These images are of two Hermès of Paris scarves that were gifts to me. Their original owner was a life-long friend who felt that an outfit just wasn’t complete without a beautiful scarf. I remember her being especially elegant and sophisticated when wearing one of her gorgeous, purchased-in-Paris silk scarves. Four years ago, my darling friend died at too early of an age. I was deeply touched when her sister wanted me to have two of her Hermès of Paris scarves. When I wore one for the first time, I finally understood the special effect of an Hermès. Isn’t that the same effect we want our apparel to have on customers?
How does ICONIC happen?
How does a screen printer’s work become iconic like the house of Hermès? Is it by using many screens similar to the 47 screens that go into printing each Hermès scarf? Or is it like the 11 stages of silk screen printing that Hermès screen printers go through to create the perfect art? Or is it just the original design? Or…. is it similar to the “Tipping Point” (by Malcolm Gladwell) when he shares the story of Hush Puppies shoes that were suddenly “discovered” by a younger generation that helped the company return from a downward slide (I hope I’m remembering that correctly; BTW – great book for anyone in business).
So, how do screen printer’s creations get discovered? One way is to think impulse buy. Pierre-Alexis Dumas, the artistic director of Hermès International and the great-great-great grandson of Hermès creator Thierry Hermes shared the story about the time he saw a long-haired young man with roller blades buy a twilly, a small silk band scarf in the Paris Hermes store because he needed to hold his hair back. What a opportune moment for Hermès and the next group of potentially young consumers seeking out silk bands by Hermes! Talk about on a whim purchase helping to tip the scales in a new direction!
I think there’s much that those of us in the screen printing industry can learn from Hermès of Paris; about creating something that’s timeless with perfect technique that offers perfect art (think: vintage Rolling Stones T-shirt). And, a pathway to a very different status with apparel that appeals to the “impulse”.
Just like the screen printers who send their original printed designs to their favorite musicians or to American Idol contestants and then spot them wearing their shirts in local and national venues and in the media, be proactive. When Grace Kelly was spotted in a Hermès of Paris scarf, you already know what that did to help make Hermès accessible and symbolic of beauty and class.
Here are a few thoughts: Retire a bestselling piece and then give it new life after sufficient hiatus. Add a touch of an unexpected color in the design. Give it a vintage edge. Print it on a more form fitting, athletic-type shirt that does away with the baggy effect. Print on DARK. And, make it into a t-shirt dress that is always timely. Use an Icat or exotic motif. Make your creations accessible to impulse buyers. And, get your art out on social media. And, remember, there is not just one type of customer. They are all ages and sizes.
Learn from Hermès.
I learned the history of the Hermès of Paris printing technique after stumbling upon a few articles written by Allison Carey, The Plain Dealer. She detailed an event in 2013 hosted by The Cleveland Museum of Art and Cuffs Custom Clothing of Chagrin Falls that featured Hermes of Paris and two printers from the Hermès Ateliers in Lyon, France, who were invited to demonstrate the secrets of printing the company’s iconic scarves. I’m grateful to Ms. Carey for the information. Please read her articles Here and Here.
The tradition of Hermès began in 1937 when Robert Dumas created the first scarf or carres. It continues with Dumas who says that Hermès are image-makers; that “my family is obsessed. We are dreamers. Human relations are very important, and the desire to achieve a form of excellence is very strong. Whatever you do, you have to do it with your heart and as best as possible. I think the small company started to attract people who share the same values and Hermès became a very special place.”
Is this what you wish to achieve in your small business, as well? Do you share these values with your customers? Do you put your heart and soul into everything you produce? What about your printing technique? Dumas relates that although the process has changed since 1937, art is unable to be separated from tools. “All artists love their tools. They love their brushes, their little tricks, their recipes and techniques. Artists are inventors and innovators…” . Do you love your tools; your printing press, the squeegees that should be in top form to lay the ink onto your substrate? Do you have a perfect set-up? Are your screen cleaning products eco-sensitive (think RhinoTech environmentally-sensitive screen cleaning products) and perfect for the job at hand? Do the final results of everything you do in your work reflect your best creative efforts? Do you embrace new tools and technology like Dumas who offered that though his company has employed the same master screen printers for decades, they explore all new digital and other technologies to ensure that the art that results is true?
