Category Archives: for-profit business

Exposing and Developing Screens 101A

Developing a screenExposing and Developing a Screen Frame  follows Part 1 (of a 5 part series), Coating Screens 101A from RhinoTech. In this step-by-step tutorial, you will learn how to master an essential  step in in screen printing.

The exposure system used in the demo is a BL1620 Exposure Unit w/UV Black lights. It has a simple on/off switch. You just have to add a timer system; we use the timer on our phones.

EXPOSING THE SCREEN FRAME

The first step is to have your artwork ready. As you can see, we printed our artwork onto RhinoJet Film Positive Material using an Epson 1430. We used this water-proof clear film material because it provides a very dense film positive helping to ensure that no light will penetrate the blacked out area.

Next, position the film positive material onto the Exposure System.

Then, position the previously coated screen frame over the film positive (from the video Coating Screens 101A).

Add a pressure plate to ensure good contact. We use one that is made of melamine board with foam (foam side down) to ensure that the film is tight against the screen. We also add a few gallons of RhinoMite adhesive to secure it even more.

Turn Exposure System on.

We know that it will take a 4-minute exposure, because of previous test results. So…always test with a film positive that has been pre-made for you using different filters. This will help you narrow down variables due to type of Exposure System and type of emulsion you’re using.

Once the screen is exposed, retrieve the screen frame and get ready to begin the Developing Process.

THE DEVELOPING PROCESS

The first step in the DEVELOPING PROCESS is to move to the RhinoClean Washout Booth. Place screen in the booth and wet screen on both sides.

Next, set Pressure Washer to wide fan with low pressure (easily done with the RS 1500A) and with a smooth motion, continue to wash frame – notice we’re working on the non-squeegee side of frame. Be sure to flip frame and continue washing the other side.

Watch the design appear.

And, that’s it. You’ve just observed how easy it is to Expose and Develop a Screen Frame.

Let screen dry before you begin the Blocking Out process. And, because there are a few ways to do that, please watch for Part 3 in the series, Blocking out a Screen Frame 101A.

Thanks for watching the easiest way to Expose and Develop a Screen Frame from RhinoTech. If you need more info and have questions, please contact us at 651-686-5027 x 4, info@rhinotechinc.com. We look forward to working with you.

FREE SHIPPING  opportunities are available on orders of $50 or more when delivered in the contiguous U.S.A. World-wide shipping is offered.

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RhinoTech Shares a Little 411 on How to Build More Internet Traffic.

Courtesy of  Eric Siu, Contributor to Entrepreneur Magazine; CEO, Single Grain & Founder, Growth Everywhere, we share Foster Organic Traffic in a Crowded Internet with These 6 Steps. It’s a quick read that will most likely generate questions, what ifs and how-to’s, but in a good way. Because…. everything that comes after what we’ve learned and introduced will only aid in improving a business vision and image generating increased organic movement toward our websites in, as the author points out, a very crowded Internet.

What IS ORGANIC TRAFFIC?

When you randomly or naturally search on-line for eco-friendly screen cleaning products or how to digitally print on DARK apparel with transfer paper, RhinoTech and a list of choices emerge. This is termed an ‘organic’ search;  a natural search. According to Conductor Blog, nearly half of all website traffic comes from natural search. Based on that information, our quest becomes how to build our presence so that this naturally occurring traffic lands on our sites.

A BIG UNDERTAKING. Rhino Left Facing New

The task of how to drive more traffic to our websites can be daunting. How many blog posts per week? Social media posts per day? The decision to take this on ourselves or implement a robust SEO hand by hiring a professional SEO company/person or marketing team is even larger and anxiety producing. It’s tough to believe that any person or team will truly understand our company and vision in just a few meetings and a couple of days of studying our Internet and social media presence. So…what is the play?

