Tag Archives: Publishing and Printing

Screen Printing and Pinterest

The question is: why should screen and graphic printers participate in Pinterest Logo ?

Simple put…because Pinterest is a gold mine of ideas, a prime place to display your creative genius, another avenue in which to engage and exchange with others in the screen and graphics printing worlds, to maybe even sell some of your t-shirts, hats, hoodies, pillows, invitations and more to new clients you’ve gained as a result of your involvement (pillow screen printed by Emily Chushman, Living Room Board via Pinterest).

art by Carisa Lee via PinterestTo join, however, you must first be invited. Once you’ve been invited per email, its NBD to begin.Just follow the prompts and read everything to ensure frustration-free Board creations. Site creation begins with a series of Boards that showcase your company’s screen printing work and/or, for example, community events you’re involved in, travel, art,  adventures, fashion, fair trade clothing, architecture. From your boards, you can view all types of sites and “repin” other photos from Pinterest that pique your interest to your boards. Slowly, your repertoire will be constructed and your step into this new world of liking/repinning will evolve into fresh e-social circles. It’s motivating, too.

Uno Estudio is a great example of how this company is using Pinterest. The company has a board that displays grafica (that gives credit to the artists  – # 1 in etiquette). It also has one titled Screen Print complete with a video, a small screen printing project and more. RhinoTech recently had its RhinoBond Crystal, an adhesive catering to craftsters, jewelery-makers and hobbyists, repinned from its Jewelery Board to another jewelery designers board. And the 300 people following her will now have the opportunity to read about this product and …. on it goes from there.

This excerpt from a New York Times article, Drilling Down: What Small Businesses Should Know about Pinterest, helps answer the initial question:

Q: How do you determine if Pinterest may be right for your business?

A: Can you answer yes to these questions: One, do you have, or can you create, interesting and sharable content on your Web site? Two, do you have products to sell that can be presented visually? Three, are you willing to devote the time that it takes to market on Pinterest? Businesses are lured into social media marketing because it’s free. But the primary investment in social media marketing is time, not money. If you are not willing to devote the time to Pinterest, or any other social media, it’s not right for your business. It must be a scheduled business activity, just like opening the doors or doing payroll.

Be bold and may you reap intense exposure.

Thanks for reading and liking this!

Map invitations courtesy of Carisa Lee via Pinterest.

If Every Business Hired Just One More Person…..

This is a tad of a gift. It’s grant application (that was successfully awarded by a small, private foundation) for you to have to use and adapt to reflect your ideas/community needs and help eliminate employment issues for  your company and people with disabilities or others who are unemployed. The basis of the grant is to build a screen printing training/internship program and small, non-profit business venture in conjunction with a non-profit organization. Together, the partnering organizations will: 1) meet market needs for qualified, trained employees for the screen and graphics printing industry; 2) offer state-of-the-art, hands on training leading to bona fide jobs for people with all types of disabilities including those injured while serving in the military or due to an accident, a disease or condition sustained at birth; 3) help give back by helping people in your community who want to work to gain skills and attributes to enable them to find great jobs in our industry; 4) increase consumerism and self-sufficiency.

So…here is a way for screen printers and non-profit organizations to mutually benefit their organizations and resolve hiring/training and employment issues along the way. Really, it can be a win-win situation for everyone, including socially. And it does work.

You probably know this, but be sure to do some market research, ensuring that the screen printing competition in your geographic area, if you decide to go forward with a partnership, will not be a roadblock to your success. Make sure that you have everyone and everything in place: instructors, space, equipment, students, business plan, OSHA….then write/submit the grant to fit your business’s specific needs; the requirements of the funding agency. If you have to, hire a professional grant writer. It’s worth the time and every cent!

So…here is the grant. All names have been changed and are fictitious (except the state of Arizona) for the purposes of this grant model.

Thanks for reading, sharing, commenting, questioning. And Good Luck if you choose to use this sample grant and idea in some form.

SAMPLE PROPOSAL FORMAT FOR CIVIC, COMMUNITY, PRIVATE FUNDING ORGANIZATION.

Name of Granting Organization, Title of Project, Date of Submission, Name of Partners

Brief history of organization: Age of agency, year started, how/why started, how it has evolved, kinds of programs, accreditation,

Purpose of organization: mission of agency and goals.

Area and population served by the organization: how many trainees, breakdown of disability type, areas of community served by organization.

Brief description of the project for which funds are being requested including:

   Statement of Purpose: Our project, Magic Time Printing, will construct a screen and graphics printing work training and internship program for people with disabilities while building a new, small business venture as a way to direct money back into the program. Trainees will gain: 1) the skills and attributes to compete for jobs in screen and graphics printing businesses (or others who have screen, graphics, heat press printing services within their company), 2) an 8 week internship with a related business that will transform into long-term paid employment, 3) the ability to have paid employment through Magic Time Printing.