We want you to be iconic and hope we can help. Thanks for reading.
Shelley Markus, Marketing Director/RhinoTech
Cross-over products are those that, accidentally or on purpose, have been found to have multiple uses instead of just the one they were originally intended. You can find them all over the place. Anyone remember Pepsi AM for the “breakfast cola drinker” (circa 1989)? It was supposed to be the cross-over into breakfast product, but, fortunately for all of us humans, it died out quickly. You can read more about well-intentioned cross-over products including Ponds toothpaste, Cosmopolitan (Magazine) Yogurt and Coors Rocky Mountain Spring Water at this site: http://www.businessinsider.com/qwik-fails-15-disastrous-product-launches-that-were-quickly-killed-2011-10?op=1#ixzz36EZGjIwX. And, beyond that, do you have undiscovered cross-over products?
Two examples of viable, cross-over products from RhinoTech
RhinoBond™ Toughened Frame Adhesive Systems requires no premixing of solvents and offers tension holding capabilities of over 90 newtons. The wide range of viscosities available ensure a secure bond of mesh to wood or aluminum screen frames. The RBT Series is flexible, impact toughened and has great removal characteristics. They dry in seconds and are non-hazardous.
Because of these amazing characteristics, especially the non-hazardous part, RBT 100 (super, super, super glue) is often used by beaders as an adhesive to use to secure a knot on a bracelets and necklaces and to hold beads in place. Compared to other jewelry-making glue in that growing market, this glue surpasses. It will dry quite quickly, as well. As always, follow directions for handling and don’t glue your fingers together! It’s $37.00 for the Kit.
Discovered by a quilter searching for a better bonding product, we’re showcasing RBA3 Spray Web, an aerosol adhesive that is much like the product used during Halloween to create spider webs. RBA3 Adhesive Web is the quilter’s adhesive of choice for several reasons. One, it is part of the RhinoClean Green line of environmentally-sensitive products.
Two, the “web” is quite self-contained so over spraying, unlike what is often found with other spray adhesives specific to the crafting/hobby market, is a non-issue. It works particularly well during the sandwiching phase of quilting as it is able to be respositioned. This adhesive web is strong enough to hold sweatshirt material in place and it bonds easily to a variety of materials without transferring adhesive to the fabric that is a highly important element. And, it washes out.
This quilted, reversible yoga bag in the featured image was constructed with RBA3. It’s soft and durable with two pockets large enough for a water bottle, wallet, keys, suntan lotion and more. A yoga mat easily fits. If you’d like to order a finished bag or 1 or more cans of RBA 3 Spray Web, contact RhinoTech at 651-686-5027. At $6.99 for a 13 oz. can, it’s a steal! And, with a $50+ purchase, FREE SHIPPING is available within the contiguous U. S.
As always, thanks for subscribing to this site.
This guy cracks us up! Dan Danbom is a contributor to Printwear; you can find his article on the last page of the magazine each month. Dan is the laugh master. Self-deprecating and insightful, he takes our everyday world and spins it so that the things that bug us like TOO MANY PASSWORDS are put into non, ledge jumping perspective. He’s definitely the guy to offer a well-deserved righteous chuckle, giggle and snort, fall-down-laughing, LOL guffaw.
As easy as MyZK8o0veeMan62hike.
In Last Laugh (Printwear, March 2014), Dan succinctly nails the password debacle; having to remember 20 passwords (that seems a low estimate for most of us), the fact that he’s probably been hacked anyway, because most passwords are way too easy to crack, and that “because the help desk is a pleasure on a par with kidney stones, many workers simply write down their passwords on a piece of paper and tape it to their computer. While this ensures that no one will forget their password (because they don’t have to remember it in the first place, it can also lead to mischief if unauthorized person access your computer and download, say, a large retailer’s seventy-million credit card records).” Bazinga!
No Password Needed.
Fortunately, you won’t have to remember this code, RCG07, past this Saturday, June 7, 2014. It’s the code needed to receive a 12% discount on eco-sensitive, screen frame cleaning products from RhinoTech when you order ON-LINE. Help lessen the impact of screen printing on Mother Earth with use of biodegradable, RhinoClean Green screen cleaning products that have features such as low odor, a pleasant citrus scent, are soy-based, water-based and more.