HITTING THE HIGH POINTS

Eric Siu helps figure this out for us by hitting the high points of what all of us should be doing as part of our business marketing efforts particularly regarding: 1) studying the analytics of who our audience is and where they come from, 2) establishing credibility with a solid marketing plan. Remember, it can be altered, but it’s a necessary guideline, 3) It’s important to write and write well. Each piece of content from blog posts to infographics holds an opportunity to convert new customers and raise brand awareness. It really is important that audiences read past a headline of any content that is written/posted, 4) figure out your “key words” and repeat, repeat, repeat, 5) try and format headlines and sub-headings that will induce readers to want to read more, 6) promote what you write/display about your company in Google+ communities such as Screen, Digital & Graphics Printing. Figure out which of your posts/content have generated the most notice and then work that strength.

And, finally,  Quality content,  published consistently, optimized, and aggressively promoted is the key to building links, page rank, keyword share, and readership.

A different sort of energy and framework is definitely required when promoting a brand than for what is needed when creating artwork and printing apparel. But, it is worth it. In the long-term, the pay-off is higher page rank and more natural search traffic to our websites; company visibility is increased and inquiries are converted to customers and orders.

Many thanks for joining us.

Add rhinestones to DARK shirts digitally printed with RT SunAngel heat transfer paper & bold Fluorescent colors!

Sharing a “Last Laugh”

SMILEThis guy cracks us up! Dan Danbom is a contributor to Printwear; you can find his article on the last page of the magazine each month. Dan is the laugh master. Self-deprecating and insightful, he takes our everyday world and spins it so that the things that bug us like TOO MANY PASSWORDS are put into non, ledge jumping perspective. He’s definitely the guy to offer a well-deserved righteous chuckle, giggle and snort, fall-down-laughing, LOL guffaw.

As easy as MyZK8o0veeMan62hike.

In Last Laugh (Printwear, March 2014), Dan succinctly nails the password debacle; having to remember 20 passwords (that seems a low estimate for most of us), the fact that he’s  probably been hacked anyway, because most passwords are way too easy to crack, and that “because the help desk is a pleasure on a par with kidney stones, many workers simply write down their passwords on a piece of paper and tape it to their computer. While this ensures that no one will forget their password (because they don’t have to remember it in the first place, it can also lead to mischief if unauthorized person access your computer and download, say, a large retailer’s seventy-million credit card records).” Bazinga!

No Password Needed.

Fortunately, you won’t have to remember this code, RCG07, past this Saturday, June 7, 2014. It’s the code needed to receive a 12% discount on eco-sensitive, screen frame cleaning products from RhinoTech when you order ON-LINE. Help lessen the impact of screen printing on Mother Earth with use of biodegradable, RhinoClean Green screen cleaning products that have features such as low odor, a pleasant citrus scent, are soy-based, water-based and more. RhinoClean Green

RCG Screen Wash SWG220
 Screen Prep SPG 2255
Degreaser DGG2200
 Soy-based, Screen Wash SWG 305 Plastisol / UV Screen Wash Degradent
 SWG² 197C™ Multi-Purpose Screen Wash Degradent
Screen Wash SWG² 145C™ Plastisol Ink
PWG 125 Multi-Purpose Press Wash
PWG 122 Textile Press Wash
 APG 1000 Plastisol Screen Wash Degradent & Emulsion Remover (1:15 mixing ratio)
 Emulsion Remover ERG² 8500L™ Liquid Concentrate up to 1:15 ratio
Emulsion Remover ERG² 8550L™  Ready To Use or mix up to 1:4 ratio
 Remarkable, emollient-rich Hand Cleaner

Be sure to use the FREE SHIPPING opps (in the contiguous U.S.) if your order is over $50. RhinoTech also ships world-wide!

Please contact RhinoTech directly at 651-686-5027 x 4 or info@rhinotechinc.com for any assistance you might need. Also, checkout their youtube.com site to see reviews and action packed, step-by-step videos on their screen cleaning products. Thanks for watching and subscribing!

SFX Matters!

Special Effects on Heat Transfer Images for DARK Apparel powered by RhinoTech.

