“Giving back” is the right thing to do. It feeds our sense of social justice and “helps to repair the world”. Even in down economic times, when we’ve only been able to give in-kind and not monetarily, it is easy to remain involved and active to help others in our communities who are most in-need (such as the Juvenile Diabetes Research Foundation).
With the past few years being so tough, economically, we know lots of small business owners who’ve questioned whether they should continue on this path of giving. How can a business afford to continue to give even in-kind assistance when, for example, they struggle with the escalating price of raw materials, the need to meet employee salaries, on-going marketing/advertising needs when budgets are virtually non-existent; when the need to spend money on trade-show exhibits or attendance is important?
The answer is, without hesitation, is that it’s our inherent make-up as human beings to help those in-need and it’s just the right thing to do. And another answer is that, in the process, this continued involvement will definitely, most assuredly, open up avenues for networking, exposure and sales opportunities for your business. Really, it’s a win-win situation with long-term benefit.
There are many upsides to partnering/supporting one (or more) of the zillions of worthy non-profits. Instead of donating money, VOLUNTEER to design/print T-shirts or hats or signs for a fundraising event. This will give you extraordinary visibility, the non-profit will be immensely grateful and you will generate a mass marketing campaign for your company when the signs, t-shirts, hats, hoodies, jackets that you printed also include the name of your company. For example, “T-shirts designed/printed and donated by The Best Printing Company in the World”.
Think about the JDRF annual Walk for the Cure. Literally, thousands of walkers will view the t-shirt design you printed on the back of the shirt with your logo and name designating your company as the contributor. This, alone, will magnify one-on-one discussions about what your company does and why you became involved. The networking and card trading will ensue from there – all on a Saturday morning. And don’t forget to follow-up.
Additionally, when you contribute shirts, hats, signs, etc, 1) your company’s name will appear in all written pieces by the organization; 2) your company’s name will appear in e-newsletters thanking you as a contributor or sponsor depending on the level of commitment; 3) make sure that you send photo’s of the team and t-shirt/hat/sign images with a brief description of the event and your contribution to the editors of the business and community sections of all major local and regional papers. Smaller, neighborhood papers and other speciality publications welcome these types of news stories; 4) be prompt in sending the same information to trade publications and other on-line industry news sites (like this one) so that your company will gain optimal exposure; 5) make sure to post pictures with date/time/place/name of event and what you contributed on Facebook, Twitter, blogs, this INDUSTRY NEWS site and other social media your company uses.
In the end, your company will reap the benefits of this additional exposure both socially and economically from the new customers who will choose to send their business your way as a result of your company’s community service. Company employees will receive an opportunity to champion a great organization and cause as a result of their involvement. And it will be just plain fun. How can you lose? Best of luck.
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Attention: Next Generation of Screen and Graphics Printers – Enter to Win Student Printing Competition
Tom Frecska Student Printing Competition sponsored by the Academy of Screen Printing Technology (ASPT)
The ASPT is dedicating its Student Printing Competition to Tom Frecska. For those of you who didn’t know Tom, we want to tell you that he was a gem of a human being; a nice guy who was in his element as editor of ScreenPrinting Magazine before his sudden and unexpected death in 2009. Tom was an especially ardent supporter of educating young people in the important art of screen and graphics printing, so the renamed award is a poignant and apt tribute.
About the Award: the Tom Frecska Student Printing Competition will be presented to graphic arts students to honor superior imaging work within a variety of categories. Typically, the entrants are students in high school, post-secondary vocational/technical, college or university.
Enter Innovative Images Today: Show the imaging community that you have what it takes to excel in this industry with an esteemed Tom Frecska Student Printing Competition Award. Highly sought after by graphic arts students, ASPT awards honor superior imaging work within a variety of categories. Entrants represent secondary (high school and vocational) students and post-secondary (technical school, college or university) students.
Exposure: This is a great opportunity for students to have samples of their finest work evaluated by ASPT experts. Winning submissions will be displayed to industry leaders from around the world at the 2012 SGIA Expo, Las Vegas, NV, October 18-20, 2012.
