Courtesy of Eric Siu, Contributor to Entrepreneur Magazine; CEO, Single Grain & Founder, Growth Everywhere, we share Foster Organic Traffic in a Crowded Internet with These 6 Steps. It’s a quick read that will most likely generate questions, what ifs and how-to’s, but in a good way. Because…. everything that comes after what we’ve learned and introduced will only aid in improving a business vision and image generating increased organic movement toward our websites in, as the author points out, a very crowded Internet.
What IS ORGANIC TRAFFIC?
When you randomly or naturally search on-line for eco-friendly screen cleaning products or how to digitally print on DARK apparel with transfer paper, RhinoTech and a list of choices emerge. This is termed an ‘organic’ search; a natural search. According to Conductor Blog, nearly half of all website traffic comes from natural search. Based on that information, our quest becomes how to build our presence so that this naturally occurring traffic lands on our sites.
A BIG UNDERTAKING.
The task of how to drive more traffic to our websites can be daunting. How many blog posts per week? Social media posts per day? The decision to take this on ourselves or implement a robust SEO hand by hiring a professional SEO company/person or marketing team is even larger and anxiety producing. It’s tough to believe that any person or team will truly understand our company and vision in just a few meetings and a couple of days of studying our Internet and social media presence. So…what is the play?
HITTING THE HIGH POINTS
Eric Siu helps figure this out for us by hitting the high points of what all of us should be doing as part of our business marketing efforts particularly regarding: 1) studying the analytics of who our audience is and where they come from, 2) establishing credibility with a solid marketing plan. Remember, it can be altered, but it’s a necessary guideline, 3) It’s important to write and write well. Each piece of content from blog posts to infographics holds an opportunity to convert new customers and raise brand awareness. It really is important that audiences read past a headline of any content that is written/posted, 4) figure out your “key words” and repeat, repeat, repeat, 5) try and format headlines and sub-headings that will induce readers to want to read more, 6) promote what you write/display about your company in Google+ communities such as Screen, Digital & Graphics Printing. Figure out which of your posts/content have generated the most notice and then work that strength.
And, finally, Quality content, published consistently, optimized, and aggressively promoted is the key to building links, page rank, keyword share, and readership.
A different sort of energy and framework is definitely required when promoting a brand than for what is needed when creating artwork and printing apparel. But, it is worth it. In the long-term, the pay-off is higher page rank and more natural search traffic to our websites; company visibility is increased and inquiries are converted to customers and orders.
Many thanks for joining us.
Add rhinestones to DARK shirts digitally printed with RT SunAngel heat transfer paper & bold Fluorescent colors!
RhinoTech has rolled out a new digital printing system that has been demo-d via DAX shows in Chicago, Minneapolis and Kansas City. Next up for the RT SunAngel DARK debut will be the ASI show in Chicago in July. Other show demonstrations are still being discussed such as NBM Indy, ISS and more. RhinoTech has promised information as soon as it becomes available.
PRINT ON BLACK, NAVY, RED, ORANGE – ALL DARK APPAREL.
In the meantime, here is an extension of their printing instructions found at RT SunAngel DARK video on how to add rhinestone bling to a DARK t-shirt printed with the RT SunAngel DARK series.
The shirt on the right was originally printed with RT SunAngel DARK heat transfer paper, printer & fluorescent color + white toners. Rhinestones were added to it by placing a sheet of random patterned rhinestones on top of the design, placing a piece of parchment paper on top of that…heat pressing it using LIGHT pressure at 300 degrees F for 30 seconds. When done, the parchment was removed and, using a soft cloth, the rhinestone sheet was rubbed thoroughly. When cooled, the carrier sheet was peeled off ( RhinoTech would like to acknowledge USA Rhinestones for use of the rhinestone sheet).
IMPROVE YOUR COMPANY’S BOTTOM LINE PROFIT GOALS.