Textile metallic foil and rhinestones are bling factors. Adding one or both to a black, indigo, red, Auburgine, orange and/or white T-shirt, dress or other apparel will provide the necessary appeal and interest to sell, sell, sell. IMG_0699But…to get to that point, it’s important to begin with a series of printers, toners and weedless heat transfer paper that will let you generate these special effects. And, the system to do the trick is the RT SunAngel DARK series of printers featuring brilliant fluorescent colors and white toner and vivid CMYK colors that can be directly transferred to black, dark and light colored apparel. Again, the addition of Textile Metallic Foil and/or Rhinestones helps to create even more powerful special effects.

The RT SunAngel systems are especially significant today with the limitless appeal of black and white apparel and/or stunning, multi-colored t-shirts. These fashion statements are especially on-trend (and unisex) when wearing bold, black and white graphics and color-blocked apparel with a bit of brilliance under a blazer or with distressed jeans. They are easy to design/print because the RT SunAngel series affords a way to generate intense color and white effects for customers who desire one or 200 pieces.RT SunAngel Dri-Fit 2

This is all you need!

To print on DARK apparel, the RT SunAngel DARK series includes the 33SC printer with CMYK toners, the RT 33WB with white toner, the RT 33DC with brilliant DayBold Fluorescent color and the RT 33DW with DayBold Fluorescent White and RTSunAngel DARK heat transfer paper that is weedless. To print on white and light colored apparel, the system includes the RT 33SC printer with CMYK toners, the RT 33DC with Fluorescent colors and weedless, SingleStep™ heat transfer paper. Apparel that is 100% cotton, a 50/50 blends and/or Polyester can be used with either system.

Multi-Purpose Printers!

SinglePrint™ heat transfer paper from RhinoTech can also be used with the RT SunAngel series of printers. Produce vivid images that transfer to hard surfaces such as metal, ceramic, wood, plastic and glass.IMG_0539

For more information about how to create special effects on DARK apparel, contact them directly at:  651-686-5027 x 4. chris@rhinotechinc.com info@rhinotechinc.com. 651-686-5027.

Thanks for reading and subscribing!

The CMO’s Guide to the 2014 Social Landscape

The CMO’s Guide to the 2014 Social Landscape. This is a great article shared by Brandlove. Weren’t aware that “Pinterest activity associated with a web page is among the top 10 factors that generally result in a higher Google search ranking, according to a recent survey?” Aren’t excited about Google+? Read on and understand why you should be.

RhinoTech is one company that has learned along the way that utilizing social media is a great tool, customer and friend builder. Don’t delay! RT Screen Graphics Digital 3 2014

Thanks, again, for reading and subscribing and sharing this info. And, kudos to Brandlove for continuing to offer great info time after time….

 

Starting a Business the Lean Way

business planWhen it comes to starting a business, the path for many people involves carefully charting a course by following the traditional steps of creating a business plan. In an earlier blog article, “So you want to start a screen or graphics printing business”, the steps to beginning/completing a plan were outlined. They included doing market research; defining financial management, sales strategies, responsible organizational and management personnel; how to apply for a loan and more.

ENTREPRENEURSHIP

In “Launching Lean” by Daniel Bortz (Money Magazine, page 40, March 2014), the author outlines what this “lean” means. Here it is in it’s entirely. It’s very different than the traditional approach to building a new business. Many will argue its demerits, others will find that this approach speaks to them.

LAUNCHING “LEAN”

Some entrepreneurs are trading in the traditional business plan for trial and error. This methodology, popularized by Eric Ries’s 2011 book, the Lean Startup, is not “rapidly going around the world, ” says Alex DeNoble, head of San Diego State University’s Lavin Entrepreneurship Center.

What Lean Means. It’s a fast-track to launch. Instead of painstakingly researching the market first, you dive into product testing, using consumer feedback to develop a “minimum viable product.” So, if you’re making a game for tweens, have kids play with it, pivot based on their reactions, then test again.

When to Skip It. This strategy isn’t for businesses that need to come out of the gate with a fully formed product, says Jeffrey Bernel of the University of Notre Dame’s Gigot Center for Entrepreneurship. A restaurant, for example, might struggle to establish a customer base if it keeps changing its menu.