Categories: This year’s competition includes an expanded list of entry categories that offer additional variety to entrants. Students are encouraged to enter multiple entries in any of the 24 categories. Category list
Awards: Award of Excellence: First place winners within each category receive an ASPT Student Achievement Award.
Certificate of Merit: An honorable mention may be awarded from each category.
Best of Show: Two exceptional entries (one from each division) will be chosen from the Award of Excellence winners, and will be honored with the Best of Show award. Best of Show winners receive a special ASPT Student Achievement Award and a cash prize of $500 to use toward their graphic arts education. Instructors will also receive $500 to use toward the school’s graphic arts educational program.
Additionally, each school will receive a plaque to showcase their winning students who were honored with the Award of Excellence, Certificate of Merit and/or Best in Show Award.
Eligibility: Schools must hold an active membership with SGIA (annual Educator Membership is $25).
- There are no fees associated with entering with appropriate membership
- Entries must be produced during the 2011–2012 school year
- Entries must be submitted by July 31, 2012
- Entries can be an individual or team effort
The Academy of Screen Printing Technology (ASPT) was established by the SGIA Board of Directors in 1973. The academy recognizes individuals who have contributed to the technical growth and/or advancement of the screen printing industry. For more information, contact email@example.com or 703.385.1335
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This is a tad of a gift. It’s grant application (that was successfully awarded by a small, private foundation) for you to have to use and adapt to reflect your ideas/community needs and help eliminate employment issues for your company and people with disabilities or others who are unemployed. The basis of the grant is to build a screen printing training/internship program and small, non-profit business venture in conjunction with a non-profit organization. Together, the partnering organizations will: 1) meet market needs for qualified, trained employees for the screen and graphics printing industry; 2) offer state-of-the-art, hands on training leading to bona fide jobs for people with all types of disabilities including those injured while serving in the military or due to an accident, a disease or condition sustained at birth; 3) help give back by helping people in your community who want to work to gain skills and attributes to enable them to find great jobs in our industry; 4) increase consumerism and self-sufficiency.
So…here is a way for screen printers and non-profit organizations to mutually benefit their organizations and resolve hiring/training and employment issues along the way. Really, it can be a win-win situation for everyone, including socially. And it does work.
You probably know this, but be sure to do some market research, ensuring that the screen printing competition in your geographic area, if you decide to go forward with a partnership, will not be a roadblock to your success. Make sure that you have everyone and everything in place: instructors, space, equipment, students, business plan, OSHA….then write/submit the grant to fit your business’s specific needs; the requirements of the funding agency. If you have to, hire a professional grant writer. It’s worth the time and every cent!
So…here is the grant. All names have been changed and are fictitious (except the state of Arizona) for the purposes of this grant model.
Thanks for reading, sharing, commenting, questioning. And Good Luck if you choose to use this sample grant and idea in some form.
SAMPLE PROPOSAL FORMAT FOR CIVIC, COMMUNITY, PRIVATE FUNDING ORGANIZATION.
Name of Granting Organization, Title of Project, Date of Submission, Name of Partners
Brief history of organization: Age of agency, year started, how/why started, how it has evolved, kinds of programs, accreditation,
Purpose of organization: mission of agency and goals.
Area and population served by the organization: how many trainees, breakdown of disability type, areas of community served by organization.
Brief description of the project for which funds are being requested including:
Statement of Purpose: Our project, Magic Time Printing, will construct a screen and graphics printing work training and internship program for people with disabilities while building a new, small business venture as a way to direct money back into the program. Trainees will gain: 1) the skills and attributes to compete for jobs in screen and graphics printing businesses (or others who have screen, graphics, heat press printing services within their company), 2) an 8 week internship with a related business that will transform into long-term paid employment, 3) the ability to have paid employment through Magic Time Printing.