RCG Screen Wash SWG220
Screen Prep SPG 2255
Soy-based, Screen Wash SWG 305 Plastisol / UV Screen Wash Degradent
SWG² 197C™ Multi-Purpose Screen Wash Degradent
Screen Wash SWG² 145C™ Plastisol Ink
PWG 125 Multi-Purpose Press Wash
PWG 122 Textile Press Wash
APG 1000 Plastisol Screen Wash Degradent & Emulsion Remover (1:15 mixing ratio)
Emulsion Remover ERG² 8500L™ Liquid Concentrate up to 1:15 ratio
Emulsion Remover ERG² 8550L™ Ready To Use or mix up to 1:4 ratio
Remarkable, emollient-rich Hand Cleaner
Be sure to use the FREE SHIPPING opps (in the contiguous U.S.) if your order is over $50. RhinoTech also ships world-wide!
Please contact RhinoTech directly at 651-686-5027 x 4 or firstname.lastname@example.org for any assistance you might need. Also, checkout their youtube.com site to see reviews and action packed, step-by-step videos on their screen cleaning products. Thanks for watching and subscribing!
They asked and Gregory Markus, president of RhinoTech, answered in the Screenprinting magazine article, “Slam Dunk Solutions for Screen Cleaning”. The article features a step-by-step approach to screen cleaning and reclaiming using the RhinoTech brand of eco-sensitive screen frame cleaning products. The straight-forward tutorial found on ScreenWeb also offers images of each stage in the process along with a simple explanation of each step. We hope you’ll find the following, brief overview helpful.
START from here by carding all excess ink of the screen (refer to steps in article)…
APPLY water-soluble SCREEN WASH SWG 145C that has a pleasant citrus scent. RINSE w/water to remove excess ink and screen wash (easy steps outlined in article).
NEXT, APPLY ERG8550L, a biodegradable, eco-friendly emulsion/stencil remover to fully reclaim the screen (article says it all).
RINSE SCREEN with a commercial-type PRESSURE WASHER like the RhinoSpray 1500A, heavy duty pressure washer for shops cleaning 20-50 screens per day or the RhinoSpray 3901R that is a light-duty pressure washer for small, home based/studio type businesses. In the long-term, you’ll save money by investing in a substantial pressure washer that will last and last and last (this is a must, as mentioned in the article).
De-haze with HRG2400 (or HR2800) to remove any left over ‘ghost’ or haze images on the screen (instructions found in article).
And there you have it – a fully reclaimed, reusable, new-looking screen frame – all engineered by RhinoTech!
For more information, please contact RhinoTech directly at 888.717.4466 or email@example.com
Step-by-step video instruction found @ youtube.com/rhinotechcompany
Thanks for reading; your interest and input. Always appreciated!
The CMO’s Guide to the 2014 Social Landscape. This is a great article shared by Brandlove. Weren’t aware that “Pinterest activity associated with a web page is among the top 10 factors that generally result in a higher Google search ranking, according to a recent survey?” Aren’t excited about Google+? Read on and understand why you should be.
RhinoTech is one company that has learned along the way that utilizing social media is a great tool, customer and friend builder. Don’t delay!
Thanks, again, for reading and subscribing and sharing this info. And, kudos to Brandlove for continuing to offer great info time after time….
Get this 4/C – 1/Station t-shirt printer for 15% off w/code: CAPS1213. And, you can also receive the BIG DISCOUNT on a 2/C-1/S t-shirt bench printer; Film, “Green” screen cleaning chemicals. 800-330-5515 and firstname.lastname@example.org to order. Save yourself some money!
http://www.caps-screenprinting.com. Sale good from 6/6-12/2013!
I found this article that was reposted on successify.net (article originally by Chiara Fucarino). It’s an amazing refresher course on choosing to be happy and utilizing positive habits that enact the change – forever. Such a stress reliever when you live your life each day like this!
There are two types of people in the world: those who choose to be happy and those who choose to be unhappy. Contrary to popular belief, happiness doesn’t come from fame, fortune, other people, or material possessions. Rather, it comes from within. The richest person in the world could be miserable while a homeless person could be right outside, smiling and content with their life. Happy people are happy because they make themselves happy. They maintain a positive outlook on life and remain at peace with themselves.The question is: how do they do that?
