black, indigo, red, aubergine and other dark apparel and fabrics is on-going.  And, if found, the resulting image from this almost-perfect product should have durability through the virtue of the product, itself, and via prime washability characteristics. The following educational video is from RhinoTech (youtube.com/rhinotechcompany) featuring Jet Opaque Inkjet Heat Transfer Paper. The characteristics you seek have been found!

A Simple, Easy way to Transfer to Black.

This video is a great example of how a new guy to the industry not only learns the digital printing process and a few creative techniques, but then is able to share it to the world in a matter of a few hours due to the ease of use of the heat transfer paper and equipment. As you view the video, be aware that this inkjet transfer process can also be used with other substrates such as T-shirts, hoodies, golf towels, pillow cases, bags, hats, mouse pads and more. Another great aspect of the paper is that it offers a much softer hand, allowing for photo-quality transfers with a white base. Additionally, Jet Opaque heat transfer paper has a distinctive white coating that is actually peeled back and laid down onto the shirt for printing.

These are the steps to printing with Jet Opaque:

Trim off any excess white background (or, as you’ll see with the second that shirt that is going to be printed, add some extra something with a ripped edge – be wholly creative).

Prepress shirt to remove moisture and wrinkles @ 350F (adjustable temperature control, too)

Peel design

Place design on shirt

Immediately cover print with parchment paper and heat press for 30 seconds (using adjustable timer)

Slide t-shirt off press and lay flat until paper is cool to the touch

Remove parchment paper –  the colors will POP!

For best washing results, turn shirt inside out.

Jet Opaque is available in two sizes: 8.5” x 11” and 11” x 17” and can be found HERE and HERE.

Contact info: info@rhinotechinc.com, 651-686-5027 or 888-717-4466.

Facebook, Twitter; RhinoBlast the blog; Google+ and more!

Really appreciate that you’ve read, watched and subscribed!

 

Anticipate and Preempt Change to Improve your Business Image and Bottom Line.

The only thing we can expect is change! So…before it’s upon you, check out your options to improve your screen or graphics printing company’s bottom line by expanding with ways to capture every bit of potential business that presents itself. Especially for customers who just want one shirt or other smaller type orders, it’s essential to serve them…they’re essential to build/maintain your customer base. Really, you need to check out the latest heat transfer technology that is shaking up our industry.

Even for the ‘purists’ who snub heat transfer printing feeling that it isn’t real printing, please understand that the newest transfer papers and equipment are technologically impressive and will continue to allow you to create and please your customers at the same time.

Do you have an HP injet printer? If yes, purchase some SingleJet™ heat transfer paper. The result will be brilliant, vivid color bursts of design that appear when printed on white and light color fabrics. You can also use this paper to print a photo; flat color design text, block graphics and spot colors. It can be used with a heat press or basic home-type iron.

These are the newest trio of superior producing papers: SingleJet™ heat transfer paper for inkjet printers,SingleStep™ weedless, heat transfer paper for laser printers and SinglePrint for multi-surface printing @ http://www.rhinotechinc.com. Spend a lot or spend a little at $10.99 for a 10 pack of 8.5″ x 11″ SingleJet™ paper or $1,245 for a laser printer, heat press & a 100 pack of 8.5”x11” SingleStep™ Weedless Laser Paper.

Be the force that will change your destiny.   Image

This is SingleJet™!

 

Screen Printing and Pinterest

The question is: why should screen and graphic printers participate in Pinterest Logo ?

Simple put…because Pinterest is a gold mine of ideas, a prime place to display your creative genius, another avenue in which to engage and exchange with others in the screen and graphics printing worlds, to maybe even sell some of your t-shirts, hats, hoodies, pillows, invitations and more to new clients you’ve gained as a result of your involvement (pillow screen printed by Emily Chushman, Living Room Board via Pinterest).

art by Carisa Lee via PinterestTo join, however, you must first be invited. Once you’ve been invited per email, its NBD to begin.Just follow the prompts and read everything to ensure frustration-free Board creations. Site creation begins with a series of Boards that showcase your company’s screen printing work and/or, for example, community events you’re involved in, travel, art,  adventures, fashion, fair trade clothing, architecture. From your boards, you can view all types of sites and “repin” other photos from Pinterest that pique your interest to your boards. Slowly, your repertoire will be constructed and your step into this new world of liking/repinning will evolve into fresh e-social circles. It’s motivating, too.