How to Do It Right. “The output is only as good as the input,” says Daniel Cohen, director of the eLab accelerator at Cornell University. So, clearly ID your target customer before convening focus groups. And, set an end date for testing so you don’t exhaust resources before you launch.

We appreciate that you are a subscriber and/or an occasional reader! Thanks for your input.

Another option to print on DARK garments and fabrics from RhinoTech.

In the world of all forms printing (screen, digital and graphics), the search for a way to print on black, indigo, red, aubergine and other dark apparel and fabrics is on-going.  And, if found, the resulting image from this almost-perfect product should have durability through the virtue of the product, itself, and via prime washability characteristics. The following educational video is from RhinoTech (youtube.com/rhinotechcompany) featuring Jet Opaque Inkjet Heat Transfer Paper. The characteristics you seek have been found!

A Simple, Easy way to Transfer to Black.

This video is a great example of how a new guy to the industry not only learns the digital printing process and a few creative techniques, but then is able to share it to the world in a matter of a few hours due to the ease of use of the heat transfer paper and equipment. As you view the video, be aware that this inkjet transfer process can also be used with other substrates such as T-shirts, hoodies, golf towels, pillow cases, bags, hats, mouse pads and more. Another great aspect of the paper is that it offers a much softer hand, allowing for photo-quality transfers with a white base. Additionally, Jet Opaque heat transfer paper has a distinctive white coating that is actually peeled back and laid down onto the shirt for printing.

These are the steps to printing with Jet Opaque:

Trim off any excess white background (or, as you’ll see with the second that shirt that is going to be printed, add some extra something with a ripped edge – be wholly creative).

Prepress shirt to remove moisture and wrinkles @ 350F (adjustable temperature control, too)

Peel design

Place design on shirt

Immediately cover print with parchment paper and heat press for 30 seconds (using adjustable timer)

Slide t-shirt off press and lay flat until paper is cool to the touch

Remove parchment paper –  the colors will POP!

For best washing results, turn shirt inside out.

Jet Opaque is available in two sizes: 8.5” x 11” and 11” x 17” and can be found HERE and HERE.

Contact info: info@rhinotechinc.com, 651-686-5027 or 888-717-4466.

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Really appreciate that you’ve read, watched and subscribed!

 

An Accidental, Screen Printed, NYC Discovery!

It’s a Chalkboard T-shirt!

While perusing St. Anthony’s Market on Houston Street between Thompson and Sullivan in the Lower East Side, on the look-out for interesting screen/graphics printing items, we came across the Chalkboard Tee by Class Attire. We were knocked out with this idea!

The little Tee’s were screen printed with a special chalk-ink (a tightly held secret by the originators, Chis and Jinyen) and featured a large star, heart or other design. The designs were big enough for little hands with little chalk to create to their heart’s content. We bought one for our 4 year old niece to test and witnessed first-hand the happiness and creativity that this shirt inspired. Especially important to her was the little chalk pocket where she was able to store one piece of chalk. Nice touch!

For more info: info@thechalkboardtee.com

Love these finds! Thanks for reading.

 

A SingleStep™ to Radical Heat Transfer Printing by RhinoTech

RhinoTech has introduced SingleStep, a new heat transfer laser paper. The video demonstrates how fast, easy and incredibly simple it is to use this new system and produce professional “looks like it was screen printed” fabrics.

RhinoTech offers this explanation of SingleStep™ that works as a self-weeding paper. Use a single-sheet process to transfer a solid image without the background. Only the toner with colors that are 30% or darker on the grey scale (the image) transfer, not the background film. The image appears as if it were screen-printed onto the textile.

SingleStep can be used on most color laser copiers or color laser printers (both the older low temperature color laser copiers/printers that use fuser oil and the newer high temperature color laser copiers/printers that do not use fuser oil).  SingleStep will not work on ink jet printers. SingleStep can also be used with Textile Metallic Foil to decorate DARK or light fabrics!

RhinoTech has extended the following: a 15% discount – 8/7/2012 using Code: SS8712 with your on-line order @ http://www.rhinotechinc.com. Check out Free Shipping options with a $50 purchase.

