The question is: why should screen and graphic printers participate in ?
Simple put…because Pinterest is a gold mine of ideas, a prime place to display your creative genius, another avenue in which to engage and exchange with others in the screen and graphics printing worlds, to maybe even sell some of your t-shirts, hats, hoodies, pillows, invitations and more to new clients you’ve gained as a result of your involvement (pillow screen printed by Emily Chushman, Living Room Board via Pinterest).
To join, however, you must first be invited. Once you’ve been invited per email, its NBD to begin.Just follow the prompts and read everything to ensure frustration-free Board creations. Site creation begins with a series of Boards that showcase your company’s screen printing work and/or, for example, community events you’re involved in, travel, art, adventures, fashion, fair trade clothing, architecture. From your boards, you can view all types of sites and “repin” other photos from Pinterest that pique your interest to your boards. Slowly, your repertoire will be constructed and your step into this new world of liking/repinning will evolve into fresh e-social circles. It’s motivating, too.
Uno Estudio is a great example of how this company is using Pinterest. The company has a board that displays grafica (that gives credit to the artists – # 1 in etiquette). It also has one titled Screen Print complete with a video, a small screen printing project and more. RhinoTech recently had its RhinoBond Crystal, an adhesive catering to craftsters, jewelery-makers and hobbyists, repinned from its Jewelery Board to another jewelery designers board. And the 300 people following her will now have the opportunity to read about this product and …. on it goes from there.
This excerpt from a New York Times article, Drilling Down: What Small Businesses Should Know about Pinterest, helps answer the initial question:
Q: How do you determine if Pinterest may be right for your business?
A: Can you answer yes to these questions: One, do you have, or can you create, interesting and sharable content on your Web site? Two, do you have products to sell that can be presented visually? Three, are you willing to devote the time that it takes to market on Pinterest? Businesses are lured into social media marketing because it’s free. But the primary investment in social media marketing is time, not money. If you are not willing to devote the time to Pinterest, or any other social media, it’s not right for your business. It must be a scheduled business activity, just like opening the doors or doing payroll.
Be bold and may you reap intense exposure.
Thanks for reading and liking this!
Map invitations courtesy of Carisa Lee via Pinterest.