It’s oh-so personal. It’s for the kids. It’s for everyone living with Type 1, insulin-dependent diabetes. And, that’s why RhinoTech has been a 13-year sponsor of Team Michael, part of the Juvenile Diabetes Research Foundation’s annual WALK FOR THE CURE fundraising event.
Held in Sarasota, Florida, on April 18, 2015, RhinoTech printed Team T-shirts using SingleStep™ Heat Transfer Paper and raised funds to help researchers on a world-wide basis find a cure for Type 1, insulin-dependent Diabetes.
JDRF is an exemplary organization. More than 80% of their expenditures directly support research and research-related education. Because of this, a glucose monitoring system invented by JDRF-supported doctors/researchers has profoundly benefited one of our own Team members. This system helps to maintain even blood glucose levels leading to improved and continued good health. For that, we are thankful. And, we are grateful to our Team members and the many other WALK teams, including Coki, our Team mascot (who also received a custom printed t-shirt) who were happy to support Team Michael.
If you’d like more info or would to join RhinoTech’s, Team Michael, virtually or otherwise, please connect at 651-686-5027 x 6. Thanks for reading all about it on this site!
This small, screen printing shop strives to offer sustainable, fairly-traded t-shirts and other products that are screen printed. Check out their website at www.sustainablescreenprinting.com. It’s a great source with lots of practical information besides showcasing their products and business.
This is their Modus Operandi that is: We print t-shirts! (among other things).
We seek to work with businesses, organizations, musicians, artists, crafts-people and anyone who would like to see their vision become an amazing screen-printed reality. We are here to promote beautiful situations and empowering surroundings for whole living.
Sus•tain: v. 1. To keep in existence; maintain. 2. To supply with necessities or nourishment. 3 To keep from falling or sinking. 4. To support the spirits or resolution of; encourage. 5. To endure or withstand: sustain hardships. [< Latin. sustinere, hold up.]–sus-tain´a•ble adj. -American Heritage Dictionary
Sustainability– “…meeting the needs of the present without compromising the ability of future generations to meet there own needs.” -1987 Report of the World Commission on Environment and Development
What does it mean to use sustainable practice in screen printing?
Small is Beautiful~ 1st we are a small shop. Being small allows for great efficiency in the use of resources and materials, such as water, electricity, ink, and other tools of the trade, while still being able to handle large volume orders.
There are several other practices we use to bring our products closer to an ideal of sustainability.
•We use water-based inks, which have a much lower environmental impact than the pvc-based industry standard.
•We print on garments made of 100% certified organic cotton.
•We print on garments that are sweat-free, either American-made or in foreign facilities using fair-trade standards.
This does not mean our products and our process is perfect. We are always researching and tuning our process to provide a product that creates the least possible impact on our home, the Earth.
Hope you enjoyed this information as we all strive to consciously be sensitive to Mother Earth.
Beware of late night blog attempts to churn out “just one more” even though you believe that you are at the top of your game despite the fact that you’ve been running on high for the previous 15 hours (with no caffeine – based beverages). I share this fresh experience and ask that you please re-read, the MUST DO blog completed in the early hours of 5/23 that now includes the CORRECT link to the American Screen Printing website. Please click HERE to check out this site.
I offer sincere appreciation!
There is a wonderful publication in Sarasota, Ft. Myers and Naples, Florida, and probably others that are similar throughout the country, that specialize in providing the broadest possible amount of information regarding the local area attractions. “Must Do” targets arts venues, festivals, restaurants, the best beaches (#1 Siesta Key Beach)
natural attractions, family fun, single fun, night life, shopping, accommodations and more. And it includes a plethora of coupons from 2 for 1 meals to rent one kayak, get the second for half price. The publication is a “Must Do” for both tourists, part-time residents and local residents.
So…in the fashion of this magazine, here is a short list of “Must Do” items for screen/graphics printers:
Attend a trade show. This is where you get revved up. Learn about the latest technologies and techniques, see hands-on demos, meet manufacturers, attend seminars at, for example, ISS/Las Vegas, August 12 – 14, the Chicago/Craft Hobby Association show,July 16 – 19; the NBM show in Philly, September 21-23; SGIA Expo, October 18-20 in Las Vegas.
