After all the arduous work – or just great luck – of coming up with a brand and slogan that will burn into brains of potential consumers, now comes the “follow-up” part. And this is the part that will help to ensure longevity of your company and what it sells, sustainability of your livelihood and customers; excitement and encouragement to meet the beginning of each new business day. It’s called INTERACTION! And this needs to be accomplished each and every on-line day via all your current and new social interaction tools such as Twitter, Facebook, Linkedin, Pinterest, Foursquare and all the other sites you use to attract and keep customers interested, informed and excited about your company.
And now we diverge. Please click on the “new rules of branding” as compiled by Inc.com (even though this was written a year ago, it still holds true). And be sure to watch for these words: Consistent, Excel, Dive in, Social Media, Respond and Showcase, because these are the words, thoughts and deeds that will keep us all up and running on a spectacular course in the business world, no matter the size of the company.
And I have just one more tip to add: as part of the follow-up, become hugely thank you-based. That means, send out thanks for comments/posts, include a TY note w/a packing list when an order is shipped and again when you know it’s been received. And, if an option, dare I say, actually telephone in a personal thanks for the customer’s business.
See the U.S.A. in your Chevrolet!