Tag Archives: Pinterest

Jimi Hendrix!

Jimi Hendrix!

Epic. Legendary. Larger-than-life.

Wearing his favorite military jacket purchased in London.

His Star Spangled Banner still rocks our 4th.  And his image endures with screen printed designs by Slingshot T-Shirts.

Have a happy, safe celebration.

 

Screen Printing and Pinterest

The question is: why should screen and graphic printers participate in Pinterest Logo ?

Simple put…because Pinterest is a gold mine of ideas, a prime place to display your creative genius, another avenue in which to engage and exchange with others in the screen and graphics printing worlds, to maybe even sell some of your t-shirts, hats, hoodies, pillows, invitations and more to new clients you’ve gained as a result of your involvement (pillow screen printed by Emily Chushman, Living Room Board via Pinterest).

art by Carisa Lee via PinterestTo join, however, you must first be invited. Once you’ve been invited per email, its NBD to begin.Just follow the prompts and read everything to ensure frustration-free Board creations. Site creation begins with a series of Boards that showcase your company’s screen printing work and/or, for example, community events you’re involved in, travel, art,  adventures, fashion, fair trade clothing, architecture. From your boards, you can view all types of sites and “repin” other photos from Pinterest that pique your interest to your boards. Slowly, your repertoire will be constructed and your step into this new world of liking/repinning will evolve into fresh e-social circles. It’s motivating, too.

Uno Estudio is a great example of how this company is using Pinterest. The company has a board that displays grafica (that gives credit to the artists  – # 1 in etiquette). It also has one titled Screen Print complete with a video, a small screen printing project and more. RhinoTech recently had its RhinoBond Crystal, an adhesive catering to craftsters, jewelery-makers and hobbyists, repinned from its Jewelery Board to another jewelery designers board. And the 300 people following her will now have the opportunity to read about this product and …. on it goes from there.

This excerpt from a New York Times article, Drilling Down: What Small Businesses Should Know about Pinterest, helps answer the initial question:

Q: How do you determine if Pinterest may be right for your business?

A: Can you answer yes to these questions: One, do you have, or can you create, interesting and sharable content on your Web site? Two, do you have products to sell that can be presented visually? Three, are you willing to devote the time that it takes to market on Pinterest? Businesses are lured into social media marketing because it’s free. But the primary investment in social media marketing is time, not money. If you are not willing to devote the time to Pinterest, or any other social media, it’s not right for your business. It must be a scheduled business activity, just like opening the doors or doing payroll.

Be bold and may you reap intense exposure.

Thanks for reading and liking this!

Map invitations courtesy of Carisa Lee via Pinterest.

Your Company is Branded…Now What?

After all the arduous work  – or just great luck –  of coming up with a brand and slogan that will burn into brains of potential consumers, now comes the “follow-up” part. And this is the part that will help to ensure longevity of your company and what it sells, sustainability of your livelihood and customers; excitement and encouragement to meet the beginning of each new business day. It’s called INTERACTION! And this needs to be accomplished each and every on-line day via all your current and new social interaction tools such as Twitter, Facebook, Linkedin, Pinterest, Foursquare and all the other sites you use to attract and keep customers interested, informed and excited about your company.

And now we diverge. Please click on the “new rules of branding” as compiled by Inc.com (even though this was written a year ago, it still holds true). And be sure to watch for these words: Consistent, Excel, Dive in, Social Media, Respond and Showcase, because these are the words, thoughts and deeds that will keep us all up and running on a spectacular course in the business world, no matter the size of the company.

And I have just one more tip to add: as part of the follow-up, become  hugely thank you-based. That means, send out thanks for comments/posts, include a TY note w/a packing list when an order is shipped and again when you know it’s been received. And, if an option, dare I say, actually telephone in a personal thanks for the customer’s business.

It’s good to share your thoughts and experiences. Thanks for reading and subscribing, as always.

See the U.S.A. in your Chevrolet!

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