Contact information: 888.717.4466, info@rhinotechinc.com; Facebook

More “How to Screen Print” training videos @ youtube.com/rhinotechcompany

 

 

So You Want to Start a Screen or Graphics Printing Business. Here is your Business Plan.

There are many notable, highly successful business people who, without a Business Plan, took a big idea and just plunged forward with their life’s savings and made it. Some went bankrupt a few times before hitting the big time. Many will tell you today to just to “go for it” and don’t waste time on writing a Business Plan. The following will help you decide whether or not to just plunge in or to write a clear plan that you can have in your head and on paper. Good luck with whatever you decide.
Posted on July 17, 2012 by CAPS International

Don’t be afraid to “Create a Business Plan”. By following the sample outline that provides added explanation, we offer you a simplified way in which to write a logical, compelling plan that you will need if applying for funds to help with a start-up or existing business. Whether asking for financial support from family or friends; completing a grant or loan application, you will need a focused, clear business document to portray your well-thought out plan of action and repayment for Year 1 of your venture through Year 5 (potentially).

Here is the link to a the Small Business Administration, business plan template that, from a former Business Plan writers opinion, is a an outline worth using. Other resources include a whole host of books on the subject that often include a sample plan on disc. or those on-line that are uploadable.

BUSINESS PLAN SAMPLE

The Executive Summary is the beginning two pages (or less) of your Plan document even though it is actually written after the entire Plan is completed. It is the all-out final, enthusiastic descriptive summary of  who you are, what you want to do, why you can accomplish this great business venture; goals/objectives. Write it as if  the Shark Tank entrepreneurial crew of the world will be your audience (watch it ABC and you’ll understand). Along with the written plan, Robert Herjavec, a Shark Tank member, recommends  finding time to talk to people who will actually buy your product. Designate abundant time to his suggestion that will only make your Plan more powerful.

Business Description and Vision: short/concise business purpose, a vision statement (that is your perception based on research/talking to people of the company’s growth potential in 1, 3 5 years); goals and objectives; brief history for existing or start-up business – discuss how/why/goals met/will be met to date; name of company officers or board members.

Definition of the Market: Use trade publications and stats to describe screen printing industry/outlook; define the critical needs of your perceived or existing market or why you believe (facts/#’s) your business will fulfill a niche in the industry; your target market and how you found them along with their general profile (non-profit agencies, senior clientele etc); your current and potential market share and how you figured that out (interviewed 100 people, etc).

Description of Products and Services (why they’re so great/how they fulfill a need): description of your products/services (how much they sell for) and why they are/will be competitive. In this segment, reference images of your work, brochures, a website; physical location of business (walk-in traffic, web site potential) that will be in plan appendix.

Organization and Management: Include an Organization Chart and description of how company is organized. Keep it short/concise so the general flow of operations is understood; convey whether it’s a proprietorship, partnership, corporation, etc.; identify necessary or special licenses and/or permits you have acquired or will need; list of key managers/staff w/brief bio (education, experience, financial background etc.).

Marketing and Sales Strategy: identify/describe who your customers are/will be; what/how you will fulfill their needs; what the demand is for your products & services (and how you figured that out; how you will distribute and promote products/services (social media, web store, outside/inside sales etc.); identify the 4 Ps of your SALES STRATEGY that are pricing, promotion, products and place.

AND THIS IS THE BIGGIE because the individuals and/or institutions who you are requesting a loan from need to know that you have a REALISTIC knowledge of the financial projection/commitment it’s going to take to build and sustain the business.

Financial Management for a New Business: estimate of start-up costs and how you figured them (CAPS International will provide you with a free estimate of screen printing equipment and supplies); a projected balance sheet (1, 3, 5 years forward); a projected income statement (1, 3, 5 years forward); a projected cash flow statement (12 months forward).

For an Existing Business (this is standard):  balance sheets (last 3 years); income statements (last 3 years); cash flow statement (12 months).

If Applying for a Loan (in addition to the above): current personal financial statement on each principal/partner/investor; federal tax return for prior year. These are standard.

 

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