By adding rhinestones, you have added more dimension and interest in your product. The product value has just increased, as well, enabling higher pricing and profit margins for you.
We hope you’ve enjoyed this brief, informative article in the digital printing realm. Again, thanks for subscribing and learning.
When it comes to starting a business, the path for many people involves carefully charting a course by following the traditional steps of creating a business plan. In an earlier blog article, “So you want to start a screen or graphics printing business”, the steps to beginning/completing a plan were outlined. They included doing market research; defining financial management, sales strategies, responsible organizational and management personnel; how to apply for a loan and more.
In “Launching Lean” by Daniel Bortz (Money Magazine, page 40, March 2014), the author outlines what this “lean” means. Here it is in it’s entirely. It’s very different than the traditional approach to building a new business. Many will argue its demerits, others will find that this approach speaks to them.
Some entrepreneurs are trading in the traditional business plan for trial and error. This methodology, popularized by Eric Ries’s 2011 book, the Lean Startup, is not “rapidly going around the world, ” says Alex DeNoble, head of San Diego State University’s Lavin Entrepreneurship Center.
What Lean Means. It’s a fast-track to launch. Instead of painstakingly researching the market first, you dive into product testing, using consumer feedback to develop a “minimum viable product.” So, if you’re making a game for tweens, have kids play with it, pivot based on their reactions, then test again.
When to Skip It. This strategy isn’t for businesses that need to come out of the gate with a fully formed product, says Jeffrey Bernel of the University of Notre Dame’s Gigot Center for Entrepreneurship. A restaurant, for example, might struggle to establish a customer base if it keeps changing its menu.
How to Do It Right. “The output is only as good as the input,” says Daniel Cohen, director of the eLab accelerator at Cornell University. So, clearly ID your target customer before convening focus groups. And, set an end date for testing so you don’t exhaust resources before you launch.
We appreciate that you are a subscriber and/or an occasional reader! Thanks for your input.
In the world of all forms printing (screen, digital and graphics), the search for a way to print on black, indigo, red, aubergine and other dark apparel and fabrics is on-going. And, if found, the resulting image from this almost-perfect product should have durability through the virtue of the product, itself, and via prime washability characteristics. The following educational video is from RhinoTech (youtube.com/rhinotechcompany) featuring Jet Opaque Inkjet Heat Transfer Paper. The characteristics you seek have been found!
A Simple, Easy way to Transfer to Black.
This video is a great example of how a new guy to the industry not only learns the digital printing process and a few creative techniques, but then is able to share it to the world in a matter of a few hours due to the ease of use of the heat transfer paper and equipment. As you view the video, be aware that this inkjet transfer process can also be used with other substrates such as T-shirts, hoodies, golf towels, pillow cases, bags, hats, mouse pads and more. Another great aspect of the paper is that it offers a much softer hand, allowing for photo-quality transfers with a white base. Additionally, Jet Opaque heat transfer paper has a distinctive white coating that is actually peeled back and laid down onto the shirt for printing.
These are the steps to printing with Jet Opaque:
Trim off any excess white background (or, as you’ll see with the second that shirt that is going to be printed, add some extra something with a ripped edge – be wholly creative).
Prepress shirt to remove moisture and wrinkles @ 350F (adjustable temperature control, too)
Place design on shirt
Immediately cover print with parchment paper and heat press for 30 seconds (using adjustable timer)
Slide t-shirt off press and lay flat until paper is cool to the touch
Remove parchment paper – the colors will POP!
For best washing results, turn shirt inside out.
Contact info: firstname.lastname@example.org, 651-686-5027 or 888-717-4466.
Really appreciate that you’ve read, watched and subscribed!
We’ve shared this for your pleasure!
ANOTHER GREAT DISCOUNT EVENT for SCREEN and GRAPHICS PRINTERS EVERYWHERE. A PRESIDENTIAL-WORTHY SHARE!
