Courtesy of Eric Siu, Contributor to Entrepreneur Magazine; CEO, Single Grain & Founder, Growth Everywhere, we share Foster Organic Traffic in a Crowded Internet with These 6 Steps. It’s a quick read that will most likely generate questions, what ifs and how-to’s, but in a good way. Because…. everything that comes after what we’ve learned and introduced will only aid in improving a business vision and image generating increased organic movement toward our websites in, as the author points out, a very crowded Internet.
What IS ORGANIC TRAFFIC?
When you randomly or naturally search on-line for eco-friendly screen cleaning products or how to digitally print on DARK apparel with transfer paper, RhinoTech and a list of choices emerge. This is termed an ‘organic’ search; a natural search. According to Conductor Blog, nearly half of all website traffic comes from natural search. Based on that information, our quest becomes how to build our presence so that this naturally occurring traffic lands on our sites.
A BIG UNDERTAKING.
The task of how to drive more traffic to our websites can be daunting. How many blog posts per week? Social media posts per day? The decision to take this on ourselves or implement a robust SEO hand by hiring a professional SEO company/person or marketing team is even larger and anxiety producing. It’s tough to believe that any person or team will truly understand our company and vision in just a few meetings and a couple of days of studying our Internet and social media presence. So…what is the play?
HITTING THE HIGH POINTS
Eric Siu helps figure this out for us by hitting the high points of what all of us should be doing as part of our business marketing efforts particularly regarding: 1) studying the analytics of who our audience is and where they come from, 2) establishing credibility with a solid marketing plan. Remember, it can be altered, but it’s a necessary guideline, 3) It’s important to write and write well. Each piece of content from blog posts to infographics holds an opportunity to convert new customers and raise brand awareness. It really is important that audiences read past a headline of any content that is written/posted, 4) figure out your “key words” and repeat, repeat, repeat, 5) try and format headlines and sub-headings that will induce readers to want to read more, 6) promote what you write/display about your company in Google+ communities such as Screen, Digital & Graphics Printing. Figure out which of your posts/content have generated the most notice and then work that strength.
And, finally, Quality content, published consistently, optimized, and aggressively promoted is the key to building links, page rank, keyword share, and readership.
A different sort of energy and framework is definitely required when promoting a brand than for what is needed when creating artwork and printing apparel. But, it is worth it. In the long-term, the pay-off is higher page rank and more natural search traffic to our websites; company visibility is increased and inquiries are converted to customers and orders.
Many thanks for joining us.
Add rhinestones to DARK shirts digitally printed with RT SunAngel heat transfer paper & bold Fluorescent colors!
This guy cracks us up! Dan Danbom is a contributor to Printwear; you can find his article on the last page of the magazine each month. Dan is the laugh master. Self-deprecating and insightful, he takes our everyday world and spins it so that the things that bug us like TOO MANY PASSWORDS are put into non, ledge jumping perspective. He’s definitely the guy to offer a well-deserved righteous chuckle, giggle and snort, fall-down-laughing, LOL guffaw.
As easy as MyZK8o0veeMan62hike.
In Last Laugh (Printwear, March 2014), Dan succinctly nails the password debacle; having to remember 20 passwords (that seems a low estimate for most of us), the fact that he’s probably been hacked anyway, because most passwords are way too easy to crack, and that “because the help desk is a pleasure on a par with kidney stones, many workers simply write down their passwords on a piece of paper and tape it to their computer. While this ensures that no one will forget their password (because they don’t have to remember it in the first place, it can also lead to mischief if unauthorized person access your computer and download, say, a large retailer’s seventy-million credit card records).” Bazinga!
No Password Needed.
Fortunately, you won’t have to remember this code, RCG07, past this Saturday, June 7, 2014. It’s the code needed to receive a 12% discount on eco-sensitive, screen frame cleaning products from RhinoTech when you order ON-LINE. Help lessen the impact of screen printing on Mother Earth with use of biodegradable, RhinoClean Green screen cleaning products that have features such as low odor, a pleasant citrus scent, are soy-based, water-based and more.
RCG Screen Wash SWG220
Screen Prep SPG 2255
Soy-based, Screen Wash SWG 305 Plastisol / UV Screen Wash Degradent
SWG² 197C™ Multi-Purpose Screen Wash Degradent
Screen Wash SWG² 145C™ Plastisol Ink
PWG 125 Multi-Purpose Press Wash
PWG 122 Textile Press Wash
APG 1000 Plastisol Screen Wash Degradent & Emulsion Remover (1:15 mixing ratio)
Emulsion Remover ERG² 8500L™ Liquid Concentrate up to 1:15 ratio
Emulsion Remover ERG² 8550L™ Ready To Use or mix up to 1:4 ratio
Remarkable, emollient-rich Hand Cleaner
Be sure to use the FREE SHIPPING opps (in the contiguous U.S.) if your order is over $50. RhinoTech also ships world-wide!