The project will improve commerce for (name of non-profit) by redirecting earned income after expenses and wages of employees of the business with disabilities back into the screen printing program. This non-profit venture will provide an engaging, fair and worthy training venue for trainees in which to learn marketable work and personal skills that will be transferable to the screen and graphics printing industry. It will also enable our organization to offer affordable, creative, screen printing products for Southwest Arizona customers thereby boosting the ability of Not-for Profit to support this program on a long term basis. The project will be a joint venture of our agency and a (for profit name here) to heighten training, internship and employment opportunities for people with all types of disabilities. For Profit company is (duplicate Keys to Success here – see below)
The Market for Magic Time Printing: Research into the screen printing field via the Screen Graphics Industry Association has shown that screen printing remains a viable market for non-profit organizations. According to the Association, there are ___ non-profit organization in the state of Arizona that operate screen printing businesses such as Industries for the Blind, charter schools, community colleges, vocational/technical institutes.
We will look to a broad target market as potential customers focusing on schools, community-based organizations, including local county and city governments in ____________, ______ counties, civic organizations, track, rowing, rock climbing and sports clubs, organizations such as the Juvenile Diabetes Research Foundation, Cancer Support Community, American Red Cross and other high profile businesses and vendors of each of the partner organizations. We will utilize all social internet-based sites that have been identified as alternative, high value marketing resources; the United Way, all local free publications, e-news organizations. Within our target market, we will have the potential to print T-shirts, hats, graduation items, scarves, ribbons/prizes, trophies, shorts, sleeves, hoodies, can coolers and other custom specialty items.
Financial Considerations: Investigation has revealed that the initial start-up for the venture will require minimal investment of $______ that is the cost of the equipment (manual and heat press technology), but will offer long-term benefit for investors, customers and employees. Strategizing will help us construct a broad arena that will enable us to grow. Any revenue after expenses (that includes employee wages) will be redirected into the hands-on venture.
Expected results and outcomes of the project: Output Measure: 80% of trainees will increase knowledge of employability skills through an Employability Skills Training Class. Outcome Measurement: Trainees will maintain or improve employability skills. Output Measure: 80% of Trainees will increase knowledge via individual workshops designed to focus on various health and human development issues. Outcome Measurement: Trainees will improve knowledge and practice of good nutrition, proper work attire. Output Measure: 80% of Trainees will learn/increase positive communication skills with supervisors and co-workers. Outcome Measurement: Trainees will improve workplace interaction skills with supervisors and co-workers. Output Measure: 90% of trainees will obtain internship/employment through employment services of agency and partner. for-profit business. Outcome Measurement: Trainees/employees will gain internship opportunity and eventual long-term, paid employment. Output Measure: 90% of individuals who return surveys express satisfaction with services. Outcome Measurement: Trainees/employees will be satisfied with services.
Keys to Success: ADD: 1) agency credentials here; 2) description of for-profit business; 3) for-profit business credentials including community service background, credentials of owner/manager, trainers who will help provide guidance/instruction to program and its trainees; 3) description of internship (how many months, who evaluates, how many internships, etc).
Training and Personnel: The Vice-President of Program Services will oversee the project and the Lead Instructor will oversee the day-to-day operations. Initial training will be received through a Screen Printing 101 offered by a professional instructor or employee with for-profit business. Mr./Ms. of for –profit business has over 30 years of screen printing experience, is a successful entrepreneur and business owner…..will lend his expertise to ensure project success for organization and for-profit business (name here).
Capital List: the start-up equipment list is attached.
A system of Outcome Based Measurement will be utilized to track program results. The system will offer an objective, efficient approach clearly related to the intended outcomes of the project that produces quantitative and qualitative data. This type of Evaluation ensures that participant input has played an integral role in the overall project activities, that culturally sensitive programming has been provided and that students and other stakeholders are satisfied with the project services. It helps to identify any problems/deficiencies so that a plan of action will be able to be instituted immediately to improve services.
|Follow directions of funding organization application.|
Other sources of funding for the project: The NAME OF FUNDING AGENCY grant award will be utilized to leverage other funding from local, state and national granting organizations. This is necessary to eventually fund an experienced screen printer/manager and wages of employees with disabilities who will work on a full or part-time basis with Magic Time Printing.
Time period for the project: program year
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