While perusing St. Anthony’s Market on Houston Street between Thompson and Sullivan in the Lower East Side, on the look-out for interesting screen/graphics printing items, we came across the Chalkboard Tee by Class Attire. We were knocked out with this idea!
The little Tee’s were screen printed with a special chalk-ink (a tightly held secret by the originators, Chis and Jinyen) and featured a large star, heart or other design. The designs were big enough for little hands with little chalk to create to their heart’s content. We bought one for our 4 year old niece to test and witnessed first-hand the happiness and creativity that this shirt inspired. Especially important to her was the little chalk pocket where she was able to store one piece of chalk. Nice touch!
For more info: email@example.com
Love these finds! Thanks for reading.
An addendum: SingleStep™ is rapidly becoming the most requested heat transfer laser paper due to its natural self-weeding capability that transfers the toner, not the background film; for the fact that a final design appears as if it were screen-printed onto the fabric. And it uses a one sheet process to print on white and light colored t-shirts, hats and other products.
To decorate DARK fabrics, SingleStep™ can be used with Textile Metallic Foil to add texture;the color and design pop. This step offers immediate, value-added highlights.
SingleStep ™ can be used on most color laser copiers or color laser printers (both the older low temperature color laser copiers/printers that use fuser oil and the newer high temperature color laser copiers/printers that do not use fuser oil). It will not work on ink jet printers.
RhinoTech will demonstrate SingleStep ™ at ISS/Long Beach, Jan. 18-20, 2013 on Booth 255. Jonathan Monoco of Catspit Productions will be available to share his experiences with this product and other RhinoTech products/equipment.
Here’s a video about a new product made by RhinoTech. I really wish I had a digital thermostat on my heat press because I think it would have helped me out a little in working with this paper but overall I liked the results very much. It’s nice to be able to do a self weeding process in one step rather than having to do the adhesive sheet at a different temperature and the pressing at a higher temperature like most 2 part self weeding heat transfer papers. Now what I want to do hopefully over the weekend is wash some test shirts I did and do a comparison write up for the blog. I think that would be nice to see. Maybe I can do a picture of before and after.
The new video is called, “1 Step Self Weeding Color Laser Heat Transfer Paper.” This…
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Emulsion is a light sensitive liquid product that is coated onto a screen frame to create a stencil (required in order to create an image to print). Emulsion hardens where light hits (exposes) it and then washes away where light doesn’t hit it leaving the desired image to be printed on the screen frame.
Emulsion Remover is required to “reclaim” a screen; so that the stencil (emulsion) can be removed from the screen making it able to be used again and again. There are emulsion removers on the market including biodegradable ones that are water soluble, non-toxic and work quickly on most emulsions. Some are concentrates that are mixed with water while others are ready-to-use.
RhinoSol 600 is just one example of an emulsion remover that is a dual cure photo emulsion intended for use with most using plastisol, water based and discharge inks. It uses a powder sensitizer that, when used in conjunction with this high solids emulsion, offers excellent durability during printing. Make sure to have the emulsion completely dried for best results.
Wishing you the best of results!
RhinoTech has introduced SingleStep, a new heat transfer laser paper. The video demonstrates how fast, easy and incredibly simple it is to use this new system and produce professional “looks like it was screen printed” fabrics.
RhinoTech offers this explanation of SingleStep™ that works as a self-weeding paper. Use a single-sheet process to transfer a solid image without the background. Only the toner with colors that are 30% or darker on the grey scale (the image) transfer, not the background film. The image appears as if it were screen-printed onto the textile.
SingleStep™ can be used on most color laser copiers or color laser printers (both the older low temperature color laser copiers/printers that use fuser oil and the newer high temperature color laser copiers/printers that do not use fuser oil). SingleStep ™ will not work on ink jet printers. SingleStep ™ can also be used with Textile Metallic Foil to decorate DARK or light fabrics!
Contact information: 888.717.4466, firstname.lastname@example.org; Facebook