Please contact RhinoTech directly at 651-686-5027 x 4 or email@example.com for any assistance you might need. Also, checkout their youtube.com site to see reviews and action packed, step-by-step videos on their screen cleaning products. Thanks for watching and subscribing!
They asked and Gregory Markus, president of RhinoTech, answered in the Screenprinting magazine article, “Slam Dunk Solutions for Screen Cleaning”. The article features a step-by-step approach to screen cleaning and reclaiming using the RhinoTech brand of eco-sensitive screen frame cleaning products. The straight-forward tutorial found on ScreenWeb also offers images of each stage in the process along with a simple explanation of each step. We hope you’ll find the following, brief overview helpful.
START from here by carding all excess ink of the screen (refer to steps in article)…
APPLY water-soluble SCREEN WASH SWG 145C that has a pleasant citrus scent. RINSE w/water to remove excess ink and screen wash (easy steps outlined in article).
NEXT, APPLY ERG8550L, a biodegradable, eco-friendly emulsion/stencil remover to fully reclaim the screen (article says it all).
RINSE SCREEN with a commercial-type PRESSURE WASHER like the RhinoSpray 1500A, heavy duty pressure washer for shops cleaning 20-50 screens per day or the RhinoSpray 3901R that is a light-duty pressure washer for small, home based/studio type businesses. In the long-term, you’ll save money by investing in a substantial pressure washer that will last and last and last (this is a must, as mentioned in the article).
De-haze with HRG2400 (or HR2800) to remove any left over ‘ghost’ or haze images on the screen (instructions found in article).
And there you have it – a fully reclaimed, reusable, new-looking screen frame – all engineered by RhinoTech!
For more information, please contact RhinoTech directly at 888.717.4466 or firstname.lastname@example.org
Step-by-step video instruction found @ youtube.com/rhinotechcompany
Thanks for reading; your interest and input. Always appreciated!
The CMO’s Guide to the 2014 Social Landscape. This is a great article shared by Brandlove. Weren’t aware that “Pinterest activity associated with a web page is among the top 10 factors that generally result in a higher Google search ranking, according to a recent survey?” Aren’t excited about Google+? Read on and understand why you should be.
RhinoTech is one company that has learned along the way that utilizing social media is a great tool, customer and friend builder. Don’t delay!
Thanks, again, for reading and subscribing and sharing this info. And, kudos to Brandlove for continuing to offer great info time after time….
Filtration is Good!
Focused on environmental sensitivity, the company has created a triple-action filtration system to help printers/business owners/educational institutions become and remain stewards of the earth, septic and plumbing systems. The cost of the system is competitive while remaining a dramatically efficient way in which to dispose of emulsion and ink by-products.
Like all RhinoTech Filtration systems, the M-10F offers space saving features to enable it to easily fit underneath a RhinoTech (or most other) Washout Booth and connect to plumbing systems. With the use of compatible RhinoClean Green ² Screen Cleaning chemicals that are eco-friendly and biodegradable, the filtered liquid becomes even more drain safe.
The M-10F screen cleaning filtration system works like this:
- during the screen cleaning process, ink and emulsion flow from the washout booth into the M-10F that has been positioned securely underneath the washout booth.
- The first of two filtration chambers fill with liquid from the booth.
- When the liquid reaches the top inside divider of the M-10F, it transfers to the second chamber that houses an auto discharge pump.
- As the second chamber fills, the pump activates automatically pushing the liquid out of the chamber and through two additional canister filters. At that point, maximum filtration has been achieved.
- And, only then is the filtered water allowed down the drain.
Utilizing an M-10F Filtration System offers an affordable way for any screen printing company to meet their responsibilities to comply with city, county, state, Parrish, township and federal regulations regarding liquid disposal. Home-based studios especially benefit when septic and plumbing systems are kept in tact with a purposeful screen cleaning filtration system!
Again, thanks for your interest and your subscription!
1. Be creative using printing techniques.
Find out something interesting about your customers: the charities they support or participate in, articles they’ve published etc. Acknowledge an achievement via a thank you letter, the tag attached to their order, a Facebook post that includes your company logo.
2. Embrace change as needed.
Some companies transform themselves 2 or 3 times as they evolve and grow. If you find that your logo or brand is not an accurate portrayal of what you do as your business matures, change it.
is one company in the screen printing industry that embraced a new logo/branding.
Caps International did the same.
Here are others from Business Insider.