Invest in becoming educated and involved in Social Media to up your game. Doesn’t matter your age, just get going! Start with Facebook, Linkedin, Twitter, Pinterest, Twitpic, Foursquare, Google+, Orkut. Figure out how to add an e-coupon to your marketing campaign that will help you engage others to learn about what you/your business has to offer.
Learn how to navigate youtube.com and watch hands-on video demos. People love to teach and post on youtube.com/screenprinting and there are plenty of screen/graphics printers out there who relish in sharing their craft and art in step-by-step educational videos or ones that are just plain hysterically funny.
Join a forum such as the one offered by Catspitproductionsllc.com (this site also offers educational videos) and talk to the experts. Reading all the Q and A’s is a great way to figure out how to formulate your own questions, find start-up business equipment and sources for products, screens, supplies, and more.
Research and then institute the use of eco-sensitive, screen cleaning products like RhinoClean Green² to help lessen your carbon footprint on mother earth. The introduction of these types of products into a shop showcases responsible business practices that have enormous advantages for employees and customers, as well.
Read/subscribe to trade publications either on-line or in the printed version. This is where you can receive guidance, read about new printing techniques, learn about all the new innovations on the market. For example, pick from any number of publications such as Sign and Digital Graphics, Impressions Magazine, Printwear, Screen Printing en Espanol.
Follow/subscribe to this blog and others. You’ll find who/what to follow on Twitter, Facebook and all the other social sites.
Best of luck on your adventure and, as always, thanks for reading and subscribing.
Been working so hard … Been punching my card… Eight hours, for what… Oh, tell me what I got… I’ve done this feeling… That times just holding me down…I’ll hit the ceiling… Or else I’ll tear up this town… Now I gotta cut loose…..
When I saw the flyer stuck in my car door that screamed “Work Less, Make More Money” all I could think of was – SERIOUSLY?
I often wish it were true. But…I know that’s not the case and besides, I like my job, I like the screen and graphics printing industry, I like going to trade shows, especially when I get to talk to the “artists” in attendance. A standout was the tall, extremely tattooed guy from Hawaii who had the most strikingly beautiful, vibrant peony tattooed on his hand and a tribal tattoo on his throat (he said that those two hurt the most, but were worth it). I get such a kick out of talking to the youngest, just- starting- out- printers and students who are unable to hide their enthusiasm and are adorned with their creations that sometimes just stop me in my tracks due to the language or graphic nature of the t-shirt design. And I love the 60’s husband/wife teams (with the really long gray braids down their backs) who have been printing for all these years and remain interested and excited by industry advancements.
But work less and make more money? Seriously? Too much juggling of marketing, social marketing, sales calls, designing equipment, developing new products, keeping employees happy, traveling to trade shows, creating ads, taking orders, building equipment, orchestrating partnerships, AR/AP, answering customer questions juxtaposed with meeting production schedules and keeping customers happy. The youngest printers are entering an incredibly changing industry and will have to work long hours, do all of the aforementioned in combination with upping their business-savvy to have an enduring platform for their creations. As a result, they will have possible opportunities for fame, an appearance on Shark Tank and prosperity while fulfilling the needs of businesses who will always need screen and graphics printing projects.
As it has been through the ages, it will be through sheer determination, ingenuity and working long hours that will enable printers to “make more money” and, hello retirement, to eventually work less. And those enticing flyers? There is a prominent place in reserve for them. It’s called the round file. Have a great week!
Industry News: RhinoTech Helps Raise Money to Eradicate, Wipe Out and, Yes, Eliminate Type 1, Insulin Dependent Diabetes
For RhinoTech, the race to cure Type 1, insulin-dependent diabetes is more than just a great cause to support. It’s personal. So…to help spur efforts that will eventually enable researchers to find a cure, RhinoTech sponsors Team Michael in the annual Juvenile Diabetes Research Foundation, Walk for the Cure. Held on April 14, 2012 in Sarasota, Florida, the team walked in solidarity with thousands of other walkers/fund raisers from two counties in Florida and from around the world (it’s high-season in Florida w/vacationers and students on spring break). On behalf of children and young adults living with Type 1 Diabetes and who must take insulin several times a day in order to stay alive, the money collected will go toward life-saving research leading to the eventual cure.
