1. Be creative using printing techniques.
Find out something interesting about your customers: the charities they support or participate in, articles they’ve published etc. Acknowledge an achievement via a thank you letter, the tag attached to their order, a Facebook post that includes your company logo.
2. Embrace change as needed.
Some companies transform themselves 2 or 3 times as they evolve and grow. If you find that your logo or brand is not an accurate portrayal of what you do as your business matures, change it.
is one company in the screen printing industry that embraced a new logo/branding.
Caps International did the same.
Here are others from Business Insider.
3. Find your bliss in screen printing, graphics printing, and digital printing.
Learn and see the latest techniques from the highly creative people who post their printed designs on Twitter, FB, Tumblr and a host of other social media sites. Passion and inspiration will elevate when learning new techniques w/half tones, the ways to print on metal and glass with SinglePrint™ by RhinoTech, cool ways to print spot color and block graphics.
And bliss can even be found when the right combination of products and equipment come together as in clean ‘green’ screen printing products. Transforming a shop and especially a home-based screen printing studio into one using biodegradable cleaning products and filtration systems (powered by RhinoTech) offers a host of positive ramifications for owners, employees and Mother Earth.
4. Give Back.
In good and tough economic times, it’s noble to give back to the community in some form. Exhibitors at trade shows, for example, often times charge $2-$5 for their printed shirts hats, golf towels etc., used as PR and then contribute the proceeds to, for example, the Juvenile Diabetes Research Foundation. With a mission to one day cure Type 1, insulin dependent diabetes that affects children through young adults, this foundation gives 90 cents of every dollar to research. Being aligned with that type of organization like RhinoTech offers a way to “give back” and get some great PR shots!
Custom print at Bike Week and donate $.50 for every t-shirt purchased. The ideas are endless!
5. Repeat, Duplicate, Repeat.
For most screen, digital and graphics printers, it is tough to dedicate large sums of money for advertising/marketing. That means that for every dollar directed into advertising and marketing, your brand must count in a very big way. The mantra of marketing is Repeat.
Use your brand/logo on every note, label, letter, tag, brochure, catalog, over-sized business card thank you note and email you send out. It’s easy to make sure that your default signature on business emails also includes your company’s logo, phone #, Facebook, blog and all social media addresses. Anyone who receives an email from you should be able to click on and through to the social media site.
Though you might have a distaste for social media, it is a must in 2014. A personalized Facebook page and these: Pinterest, Foursquare, Tumblr, Google+, Twitter and a host of others located here: Top 15 Most Popular Social Networking Sites | December 2013 that allows others access to your company during a search engine search. Duplicate your message in trade publications that also have e-magazines. This will be a double-pop for your company.
Thanks for reading!