Uno Estudio is a great example of how this company is using Pinterest. The company has a board that displays grafica (that gives credit to the artists  – # 1 in etiquette). It also has one titled Screen Print complete with a video, a small screen printing project and more. RhinoTech recently had its RhinoBond Crystal, an adhesive catering to craftsters, jewelery-makers and hobbyists, repinned from its Jewelery Board to another jewelery designers board. And the 300 people following her will now have the opportunity to read about this product and …. on it goes from there.

This excerpt from a New York Times article, Drilling Down: What Small Businesses Should Know about Pinterest, helps answer the initial question:

Q: How do you determine if Pinterest may be right for your business?

A: Can you answer yes to these questions: One, do you have, or can you create, interesting and sharable content on your Web site? Two, do you have products to sell that can be presented visually? Three, are you willing to devote the time that it takes to market on Pinterest? Businesses are lured into social media marketing because it’s free. But the primary investment in social media marketing is time, not money. If you are not willing to devote the time to Pinterest, or any other social media, it’s not right for your business. It must be a scheduled business activity, just like opening the doors or doing payroll.

Be bold and may you reap intense exposure.

Thanks for reading and liking this!

Map invitations courtesy of Carisa Lee via Pinterest.

Work Less, Make More Money – Seriously?

vkhOiPc-yvA

Been working so hard …   Been punching my card…  Eight hours, for what… Oh, tell me what I got…    I’ve done this feeling…  That times just holding me down…I’ll hit the ceiling… Or else I’ll tear up this town… Now I gotta cut loose…..

When I saw the flyer stuck in my car door that screamed “Work Less, Make More Money” all I could think of was –  SERIOUSLY?

I often wish it were true. But…I know that’s not the case and besides, I like my job, I like the screen and graphics printing industry, I like going to trade shows, especially when I get to talk to the “artists” in attendance. A standout was the tall, extremely tattooed guy from Hawaii who had the most strikingly beautiful, vibrant peony tattooed on his hand and a tribal tattoo on his throat (he said that those two hurt the most, but were worth it).  I get such a kick out of talking to the youngest, just- starting- out- printers and students who are unable to hide their enthusiasm and are adorned with their creations that sometimes just stop me in my tracks due to the language or graphic nature of the t-shirt design. And I love the 60’s husband/wife teams (with the really long gray braids down their backs) who have been printing for all these years and remain interested and excited by industry advancements.

But work less and make more money? Seriously? Too much juggling of marketing, social marketing, sales calls, designing equipment, developing new products, keeping employees happy, traveling to trade shows, creating ads, taking orders, building equipment, orchestrating partnerships, AR/AP, answering customer questions juxtaposed with meeting production schedules and keeping customers happy. The youngest printers are entering an incredibly changing industry and will have to work long hours, do all of the aforementioned in combination with upping their business-savvy to have an enduring platform for their creations. As a result, they will have possible opportunities for fame, an appearance on Shark Tank and prosperity while fulfilling the needs of businesses who will always need screen and graphics printing projects.

As it has been through the ages, it will be through sheer determination, ingenuity and working long hours that will enable printers to “make more money” and, hello retirement, to eventually work less. And those enticing flyers? There is a prominent place in reserve for them. It’s called the round file. Have a great week!

Industry News: RhinoTech Helps Raise Money to Eradicate, Wipe Out and, Yes, Eliminate Type 1, Insulin Dependent Diabetes

For RhinoTech, the race to cure Type 1, insulin-dependent diabetes is  more than just a great cause to support. It’s personal. So…to help spur efforts that will eventually enable researchers to find a cure, RhinoTech sponsors Team Michael in the annual Juvenile Diabetes Research Foundation, Walk for the Cure. Held on April 14, 2012 in Sarasota, Florida, the team walked in solidarity with thousands of other walkers/fund raisers from two counties in Florida and from around the world (it’s high-season in Florida w/vacationers and students on spring break).  On behalf of children and young adults living with Type 1 Diabetes and who must take insulin several times a day in order to stay alive, the  money collected  will go toward life-saving research leading to the eventual cure.