Team Michael extends immense thanks to all friends/supporters in the world of screen and graphics printing. We are grateful for your support.
To learn more, please contact Gregory Markus, president of RhinoTech and member of Team Michael/RhinoTech at firstname.lastname@example.org, 651-686-5027 ext. 2. You can reach RhinoTech in all the right places:
This is a tad of a follow-up to an earlier blog – Engage, Engage, Engage that was all about what I learned in a social media workshop. My research/reading/thinking about that has led to even more research on building business SLOGANS (tag lines) and BRANDING that goes hand-in-hand with everything that we all do to promote our businesses and our customer’s businesses or events.
So, what is the big deal about creating a business slogan for your own company or one of your clients? The big deal is that a mind-blowing slogan is what we want and need that will burn into the conscious and subconscious thoughts of all potential consumers of our and our clients products. What happens in Vegas, stays in Vegas!
Having worked through helping both non-profit and for-profit business over the years build their descriptive slogans in 20 words or less (that is way more difficult than writing 200), I can attest to the massive energy, time and money that is involved in getting a slogan “just right”.
A SLOGAN has to be pretty dead-on if you are interested in creating an effective marketing tool that complements all other advertising/marketing tools utilized. It has to be short, concise and capture the audience within seconds. And maintain a balance between remaining fresh and applicable without causing major confusion. And, says Jasmine Tanasy, director of naming and writing at the New York office of Landor that has worked with Tide and Frito-Lay, “What will this (slogan/tag line) mean to others?’ The tagline is not for you. It’s a way to make a connection.” She also remarked NOT to include the words: innovation, global, insights, power. I so get that.
Here are a few paragraphs from an article that Henry Bernstein wrote about the subject that was published in Printwear Magazine, January. I hope it will help jump-start your creative thought process: “…..think of the brand recognition of “sometimes you feel like a nut, sometimes you don’t,” or “got milk,” “bet you can’t eat just one” and, of course, “it’s Miller time.” The food and beverage industry has a way of getting it just right. Motivation is another perfect place for a good slogan, though, with calls to action that get our attention the way Nike did with their “Just Do It” campaign.
Imagine creating such a slogan with clients… and providing them with the apparel that helps their business gain traction. Besides corporations and sporting teams, there are groups, clubs, organizations and even exercise classes, as in this example. They all love to show their affiliation and are especially proud to wear it. In the case of this example, a trainer/instructor had a motivating slogan that was not only a great driving force, but a perfect marketing tool for her business.
The inspiration was “The burn… find it, feel it, own it!” The creator of this saying, Christine Hales, is a certified personal trainer and group instructor, whose body sculpting class I take at 5:30 a.m. At that hour and given the grueling exercises, class attendees need to hear something to get us through it. Trainers learn quickly to belt out something in order to push their subjects for one more or to hold it five seconds longer. That’s when I heard “Feel it! Own it!” And I got through it (even though I still cried). Her ringing phrase became mine. Kind of funny how that happens.
Taking the phrase and applying it to a visual wasn’t too difficult. We’re looking to illustrate the “burn” associated to weightlifting, something the clipart already embodied through the dumbbell and weightlifter. So the next step was simply to wrap the art with the slogan in a font that would evoke some emotion.”
And here they are; those burned in our brains tag-lines of all time: Snap! Crackle! Pop!” (Kellogg’s Rice Frispies) “Finger lickin’ good.” (KFC) “Betcha can’t eat just one.” (Lay’s) “I’m lovin’ it.” (McDonald’s) “I love New York.” (New York) Where’s the beef?” (Wendy’s) “Breakfast of champions.” (Wheaties)
Always appreciate your comments. Thanks for reading/subscribing.