This short video is a review of the latest, high performing DIGITAL heat transfer papers from RhinoTech. In fact, they also represent the most current laser and inkjet transfer papers in the industry that can be used successfully to transfer images to DARK garments and fabrics. And, to offer the most vibrant of whites (no gray factor).
Though RhinoTech originally produced this big review during Halloween 2014, the information remains timely. Enjoy and thanks for reading/viewing.
1. The first set of t-shirts have been printed with SingleJet heat transfer paper used with an inkjet printer.
As you can see, the colors on the white Tuxedo and Yoga T-shirts are chillingly vivid! Use this paper to transfer designs to pastel, light gray and all white/light color apparel and fabrics.
The Black Tuxedo shirt was digitally printed with SingleJet Opaque. It works alarmingly well to transfer images to the DARKEST OF DARK garments and fabrics. The white that snaps off the shirt is daunting compared to most whites that appear grayed out.
2. The next set of shirts was printed with SingleStep that is designed to transfer to light/white color garments. Notice how the flower design on the pink t-shirt just oozes color. The secret is in the toner; the RT SunAngel DayBold Fluorescent toners used with the RT SunAngel printer.
The white t- shirt with the flower design was printed w/SingleStep and traditional CMYK colors. Notice how regular CMYK colors are scarily dazzlingly!
The black T-shirt, printed with RT SunAngel DARK heat transfer paper for DARK apparel, offers the brightest of white (no graying) that snaps off the shirt.
3. The final series of t-shirts was printed with RT SunAngel DARK heat transfer paper. It’s spooky how excited Greg is about this paper!
The BLACK Anarchy T-shirt features pulsating brilliant blue, white and blood red colors and screams washability.
The CMYK colors printed on the next DARK T-Shirt also bursts with color. It’s simple to apply rhinestones and textile metallic foil right on top of the design for added value.
The RhinoTech logo on the final DARK t-shirt was printed using RT SunAngel DayBold Fluorescent toner. Textile Metallic Foil was added; the look is stunning!
These images are of two Hermès of Paris scarves that were gifts to me. Their original owner was a life-long friend who felt that an outfit just wasn’t complete without a beautiful scarf. I remember her being especially elegant and sophisticated when wearing one of her gorgeous, purchased-in-Paris silk scarves. Four years ago, my darling friend died at too early of an age. I was deeply touched when her sister wanted me to have two of her Hermès of Paris scarves. When I wore one for the first time, I finally understood the special effect of an Hermès. Isn’t that the same effect we want our apparel to have on customers?
How does ICONIC happen?
How does a screen printer’s work become iconic like the house of Hermès? Is it by using many screens similar to the 47 screens that go into printing each Hermès scarf? Or is it like the 11 stages of silk screen printing that Hermès screen printers go through to create the perfect art? Or is it just the original design? Or…. is it similar to the “Tipping Point” (by Malcolm Gladwell) when he shares the story of Hush Puppies shoes that were suddenly “discovered” by a younger generation that helped the company return from a downward slide (I hope I’m remembering that correctly; BTW – great book for anyone in business).
So, how do screen printer’s creations get discovered? One way is to think impulse buy. Pierre-Alexis Dumas, the artistic director of Hermès International and the great-great-great grandson of Hermès creator Thierry Hermes shared the story about the time he saw a long-haired young man with roller blades buy a twilly, a small silk band scarf in the Paris Hermes store because he needed to hold his hair back. What a opportune moment for Hermès and the next group of potentially young consumers seeking out silk bands by Hermes! Talk about on a whim purchase helping to tip the scales in a new direction!
I think there’s much that those of us in the screen printing industry can learn from Hermès of Paris; about creating something that’s timeless with perfect technique that offers perfect art (think: vintage Rolling Stones T-shirt). And, a pathway to a very different status with apparel that appeals to the “impulse”.
Just like the screen printers who send their original printed designs to their favorite musicians or to American Idol contestants and then spot them wearing their shirts in local and national venues and in the media, be proactive. When Grace Kelly was spotted in a Hermès of Paris scarf, you already know what that did to help make Hermès accessible and symbolic of beauty and class.
Here are a few thoughts: Retire a bestselling piece and then give it new life after sufficient hiatus. Add a touch of an unexpected color in the design. Give it a vintage edge. Print it on a more form fitting, athletic-type shirt that does away with the baggy effect. Print on DARK. And, make it into a t-shirt dress that is always timely. Use an Icat or exotic motif. Make your creations accessible to impulse buyers. And, get your art out on social media. And, remember, there is not just one type of customer. They are all ages and sizes.