Team Michael extends immense thanks to all friends/supporters in the world of screen and graphics printing. We are grateful for your support.

To learn more, please contact Gregory Markus, president of RhinoTech and member of Team Michael/RhinoTech at gregory@rhinotechinc.com, 651-686-5027 ext. 2.  You can reach RhinoTech in all the right places:

Less is More when it comes to Creating a Killer Slogan.

This is a tad of a follow-up to an earlier blog – Engage, Engage, Engage that was all about what I learned in a social media workshop. My research/reading/thinking about that has led to even more research on building business SLOGANS (tag lines) and BRANDING that goes hand-in-hand with everything that we all do to promote our businesses and our customer’s businesses or events.

So, what is the big deal about creating a business slogan for your own company or one of your clients? The big deal is that a mind-blowing slogan is what we want and need that will  burn into the conscious and subconscious thoughts of all potential consumers of our and our clients products. What happens in Vegas, stays in Vegas!

Having worked through helping both non-profit and for-profit business over the years build their descriptive slogans in 20 words or less (that is way more difficult than writing 200), I can attest to the massive energy, time and money that is involved in getting a slogan “just right”.

A SLOGAN has to be pretty dead-on if you are interested in creating an effective marketing tool that complements all other advertising/marketing tools utilized. It has to be short, concise and capture the audience within seconds. And maintain a balance between remaining fresh and applicable without causing major confusion. And, says Jasmine Tanasy, director of naming and writing at the New York office of Landor that has worked with Tide and Frito-Lay, “What will this (slogan/tag line) mean to others?’ The tagline is not for you. It’s a way to make a connection.” She also remarked NOT to include the words: innovation, global, insights, power. I so get that.

Here are a few paragraphs from an article that Henry Bernstein wrote about the subject that was published in Printwear Magazine, January. I hope it will help jump-start your creative thought process: “…..think of the brand recognition of “sometimes you feel like a nut, sometimes you don’t,” or “got milk,” “bet you can’t eat just one” and, of course, “it’s Miller time.” The food and beverage industry has a way of getting it just right. Motivation is another perfect place for a good slogan, though, with calls to action that get our attention the way Nike did with their “Just Do It” campaign.

Imagine creating such a slogan with clients… and providing them with the apparel that helps their business gain traction. Besides corporations and sporting teams, there are groups, clubs, organizations and even exercise classes, as in this example. They all love to show their affiliation and are especially proud to wear it. In the case of this example, a trainer/instructor had a motivating slogan that was not only a great driving force, but a perfect marketing tool for her business.

The inspiration was “The burn… find it, feel it, own it!” The creator of this saying, Christine Hales, is a certified personal trainer and group instructor, whose body sculpting class I take at 5:30 a.m. At that hour and given the grueling exercises, class attendees need to hear something to get us through it. Trainers learn quickly to belt out something in order to push their subjects for one more or to hold it five seconds longer. That’s when I heard “Feel it! Own it!” And I got through it (even though I still cried). Her ringing phrase became mine. Kind of funny how that happens.

Taking the phrase and applying it to a visual wasn’t too difficult. We’re looking to illustrate the “burn” associated to weightlifting, something the clipart already embodied through the dumbbell and weightlifter. So the next step was simply to wrap the art with the slogan in a font that would evoke some emotion.”   

And here they are; those burned in our brains tag-lines of all time: Snap! Crackle! Pop!” (Kellogg’s Rice Frispies) “Finger lickin’ good.” (KFC)  “Betcha can’t eat just one.” (Lay’s) “I’m lovin’ it.” (McDonald’s) “I love New York.” (New York) Where’s the beef?” (Wendy’s) “Breakfast of champions.” (Wheaties)

Always appreciate your comments. Thanks for reading/subscribing.

%d bloggers like this: