Tag Archives: Printwear

Your Company is Branded…Now What?

After all the arduous work  – or just great luck –  of coming up with a brand and slogan that will burn into brains of potential consumers, now comes the “follow-up” part. And this is the part that will help to ensure longevity of your company and what it sells, sustainability of your livelihood and customers; excitement and encouragement to meet the beginning of each new business day. It’s called INTERACTION! And this needs to be accomplished each and every on-line day via all your current and new social interaction tools such as Twitter, Facebook, Linkedin, Pinterest, Foursquare and all the other sites you use to attract and keep customers interested, informed and excited about your company.

And now we diverge. Please click on the “new rules of branding” as compiled by Inc.com (even though this was written a year ago, it still holds true). And be sure to watch for these words: Consistent, Excel, Dive in, Social Media, Respond and Showcase, because these are the words, thoughts and deeds that will keep us all up and running on a spectacular course in the business world, no matter the size of the company.

And I have just one more tip to add: as part of the follow-up, become  hugely thank you-based. That means, send out thanks for comments/posts, include a TY note w/a packing list when an order is shipped and again when you know it’s been received. And, if an option, dare I say, actually telephone in a personal thanks for the customer’s business.

It’s good to share your thoughts and experiences. Thanks for reading and subscribing, as always.

See the U.S.A. in your Chevrolet!

What’s in a Trade Show?

It is definitely TRADE SHOW EXPO time in the screen printers world. Graphics printers will also find more shows than they have time to attend. If time and money permit, though, take the opportunity to meander the isles and focus in on the new technology that is awe-inspiring and profit-making – positive things to have in our lives. We always marvel at the creativity such as tattoo artistry brought to life through screen printing; new techniques that eliminate steps to producing beautiful, bold and colorful t-shirts, caps and more. Someone wrote to us that “screen printing” changed her life. Let it change yours.
RhinoTech Trade Show Schedule:
   March 2-3, 2012, the Decorated Apparel Expo  DAX Kansas City 2012, Jack Reardon Convention Center
   March 23-24, 2012,  DAX Minneapolis 2012,  Doubletree in Bloomington (formerly Sheraton)
   March 30-31, Open House at Tech Support Screen Printing Supplies (1441 Metropolitan Street 1st Floor, Pittsburgh, PA 15233,
(888) 600-6789)

Watch for Show Specials.

Please contact us directly at:   info@rhinotechinc.com;
facebook.com/rhinotech; twitter.com/rhinomitemn; 
screengraphicsimagingnews.wordpress.com
ALL NEW HOW-TO VIDEOS @ youtube.com/rhinotechcompany
View all products @ www.rhinotechinc.com;
888.717.4466 or 651.686.5027 ext. 2

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