Learn from Hermès.
I learned the history of the Hermès of Paris printing technique after stumbling upon a few articles written by Allison Carey, The Plain Dealer. She detailed an event in 2013 hosted by The Cleveland Museum of Art and Cuffs Custom Clothing of Chagrin Falls that featured Hermes of Paris and two printers from the Hermès Ateliers in Lyon, France, who were invited to demonstrate the secrets of printing the company’s iconic scarves. I’m grateful to Ms. Carey for the information. Please read her articles Here and Here.
The tradition of Hermès began in 1937 when Robert Dumas created the first scarf or carres. It continues with Dumas who says that Hermès are image-makers; that “my family is obsessed. We are dreamers. Human relations are very important, and the desire to achieve a form of excellence is very strong. Whatever you do, you have to do it with your heart and as best as possible. I think the small company started to attract people who share the same values and Hermès became a very special place.”
Is this what you wish to achieve in your small business, as well? Do you share these values with your customers? Do you put your heart and soul into everything you produce? What about your printing technique? Dumas relates that although the process has changed since 1937, art is unable to be separated from tools. “All artists love their tools. They love their brushes, their little tricks, their recipes and techniques. Artists are inventors and innovators…” . Do you love your tools; your printing press, the squeegees that should be in top form to lay the ink onto your substrate? Do you have a perfect set-up? Are your screen cleaning products eco-sensitive (think RhinoTech environmentally-sensitive screen cleaning products) and perfect for the job at hand? Do the final results of everything you do in your work reflect your best creative efforts? Do you embrace new tools and technology like Dumas who offered that though his company has employed the same master screen printers for decades, they explore all new digital and other technologies to ensure that the art that results is true?
We want you to be iconic and hope we can help. Thanks for reading.
Shelley Markus, Marketing Director/RhinoTech
In the world of all forms printing (screen, digital and graphics), the search for a way to print on black, indigo, red, aubergine and other dark apparel and fabrics is on-going. And, if found, the resulting image from this almost-perfect product should have durability through the virtue of the product, itself, and via prime washability characteristics. The following educational video is from RhinoTech (youtube.com/rhinotechcompany) featuring Jet Opaque Inkjet Heat Transfer Paper. The characteristics you seek have been found!
A Simple, Easy way to Transfer to Black.
This video is a great example of how a new guy to the industry not only learns the digital printing process and a few creative techniques, but then is able to share it to the world in a matter of a few hours due to the ease of use of the heat transfer paper and equipment. As you view the video, be aware that this inkjet transfer process can also be used with other substrates such as T-shirts, hoodies, golf towels, pillow cases, bags, hats, mouse pads and more. Another great aspect of the paper is that it offers a much softer hand, allowing for photo-quality transfers with a white base. Additionally, Jet Opaque heat transfer paper has a distinctive white coating that is actually peeled back and laid down onto the shirt for printing.
These are the steps to printing with Jet Opaque:
Trim off any excess white background (or, as you’ll see with the second that shirt that is going to be printed, add some extra something with a ripped edge – be wholly creative).
Prepress shirt to remove moisture and wrinkles @ 350F (adjustable temperature control, too)
Place design on shirt
Immediately cover print with parchment paper and heat press for 30 seconds (using adjustable timer)
Slide t-shirt off press and lay flat until paper is cool to the touch
Remove parchment paper – the colors will POP!
For best washing results, turn shirt inside out.
Contact info: firstname.lastname@example.org, 651-686-5027 or 888-717-4466.
Really appreciate that you’ve read, watched and subscribed!
The path is not straight. Mistakes need not be fatal.
People are more important than achievements or possessions.
NEVER STOP DOING WHAT YOU CARE MOST ABOUT.
LEARN TO USE A SEMICOLON ( this is really important; it is so misunderstood).
You will find Love (if you haven’t already).
Marion Winik wrote these superb words (the ones in parenthesis are ours).
How to handle the irate customer? Check out How to Talk so Kids will Listen & Listen so Kids will Talk by Adel Farber and Elaine Mazlish (the teen version is equally excellent). This bible of child rearing is one of the best non-business books that makes perfect sense in the business world. Read it and you will believe.
