Are You Motivated to change to an eco-sensitive, biodegradable Screen Wash? If you’re on the fence about changing screen cleaning chemicals, consider that SWG 220™ Screen Wash Degradent has been perfected to offer the toughest screen cleaning action leaving no water-based ink unscathed. And, we’re not kidding!
This Screen Wash removes all types of water-based inks quickly after the press run AND it’s strong enough to remove dried on, water-based ink on screens, as well. This product is water-soluble and evaporates slowly for maximum yield. It is virtually odorless; a characteristic that all employees seek. It leaves zero residue behind, so no ghost images remain on the screen. And, it has a very high flash point. Finally, this screen was can be used with both manual and automatic screen cleaning equipment.
Additional high points of SWG 220™ Screen Wash Degradent:
DRAIN SAFE, NON-TOXIC, 100% BIODEGRADABLE. Cleaned screens look like new. And, the price point leaves competing screen washes wishing on a star! Use of this screen wash and the entire line of RhinoClean Green Screen Cleaning Chemicals will help businesses to “green-up” their screen cleaning practices. Mother Earth will thank you.
SO, the UPSHOT is that this Water-based Screen Wash is a bombshell of a solution.
FREE SHIPPING opportunities on orders of $50+ w/delivery in the contiguous U.S.
And, we ship world wide.
If you haven’t already had to read and deal with a negative on-line review about your business, customer service and/or product, don’t worry, because you will. It’s inevitable in these days of no-holds-barred social media.
In the following article reprinted from Printwear, 8 Ways to Handle Bad Online Reviews, Vince DiCecco shares splendid, spot-on advice. We are appreciative!
Yelp receives an astounding 84 million visitors a month. According to a 2012 BrightLocal study, approximately 72 percent of consumers surveyed said they trust online reviews as much as personal recommendations, while 52 percent said that positive online reviews make them more likely to use a local business. So what should you do when there are negative reviews of your business on such sites?
1. Remain Objective—If the review or comment is obviously not serious, or if the poster is using angry, abusive language, your best option may be to ignore it. If possible, have it removed. Most consumer-review sites offer a way to flag or report reviews that violate terms of service.
2. Say “Thanks”—Whether or not you agree with the complaint’s validity, the reality is that a customer perceived an event in a certain way. Acknowledging the experience and the role your operations played in shaping that perception is the first step in successfully addressing a concern. Thank them for taking the time to offer feedback.
3. Respond with Tact—Keep it professional. Passive-aggressive or sarcastic comments will only fuel the flames.
4. Take it Offline (if possible)—Engage the customer with a short and positive private response that recognizes the issue and discusses ways to remedy the situation. By taking the issue offline, you can avoid a back-and-forth that could draw even more unwanted attention to the review. If successfully resolved, politely ask the customer to revise their review to note that their complaint was addressed, or delete it altogether.
5. Apologize and Ask for Input—A sincere apology does not necessarily mean you are agreeing with their assessment of the situation, but it does mean that you are genuinely sorry that they had a bad experience. An offer to make things right can go a long way to validate your customer’s concerns. It lets them know you are committed to ensuring it won’t happen again.
6. Flip the Script—Highlighting your strengths is a great way to frame your story while still making the person feel heard and acknowledged. Having the ability to react to negative feedback can actually be a positive move.
7. Evaluate the Public Response—Review sites allow for businesses to easily offer their views. Offer a short response that corrects the facts, but do not delve into specific inaccuracies.
8. Legal Action is a Last Resort—Publicity over an ugly lawsuit may drag the company into territory difficult to return from, no matter the outcome. Use it only if you must.
We hope that this guideline has armed you for when that less than glowing review appears. Thanks for reading and subscribing.
It’s Chicago on the lake in the summertime. And it’s the 15th annual ASI Show that includes the Signage + Decoration Pavilion that will be held July 15-17, 2014, at McCormick Place.
RhinoTech on Deck on Booth 480 in the Signage + Decoration Pavilion
This year, the ASI Show features an unprecedented schedule that includes Sales Boot Camp with leadership expert, Stephen M.R. Covey, and a multimedia presentation by Erik Wahl. The Signage + Decoration, On-the-Show-Floor Workshops will feature a variety of topics including one presented by Gregory Markus, president/RhinoTech, who will demo the latest digital technology and share tips on how, by embracing change and new technology, a traditional printing business can be more creative and innovative, thrive and survive. He will also offer information on how-to economically and easily embrace digital technology to broaden advantage and create new revenue streams. For Free Registration to attend the show, click HERE – complements of RhinoTech!
No Woo-Woo. It’s just New Age Digital Printing with the RT SunAngel DARK Series and other Fine Systems.
This workshop is the place where Greg Markus will help to demystify the art of decorating apparel and other products through digitally printed, heat-applied graphics using the latest heat-transfer papers, toners and equipment. Attendees who want to start a business, as well as, those in established screen/graphics printing and embroidery businesses will learn how to 1) transition a digital printing specialty into an established business space; 2) learn how to improve profitability and efficiency with digital transfer systems without a huge capital investment.
The techniques discussed will be applicable for sign companies, art studios, screen, graphics and digital printers, embroiderers, promotional products distributors, those mulling over the start-up needs of a digital printing business. The session will cover:
• Step-by-step instruction on how-to digitally print on light and DARK apparel and fabrics with the RT SunAngel DARK series of heat transfer paper, printers and toners that include fluorescent colors + white and traditional CMYK toners + white.
• How to print images using weedless, SingleStep™ heat transfer laser paper for light color apparel.
• Methods for printing textile metallic foil and rhinestones on light and dark fabrics,
• How to print on hard surfaces such as metal, glass, acrylic, plastic, wood and ceramic using SinglePrint™ heat transfer paper for laser printers.
• An overview of SingleJet™ heat transfer paper for use with inkjet printers.
• The heat-transfer media, printers/toners and heat-press equipment used.
• Cost considerations of producing decorated apparel digitally versus direct-to-garment and manual textile printing.
• Tips on how to choose between laser and inkjet systems, determining space needs and other considerations for adding digital heat transfer technology to an existing printing business or for a start-up operation.
• Enable attendees to hold and feel the texture of the printed garment.
After the workshop, participants will be invited to Booth 480 to watch live action, digital printing demos.
Throughout his 35+ year career in our industry, Greg Markus has fully embraced change as the landscape of screen, graphics and digital printing has evolved. In doing so, he explains, “creativity and innovation are enhanced, helping business to thrive and survive”. He encourages all in our industry and those entering it to venture out and investigate possible opportunities to the fullest within the realm of the “new normal” in printing. This involves either merging digital printing technology into traditional printing/embroidery, art studio businesses etc. and/or when starting-up as a stand-alone.
Gregory Markus is the president and owner of RhinoTech, based in St. Paul, MN. Since the company’s inception 19 years ago, Greg, along with his partner, Todd Michaels, V.P./Operations, has charted the growth of RhinoTech into a worldwide manufacturer/distributor of screen, digital and graphics equipment and papers; screen frame GLUE/adhesives, eco-friendly screen cleaning chemicals and equipment, washout booths that help save on water resources, triple-action filtration systems, screen cleaning and recirculating systems, commercial pressure washers, supplies and more.
Once again, thanks for checking this site out!
This guy cracks us up! Dan Danbom is a contributor to Printwear; you can find his article on the last page of the magazine each month. Dan is the laugh master. Self-deprecating and insightful, he takes our everyday world and spins it so that the things that bug us like TOO MANY PASSWORDS are put into non, ledge jumping perspective. He’s definitely the guy to offer a well-deserved righteous chuckle, giggle and snort, fall-down-laughing, LOL guffaw.
As easy as MyZK8o0veeMan62hike.
In Last Laugh (Printwear, March 2014), Dan succinctly nails the password debacle; having to remember 20 passwords (that seems a low estimate for most of us), the fact that he’s probably been hacked anyway, because most passwords are way too easy to crack, and that “because the help desk is a pleasure on a par with kidney stones, many workers simply write down their passwords on a piece of paper and tape it to their computer. While this ensures that no one will forget their password (because they don’t have to remember it in the first place, it can also lead to mischief if unauthorized person access your computer and download, say, a large retailer’s seventy-million credit card records).” Bazinga!
No Password Needed.
Fortunately, you won’t have to remember this code, RCG07, past this Saturday, June 7, 2014. It’s the code needed to receive a 12% discount on eco-sensitive, screen frame cleaning products from RhinoTech when you order ON-LINE. Help lessen the impact of screen printing on Mother Earth with use of biodegradable, RhinoClean Green screen cleaning products that have features such as low odor, a pleasant citrus scent, are soy-based, water-based and more.
RCG Screen Wash SWG220
Screen Prep SPG 2255
Soy-based, Screen Wash SWG 305 Plastisol / UV Screen Wash Degradent
SWG² 197C™ Multi-Purpose Screen Wash Degradent
Screen Wash SWG² 145C™ Plastisol Ink
PWG 125 Multi-Purpose Press Wash
PWG 122 Textile Press Wash
APG 1000 Plastisol Screen Wash Degradent & Emulsion Remover (1:15 mixing ratio)
Emulsion Remover ERG² 8500L™ Liquid Concentrate up to 1:15 ratio
Emulsion Remover ERG² 8550L™ Ready To Use or mix up to 1:4 ratio
Remarkable, emollient-rich Hand Cleaner
Be sure to use the FREE SHIPPING opps (in the contiguous U.S.) if your order is over $50. RhinoTech also ships world-wide!
Please contact RhinoTech directly at 651-686-5027 x 4 or email@example.com for any assistance you might need. Also, checkout their youtube.com site to see reviews and action packed, step-by-step videos on their screen cleaning products. Thanks for watching and subscribing!
Filtration is Good!
Focused on environmental sensitivity, the company has created a triple-action filtration system to help printers/business owners/educational institutions become and remain stewards of the earth, septic and plumbing systems. The cost of the system is competitive while remaining a dramatically efficient way in which to dispose of emulsion and ink by-products.
Like all RhinoTech Filtration systems, the M-10F offers space saving features to enable it to easily fit underneath a RhinoTech (or most other) Washout Booth and connect to plumbing systems. With the use of compatible RhinoClean Green ² Screen Cleaning chemicals that are eco-friendly and biodegradable, the filtered liquid becomes even more drain safe.
The M-10F screen cleaning filtration system works like this:
- during the screen cleaning process, ink and emulsion flow from the washout booth into the M-10F that has been positioned securely underneath the washout booth.
- The first of two filtration chambers fill with liquid from the booth.
- When the liquid reaches the top inside divider of the M-10F, it transfers to the second chamber that houses an auto discharge pump.
- As the second chamber fills, the pump activates automatically pushing the liquid out of the chamber and through two additional canister filters. At that point, maximum filtration has been achieved.
- And, only then is the filtered water allowed down the drain.
Utilizing an M-10F Filtration System offers an affordable way for any screen printing company to meet their responsibilities to comply with city, county, state, Parrish, township and federal regulations regarding liquid disposal. Home-based studios especially benefit when septic and plumbing systems are kept in tact with a purposeful screen cleaning filtration system!
Again, thanks for your interest and your subscription!
It’s safe to say that when a screen printer and a screen printing educational video producing giant asks his audience for their questions, he has to be ready for anything. Lucky for us, unflinching Jonathan Monaco, who IS Catspit Productions, shared his LOL video response with us. He tactfully and with good humor, answers the previously unasked, burning questions regarding his hair, fashion and the business of screen printing.
Screen Printer or Rock Star?
Though many of his fans believe he looks like Chad Kroeger from Nickelback, Jonathan has assured us that he is not.
RhinoTech, Screen Cleaning Issues and More!
