Tag Archives: Foursquare

Your Company is Branded…Now What?

After all the arduous work  – or just great luck –  of coming up with a brand and slogan that will burn into brains of potential consumers, now comes the “follow-up” part. And this is the part that will help to ensure longevity of your company and what it sells, sustainability of your livelihood and customers; excitement and encouragement to meet the beginning of each new business day. It’s called INTERACTION! And this needs to be accomplished each and every on-line day via all your current and new social interaction tools such as Twitter, Facebook, Linkedin, Pinterest, Foursquare and all the other sites you use to attract and keep customers interested, informed and excited about your company.

And now we diverge. Please click on the “new rules of branding” as compiled by Inc.com (even though this was written a year ago, it still holds true). And be sure to watch for these words: Consistent, Excel, Dive in, Social Media, Respond and Showcase, because these are the words, thoughts and deeds that will keep us all up and running on a spectacular course in the business world, no matter the size of the company.

And I have just one more tip to add: as part of the follow-up, become  hugely thank you-based. That means, send out thanks for comments/posts, include a TY note w/a packing list when an order is shipped and again when you know it’s been received. And, if an option, dare I say, actually telephone in a personal thanks for the customer’s business.

It’s good to share your thoughts and experiences. Thanks for reading and subscribing, as always.

See the U.S.A. in your Chevrolet!

Engage, Engage, Engage….

We’re fresh from a Social Media program and the only word that comes to mind is WOW. The presenter believes that this era of social media marketing will be over in 5 years. What?  I’m feeling like I just  finally “got it” (sort of) even with three blogs, three facebook pages, two twitter accounts, one youtube channel and assorted other marketing venues. What will take place in the predicted 5 years is out of my current realm of thinking. I can only hope that I’ll figure it out with this 50+ brain power combined with lots of tutorial by the younger generation of techno gurus (that really means begging children to help me).

So…this is my brief take on what I learned that I want to share with others in the screen printing and graphics printing worlds:

  • Take your Brand Equity and hurry up; work it and convert it within every avenue of social media. Engage everyone in all sorts of topics other than what you’re trying to sell.  Brand Equity is a brand’s power derived from the goodwill and name recognition that it has earned over time that translates into higher sales volume and higher profit margins against competing brands. Please tell me that I won’t have to work 15 hour days to accomplish this?!
  • Get real! An emotional, feel-good attachment to the way you are NOT working with social media is a good way to go out of business. I straightened up on that one. It means get on Twitter, Facebook, Foursquare, Linkedin, youtube, Tumblr and just get going. Like baby steps, the first few are the toughest.
  • You’d better learn how to text. I raised my hand high when the presenter asked, “how many of you said to your kids that you would never text w/them, that only phone calls between you would be the course of communication”? And then he asked by a show of hands, “how many of you pretty much communicate via texting with your kids today?” I stood up to raise my hand the highest. Oh, how the mighty fall with lots of humility.
  • You’d better thank your customers right away. Enough said.
  • Engage, engage, engage not push, push, push. Offer free samples, ask for feedback, laugh, discuss, engage some more, laugh, discuss and, only then, ask for the order.
  • Transition your customers to friends. This happens when you engage, engage, engage.

So…I  invite you to engage and thank you for taking the time to read this and connnect @: facebook.com/rhinotech; twitter.com/rhinomitemn; rhinoblast.blogspot.com; youtube.com/rhinotechcompany.

Let’s get out there and build some brand equity!

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