One of the best take-aways from the book was how to use the following expressions Uh-huh, Oh, Interesting, Really? I See and Mmm, along with sympathetic silence, during a customer rant. It was astonishing at how powerful these simple little words made it possible to diffuse/resolve a situation with the irate, unreasonable, emotionally charged, often loud, unhappy-and-wanting-justice customer in the calmest, most peaceful way possible. Speaking from experience, these practical tactics (and some appropriately interjected humor) help to restore sanity and harmony in a tough customer/workplace situation. Though we might fantasize about strongly articulating, why you gotta be so mean?, logically, we know that a defensive posture will just be a lose-lose situation. In the end, what we really want is to retain a customer who will remember that we tried hard to solve a problem to his/her satisfaction.
Here is an excerpt from a summary of the book …..The more I move through life and the business world, however, I am struck how the same techniques enhance communication between adults in all aspects of life. This book should also be listed in the Business/Management section. It says all the same things the high-priced consultants say — treat people with respect, do not deny their emotions, state the facts (only) and shut up and listen. This book also talks about giving praise and recognition, which makes it another reason to use it in real life, inside the family AND outside in the “real” world.
Some tips with tactics from the book:
Apologize and Listen. Immediately respond to the customer problem with, You do sound unhappy, my apologies. Let me help you. (or) I’m so sorry, I want to try and turn this around (or) if all else fails, It sounds like we owe you an apology.
Then…let the customer talk and respond at intervals with, Oh (or) Interesting (or) Uh huh (or) Really? (or) Mmm (or) I See (non-judgmental words) so that the customer knows you are listening.
Treat people with respect: actively listen, acknowledge with short bursts of Oh (or) Interesting (or) Uh huh (or) Really? (or) Mmm (or) I See. If appropriate, throw in a that does sound frustrating. As the customer is able to air the complaint, he/she should start to calm down.
On the other hand, if the customer is just becoming increasingly angry and/or abusive, try to retain integrity and calm and say something like, I understand that you’re very unhappy and I want to help you, but at this point I need to put the president of the company on the phone (or) I need to ask for your name and number so that the president of the company can call you back.
State the facts back: Ask yes or no questions, only, to get the full details of the complaint. And to reach a resolution. Once you think you have it, remain sympathetic. State back the problem and resolution. Gain agreement that the resolution you’ve discussed is understood by the customer. Say something like: So that we’re both comfortable (another good word from the book), we’ve decided that our company will fix the equipment and you will pay to have it shipped to our location (or) Just to confirm, you understand the step-by-step set-up instructions and you are now comfortable in completing the set-up?
Thank the person for calling; document the conversation point by point.
And be awed at the huge impact of Oh (or) Interesting (or) Uh huh (or) Really? (or) Mmm (or) I See!
Hope this was helpful. Thanks for reading and subscribing!
Wanted to share this blog by Jonathan at Catspit Productions. It’s well done and answers the question for many of us who are often frustrated with the process. The Catspit Forum is a great place for Q and A.
Thanks for checking out this video and subscribing.
This small, screen printing shop strives to offer sustainable, fairly-traded t-shirts and other products that are screen printed. Check out their website at www.sustainablescreenprinting.com. It’s a great source with lots of practical information besides showcasing their products and business.
This is their Modus Operandi that is: We print t-shirts! (among other things).
We seek to work with businesses, organizations, musicians, artists, crafts-people and anyone who would like to see their vision become an amazing screen-printed reality. We are here to promote beautiful situations and empowering surroundings for whole living.
Sus•tain: v. 1. To keep in existence; maintain. 2. To supply with necessities or nourishment. 3 To keep from falling or sinking. 4. To support the spirits or resolution of; encourage. 5. To endure or withstand: sustain hardships. [< Latin. sustinere, hold up.]–sus-tain´a•ble adj. -American Heritage Dictionary
Sustainability– “…meeting the needs of the present without compromising the ability of future generations to meet there own needs.” -1987 Report of the World Commission on Environment and Development
What does it mean to use sustainable practice in screen printing?
Small is Beautiful~ 1st we are a small shop. Being small allows for great efficiency in the use of resources and materials, such as water, electricity, ink, and other tools of the trade, while still being able to handle large volume orders.
There are several other practices we use to bring our products closer to an ideal of sustainability.
•We use water-based inks, which have a much lower environmental impact than the pvc-based industry standard.
•We print on garments made of 100% certified organic cotton.
•We print on garments that are sweat-free, either American-made or in foreign facilities using fair-trade standards.
This does not mean our products and our process is perfect. We are always researching and tuning our process to provide a product that creates the least possible impact on our home, the Earth.
Hope you enjoyed this information as we all strive to consciously be sensitive to Mother Earth.