In answer to the question regarding whether or not there are “cheap” screen cleaning chemicals, Jonathan highly, emphatically recommended that the RhinoClean Green² line of screen cleaning chemicals is the way to go. To be safe and environmentally sensitive, Jonathan not only handles this line of screen cleaning products, but has produced product review videos on these cleaners (with a thumbs up) that will help to lessen the impact of screen printing on our environment. Together w/RhinoClean Filtration systems, all screen and graphics printing businesses can increase precautions when it comes to helping protect plumbing systems and septic fields.
Buy it – Don’t Build It. Save Time, Money and Energy and Buy Screen Cleaning/Screen Printing Equipment!
Yes, some people do build exposure systems and washout booths hoping to save money. In the end, however, the inordinate amount of time, money and effort that has been expended and the fact that home-made systems may or may not conform to safety measures (washout booths built w/glass backs that often shatter, for example) ends up negating great intentions. There is good sense in purchasing equipment to ensure that it is safe, gets the job done efficiently and is easy to use. Taking the time to research and source out the good from the bad will really pay off in the end.
Do You Half Tuck?
Finally, the reason for the half tuck is revealed live! It’s a great option, whether you’re in a hot climate like Arizona or not.
We appreciate your comments and all future content suggestions. Thanks!
1. Be creative using printing techniques.
Find out something interesting about your customers: the charities they support or participate in, articles they’ve published etc. Acknowledge an achievement via a thank you letter, the tag attached to their order, a Facebook post that includes your company logo.
2. Embrace change as needed.
Some companies transform themselves 2 or 3 times as they evolve and grow. If you find that your logo or brand is not an accurate portrayal of what you do as your business matures, change it.
is one company in the screen printing industry that embraced a new logo/branding.
Caps International did the same.
Here are others from Business Insider.
3. Find your bliss in screen printing, graphics printing, and digital printing.
Learn and see the latest techniques from the highly creative people who post their printed designs on Twitter, FB, Tumblr and a host of other social media sites. Passion and inspiration will elevate when learning new techniques w/half tones, the ways to print on metal and glass with SinglePrint™ by RhinoTech, cool ways to print spot color and block graphics.
And bliss can even be found when the right combination of products and equipment come together as in clean ‘green’ screen printing products. Transforming a shop and especially a home-based screen printing studio into one using biodegradable cleaning products and filtration systems (powered by RhinoTech) offers a host of positive ramifications for owners, employees and Mother Earth.
4. Give Back.
In good and tough economic times, it’s noble to give back to the community in some form. Exhibitors at trade shows, for example, often times charge $2-$5 for their printed shirts hats, golf towels etc., used as PR and then contribute the proceeds to, for example, the Juvenile Diabetes Research Foundation. With a mission to one day cure Type 1, insulin dependent diabetes that affects children through young adults, this foundation gives 90 cents of every dollar to research. Being aligned with that type of organization like RhinoTech offers a way to “give back” and get some great PR shots!
Custom print at Bike Week and donate $.50 for every t-shirt purchased. The ideas are endless!
5. Repeat, Duplicate, Repeat.
For most screen, digital and graphics printers, it is tough to dedicate large sums of money for advertising/marketing. That means that for every dollar directed into advertising and marketing, your brand must count in a very big way. The mantra of marketing is Repeat.
Use your brand/logo on every note, label, letter, tag, brochure, catalog, over-sized business card thank you note and email you send out. It’s easy to make sure that your default signature on business emails also includes your company’s logo, phone #, Facebook, blog and all social media addresses. Anyone who receives an email from you should be able to click on and through to the social media site.
Though you might have a distaste for social media, it is a must in 2014. A personalized Facebook page and these: Pinterest, Foursquare, Tumblr, Google+, Twitter and a host of others located here: Top 15 Most Popular Social Networking Sites | December 2013 that allows others access to your company during a search engine search. Duplicate your message in trade publications that also have e-magazines. This will be a double-pop for your company.
Thanks for reading!