It’s quite simple. Happy people have good habits that enhance their lives. They do things differently. Ask any happy person, and they will tell you that they …
1. Don’t hold grudges. Happy people understand that it’s better to forgive and forget than to let their negative feelings crowd out their positive feelings. Holding a grudge has a lot of detrimental effects on your wellbeing, including increased depression, anxiety, and stress. Why let anyone who has wronged you have power over you? If you let go of all your grudges, you’ll gain a clear conscience and enough energy to enjoy the good things in life.
2. Treat everyone with kindness. Did you know that it has been scientifically proven that being kind makes you happier? Every time you perform a selfless act, your brain produces serotonin, a hormone that eases tension and lifts your spirits. Not only that, but treating people with love, dignity, and respect also allows you to build stronger relationships.
3. See problems as challenges. The word “problem” is never part of a happy person’s vocabulary. A problem is viewed as a drawback, a struggle, or an unstable situation while a challenge is viewed as something positive like an opportunity, a task, or a dare. Whenever you face an obstacle, try looking at it as a challenge.
4. Express gratitude for what they already have. There’s a popular saying that goes something like this: “The happiest people don’t have the best of everything; they just make the best of everything they have.” You will have a deeper sense of contentment if you count your blessings instead of yearning for what you don’t have.
5. Dream big. People who get into the habit of dreaming big are more likely to accomplish their goals than those who don’t. If you dare to dream big, your mind will put itself in a focused and positive state.
6. Don’t sweat the small stuff. Happy people ask themselves, “Will this problem matter a year from now?” They understand that life’s too short to get worked up over trivial situations. Letting things roll off your back will definitely put you at ease to enjoy the more important things in life.
7. Speak well of others. Being nice feels better than being mean. As fun as gossiping is, it usually leaves you feeling guilty and resentful. Saying nice things about other people encourages you to think positive, non-judgmental thoughts.
8. Never make excuses. Benjamin Franklin once said, “He that is good for making excuses is seldom good for anything else.” Happy people don’t make excuses or blame others for their own failures in life. Instead, they own up to their mistakes and, by doing so, they proactively try to change for the better.
9. Get absorbed into the present. Happy people don’t dwell on the past or worry about the future. They savor the present. They let themselves get immersed in whatever they’re doing at the moment. Stop and smell the roses.
10. Wake up at the same time every morning. Have you noticed that a lot of successful people tend to be early risers? Waking up at the same time every morning stabilizes your circadian rhythm, increases productivity, and puts you in a calm and centered state.
11. Avoid social comparison. Everyone works at his own pace, so why compare yourself to others? If you think you’re better than someone else, you gain an unhealthy sense of superiority. If you think someone else is better than you, you end up feeling bad about yourself. You’ll be happier if you focus on your own progress and praise others on theirs.
12. Choose friends wisely. Misery loves company. That’s why it’s important to surround yourself with optimistic people who will encourage you to achieve your goals. The more positive energy you have around you, the better you will feel about yourself.
13. Never seek approval from others. Happy people don’t care what others think of them. They follow their own hearts without letting naysayers discourage them. They understand that it’s impossible to please everyone. Listen to what people have to say, but never seek anyone’s approval but your own.
14. Take the time to listen. Talk less; listen more. Listening keeps your mind open to others’ wisdoms and outlooks on the world. The more intensely you listen, the quieter your mind gets, and the more content you feel.
15. Nurture social relationships. A lonely person is a miserable person. Happy people understand how important it is to have strong, healthy relationships. Always take the time to see and talk to your family, friends, or significant other.
16. Meditate. Meditating silences your mind and helps you find inner peace. You don’t have to be a zen master to pull it off. Happy people know how to silence their minds anywhere and anytime they need to calm their nerves.
17. Eat well. Junk food makes you sluggish, and it’s difficult to be happy when you’re in that kind of state. Everything you eat directly affects your body’s ability to produce hormones, which will dictate your moods, energy, and mental focus. Be sure to eat foods that will keep your mind and body in good shape.
18. Exercise. Studies have shown that exercise raises happiness levels just as much as Zoloft does. Exercising also boosts your self-esteem and gives you a higher sense of self-accomplishment.