The project will improve commerce for (name of non-profit) by redirecting earned income after expenses and wages of employees of the business with disabilities back into the screen printing program. This non-profit venture will provide an engaging, fair and worthy training venue for trainees in which to learn marketable work and personal skills that will be transferable to the screen and graphics printing industry. It will also enable our organization to offer affordable, creative, screen printing products for Southwest Arizona customers thereby boosting the ability of Not-for Profit to support this program on a long term basis. The project will be a joint venture of our agency and a (for profit name here) to heighten training, internship and employment opportunities for  people with all types of disabilities. For Profit company is (duplicate Keys to Success here – see below)

   The Market for Magic Time Printing: Research into the screen printing field via the Screen Graphics Industry Association has shown that screen printing remains a viable market for non-profit organizations. According to the Association, there are ___ non-profit organization in the state of Arizona that operate screen printing businesses such as Industries for the Blind, charter schools, community colleges, vocational/technical institutes.

We will look to a broad target market as potential customers focusing on schools, community-based organizations, including local county and city governments in ____________, ______ counties, civic organizations, track, rowing, rock climbing and sports clubs, organizations such as the Juvenile Diabetes Research Foundation, Cancer Support Community, American Red Cross and other high profile businesses and vendors of each of the partner organizations. We will utilize all social internet-based sites that have been identified as alternative, high value marketing resources; the United Way, all local free publications, e-news organizations. Within our target market, we will have the potential to print T-shirts, hats, graduation items, scarves, ribbons/prizes, trophies, shorts, sleeves, hoodies, can coolers and other custom specialty items.

Financial Considerations: Investigation has revealed that the initial start-up for the venture will require minimal investment of $______ that is the cost of the equipment (manual and heat press technology), but will offer long-term benefit for investors, customers and employees. Strategizing will help us construct a broad arena that will enable us to grow. Any revenue after expenses (that includes employee wages) will be redirected into the  hands-on venture.

Expected results and outcomes of the project: Output Measure: 80% of trainees will increase knowledge of employability skills through an Employability Skills Training Class. Outcome Measurement: Trainees will maintain or improve employability skills. Output Measure: 80% of Trainees will increase knowledge via individual workshops designed to focus on various health and human development issues.  Outcome Measurement: Trainees will improve knowledge and practice of good nutrition, proper work attire. Output Measure: 80% of Trainees will learn/increase positive communication skills with supervisors and co-workers. Outcome Measurement: Trainees will improve workplace interaction skills with supervisors and co-workers. Output Measure: 90% of trainees will obtain internship/employment through employment services of agency and partner. for-profit business.  Outcome Measurement: Trainees/employees will gain internship opportunity and eventual long-term, paid employment. Output Measure: 90% of individuals who return surveys express satisfaction with services.  Outcome Measurement: Trainees/employees will be satisfied with services.

Keys to Success: ADD: 1) agency credentials here; 2) description of for-profit business; 3) for-profit business credentials including community service background, credentials of  owner/manager, trainers who will help provide guidance/instruction to program and its trainees; 3) description of internship (how many months, who evaluates, how many internships, etc).

Training and Personnel: The Vice-President of Program Services will oversee the project and the Lead Instructor will oversee the day-to-day operations. Initial training will be received through a Screen Printing 101 offered by a professional instructor or employee with for-profit business.  Mr./Ms. of for –profit business has over 30 years of screen printing experience, is a successful entrepreneur and business owner…..will lend his expertise to  ensure project success for organization and for-profit business (name here).

Capital List:  the start-up equipment list is attached.

Amount requested: $____                Total project cost: $                   

A system of Outcome Based Measurement will be utilized to track  program results. The system will offer an objective, efficient approach clearly related to the intended outcomes of the project that produces quantitative and qualitative data.  This type of Evaluation ensures that participant input has played an integral role in the overall project activities, that culturally sensitive programming has been provided and that students and other stakeholders are satisfied with the project services. It helps to identify any problems/deficiencies so that a plan of action will be able to be instituted immediately to improve services.

Project Budget:

Follow directions of funding organization application.

Other sources of funding for the project: The NAME OF FUNDING AGENCY grant award will be utilized to leverage other funding from local, state and national granting organizations. This is necessary to eventually fund an experienced screen printer/manager and wages of employees with disabilities who will work on a full or part-time basis with Magic Time Printing.

Time period for the project: program year

Ghosts Be Gone with Environmentally-Sensitive Haze/Stain Remover from RhinoTech

The Newest How-To Video: Rid Screen Frames of Ghost Images for Good using a Soy-Based Haze Remover

Remove ghost images for good with routine use of HRG² 2400 Haze Remover that is an environmentally-responsible product and part of the RhinoClean Green² chemical line. Both graphic and textile screen printers’ use this specially formulated liquid product to remove imbedded U.V., conventional and plastisol inks that remain on the screen following emulsion removal. HRG² 2400 effectively lifts the haze and imbedded ink from the mesh then emulsifies and dissolves the ink resins, binders, pigments, plasticizers, etc. The solution suspends resins, so reattachment to the mesh surface is prohibited allowing for simple water-rinse removal. HRG² 2400 is also an excellent degreaser. And the best part is that it is biodegradable, conforming to standards and our industry’s need to be responsible stewards of our mother earth.

A most complimentary shout-out goes to our video-producing partner, Jonathan Monaco who is Catspit Productions.

Thanks for subscribing! For more information on “green chemicals”, screen printing equipment and more:

info@rhinotechinc.com;
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View all products @ www.rhinotechinc.com;
888.717.4466 or 651.686.5027 ext. 2

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