3. Find your bliss in screen printing, graphics printing, and digital printing.
Learn and see the latest techniques from the highly creative people who post their printed designs on Twitter, FB, Tumblr and a host of other social media sites. Passion and inspiration will elevate when learning new techniques w/half tones, the ways to print on metal and glass with SinglePrint™ by RhinoTech, cool ways to print spot color and block graphics.
And bliss can even be found when the right combination of products and equipment come together as in clean ‘green’ screen printing products. Transforming a shop and especially a home-based screen printing studio into one using biodegradable cleaning products and filtration systems (powered by RhinoTech) offers a host of positive ramifications for owners, employees and Mother Earth.
4. Give Back.
In good and tough economic times, it’s noble to give back to the community in some form. Exhibitors at trade shows, for example, often times charge $2-$5 for their printed shirts hats, golf towels etc., used as PR and then contribute the proceeds to, for example, the Juvenile Diabetes Research Foundation. With a mission to one day cure Type 1, insulin dependent diabetes that affects children through young adults, this foundation gives 90 cents of every dollar to research. Being aligned with that type of organization like RhinoTech offers a way to “give back” and get some great PR shots!
Custom print at Bike Week and donate $.50 for every t-shirt purchased. The ideas are endless!
5. Repeat, Duplicate, Repeat.
For most screen, digital and graphics printers, it is tough to dedicate large sums of money for advertising/marketing. That means that for every dollar directed into advertising and marketing, your brand must count in a very big way. The mantra of marketing is Repeat.
Use your brand/logo on every note, label, letter, tag, brochure, catalog, over-sized business card thank you note and email you send out. It’s easy to make sure that your default signature on business emails also includes your company’s logo, phone #, Facebook, blog and all social media addresses. Anyone who receives an email from you should be able to click on and through to the social media site.
Though you might have a distaste for social media, it is a must in 2014. A personalized Facebook page and these: Pinterest, Foursquare, Tumblr, Google+, Twitter and a host of others located here: Top 15 Most Popular Social Networking Sites | December 2013 that allows others access to your company during a search engine search. Duplicate your message in trade publications that also have e-magazines. This will be a double-pop for your company.
Thanks for reading!
Just like the LBD, GREEN is the new black in the screen printing industry when it comes to choosing eco-friendly, environmentally-sensitive, screen cleaning chemicals. We know that using soy-based and other biodegradable, non-toxic chemicals is good for people, animals, business and Mother Earth. When these products are locally sourced, they are more of a bonus.
The FACTS. Our industry must reduce its footprint. More and more professional and novice printers or hobbyists are searching out ways to be proactive and lessen their impact on our planet. Students of the arts are graduating with attuned, eco-conscious levels and want to begin their careers in settings that are respectful of the earth, it’s inhabitants and the air we breathe. The numbers of eco-conscious apparel companies are growing. Consumers’ who are seeking out organically grown cotton products printed with water-based inks by employees who are paid a fair wage and work in companies that assure their health and safety grows significantly each year. Examples of these types of companies are Contempl8 T-Shirts, Prana and ALO (and a whole lot of others who exhibited during NYC’s Fashion Week).
PROFIT MARGIN. As with any business, the final result is the bottom-line. By incorporating the following, you will save time, money and effort:
1. Generally, you will use less of the eco-product per use as compared to those that are not.
2. Investigate, compare and invest in a screen wash Recirculation System. A recirculation system generally holds 15-20 gallons of screen wash that works to filter out ink pigments, cleaning the screen wash for reuse many times over. Another advantage is that it is a system to move you toward environmental compliance.
3. Take the leap to purchase a dip/soak tank that will hold stencil remover that allows reuse of the stencil remover many times over instead of just letting it run down a drain each time it is sprayed onto a screen in the washout booth.
4. Invest in Filtration System like the M-10F powered by RhinoTech. You will be infinitely grateful that you chose to purchase this system and it’s much less expensive that a plumber! Emulsion is a thick substance and you do not want to take the chance of clogging drain pipes and septic fields. Additionally, this system will help insure compliance with local, Parrish, township, state and federal rules governing what goes down the drain.
5. INVEST in a heavy duty, 1500 A or Pressure Washer or a lighter duty, commercial model like the RS390AR – both from RhinoTech! With these systems, you save by not having to replace homeowner – type units every 6 months – 1 year; you will speed up screen cleaning/reclaiming efforts and, again, save lots of money to spend on other screen printing equipment, supplies and accessories.
6. 20” x 24” aluminum screen frames with 110 mesh range in price from $22-26. A printer’s goal is to distribute these costs over many projects; for example, if the printer can use the screen for 25 different jobs, the cost per screen per job equals $1. This is the ultimate reason why properly taking care of screen frames for long-term reuse is a vital business practice.