19. Live minimally. Happy people rarely keep clutter around the house because they know that extra belongings weigh them down and make them feel overwhelmed and stressed out. Some studies have concluded that Europeans are a lot happier than Americans are, which is interesting because they live in smaller homes, drive simpler cars, and own fewer items.
20. Tell the truth. Lying stresses you out, corrodes your self-esteem, and makes you unlikeable. The truth will set you free. Being honest improves your mental health and builds others’ trust in you. Always be truthful, and never apologize for it.
21. Establish personal control. Happy people have the ability to choose their own destinies. They don’t let others tell them how they should live their lives. Being in complete control of one’s own life brings positive feelings and a great sense of self-worth.
22. Accept what cannot be changed. Once you accept the fact that life is not fair, you’ll be more at peace with yourself. Instead of obsessing over how unfair life is, just focus on what you can control and change it for the better.
WISHING YOU MUCH HAPPINESS! and thanks for reading and sharing!
How to handle the irate customer? Check out How to Talk so Kids will Listen & Listen so Kids will Talk by Adel Farber and Elaine Mazlish (the teen version is equally excellent). This bible of child rearing is one of the best non-business books that makes perfect sense in the business world. Read it and you will believe.
One of the best take-aways from the book was how to use the following expressions Uh-huh, Oh, Interesting, Really? I See and Mmm, along with sympathetic silence, during a customer rant. It was astonishing at how powerful these simple little words made it possible to diffuse/resolve a situation with the irate, unreasonable, emotionally charged, often loud, unhappy-and-wanting-justice customer in the calmest, most peaceful way possible. Speaking from experience, these practical tactics (and some appropriately interjected humor) help to restore sanity and harmony in a tough customer/workplace situation. Though we might fantasize about strongly articulating, why you gotta be so mean?, logically, we know that a defensive posture will just be a lose-lose situation. In the end, what we really want is to retain a customer who will remember that we tried hard to solve a problem to his/her satisfaction.
Here is an excerpt from a summary of the book …..The more I move through life and the business world, however, I am struck how the same techniques enhance communication between adults in all aspects of life. This book should also be listed in the Business/Management section. It says all the same things the high-priced consultants say — treat people with respect, do not deny their emotions, state the facts (only) and shut up and listen. This book also talks about giving praise and recognition, which makes it another reason to use it in real life, inside the family AND outside in the “real” world.
Some tips with tactics from the book:
Apologize and Listen. Immediately respond to the customer problem with, You do sound unhappy, my apologies. Let me help you. (or) I’m so sorry, I want to try and turn this around (or) if all else fails, It sounds like we owe you an apology.
Then…let the customer talk and respond at intervals with, Oh (or) Interesting (or) Uh huh (or) Really? (or) Mmm (or) I See (non-judgmental words) so that the customer knows you are listening.
Treat people with respect: actively listen, acknowledge with short bursts of Oh (or) Interesting (or) Uh huh (or) Really? (or) Mmm (or) I See. If appropriate, throw in a that does sound frustrating. As the customer is able to air the complaint, he/she should start to calm down.
On the other hand, if the customer is just becoming increasingly angry and/or abusive, try to retain integrity and calm and say something like, I understand that you’re very unhappy and I want to help you, but at this point I need to put the president of the company on the phone (or) I need to ask for your name and number so that the president of the company can call you back.
State the facts back: Ask yes or no questions, only, to get the full details of the complaint. And to reach a resolution. Once you think you have it, remain sympathetic. State back the problem and resolution. Gain agreement that the resolution you’ve discussed is understood by the customer. Say something like: So that we’re both comfortable (another good word from the book), we’ve decided that our company will fix the equipment and you will pay to have it shipped to our location (or) Just to confirm, you understand the step-by-step set-up instructions and you are now comfortable in completing the set-up?
Thank the person for calling; document the conversation point by point.
And be awed at the huge impact of Oh (or) Interesting (or) Uh huh (or) Really? (or) Mmm (or) I See!
Hope this was helpful. Thanks for reading and subscribing!
Wanted to share this blog by Jonathan at Catspit Productions. It’s well done and answers the question for many of us who are often frustrated with the process. The Catspit Forum is a great place for Q and A.
Thanks for checking out this video and subscribing.