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Great info shared by Brandlove! Market away!

The Art of Racing in the Rain (by Garth Stein) speaks to us all!

I put off reading this book (not into racing/watching cars go around in circles for hours), but when I finally picked it up, I couldn’t put it down. It’s inspirational, funny & applies to all our business, life personal/animal interactions. Written in a dog’s voice and perspective, “Enzo” relates, ” I know this much about racing in the rain…it is about balance, anticipation and patience…” Believe me when I say, you will never look at your dog (or pet) the same way again after reading this book! And the next time your kid says “the dog ate my homework”, it just might be true!

‘Green Up’ your Screen Printing Shop!

We’ve found HRG² 2400 Haze Remover that is biodegradable and environmentally-sensitive. It’s available in a liquid form and removes imbedded U.V., conventional and plastisol inks that remain on the screen following emulsion removal (haze/ghost images). It effectively lifts the haze and imbedded ink from the mesh, then emulsifies and dissolves the ink resins, binders, pigments, plasticizers, etc. The solution suspends resins so reattachment to the mesh surface is prohibited allowing for water-rinse removal. And it is an incomparable degreaser!

Just in Time for ISS/Long Beach – Set-Up Screen Printing Equipment Package, Drawings for Free Stuff & More!

Fulfill your dreams – quickly, easily, affordably. Check it all out at ISS/Long Beach, Jan. 18-20, 2013, Booth 255! Observe, ask, ponder, discuss. Make your move!

Sign up for a chance to win 10 packs of SingeJet™, SingleStep™ heat transfer paper; Image Clip Dark and Koncert T’s paper from Neenah Paper, RhinoScreen Dry Stencil Film, RhinoClean™ Green²
Screen Cleaning Chemicals KIT!S Drawings to be held at 3:30 pm, Jan. 19, Booth 255. Jonathon Monaco/Catspit Productions will draw the names of 55 lucky winners! Have a great show!

SingleStep™ Heat Transfer Paper scores a 10!

A New Blog

Stumbled upon this new blog from Thread Skull. The team that built it says that “this brand new blog is all about amazing artists and designers, showcasing Great T-shirts and art in the theme of Zombies, Skulls, Monsters, Horror and other such works.”

Nice work!

 

Emulsion News

Emulsion is a light sensitive liquid product that is coated onto a screen frame to create a stencil (required in order to create an image to print).  Emulsion hardens where light hits (exposes) it and then washes away where light doesn’t hit it leaving the desired image to be printed on the screen frame.

Emulsion Remover is required to “reclaim” a screen; so that the stencil (emulsion) can be removed from the screen making it able to be used again and again. There are emulsion removers on the market including biodegradable ones that are water soluble, non-toxic and work quickly on most emulsions. Some are concentrates that are mixed with water while others are ready-to-use.

Fresh, emulsion-free frames

RhinoSol 600 is just one example of an emulsion remover that is a dual cure photo emulsion intended for use with most textile printing using plastisol, water based and discharge inks. It uses a powder sensitizer that, when used in conjunction with this high solids emulsion, offers excellent durability during printing.  Make sure to have the emulsion completely dried for best results.

Wishing you the best of results!

A little something to end the week with.

Jacquelyn Johnson 2008 Beijing Summer Olympics

If it didn’t happen last week, there is a latent excellence or ability that may be definitely developed next week!

 

A Late Night Blog…

Beware of late night blog attempts to churn out “just one more”  even though you believe that you are at the top of your game despite the fact that you’ve been running on high for the previous 15 hours (with no caffeine – based beverages).  I share this fresh experience and ask that you please re-read,  the MUST DO blog completed in the early hours of 5/23 that now includes the CORRECT link to the American Screen Printing website. Please click HERE to check out this site.

I offer sincere appreciation!

Your Company is Branded…Now What?

After all the arduous work  – or just great luck -  of coming up with a brand and slogan that will burn into brains of potential consumers, now comes the “follow-up” part. And this is the part that will help to ensure longevity of your company and what it sells, sustainability of your livelihood and customers; excitement and encouragement to meet the beginning of each new business day. It’s called INTERACTION! And this needs to be accomplished each and every on-line day via all your current and new social interaction tools such as Twitter, Facebook, Linkedin, Pinterest, Foursquare and all the other sites you use to attract and keep customers interested, informed and excited about your company.

And now we diverge. Please click on the “new rules of branding” as compiled by Inc.com (even though this was written a year ago, it still holds true). And be sure to watch for these words: Consistent, Excel, Dive in, Social Media, Respond and Showcase, because these are the words, thoughts and deeds that will keep us all up and running on a spectacular course in the business world, no matter the size of the company.

And I have just one more tip to add: as part of the follow-up, become  hugely thank you-based. That means, send out thanks for comments/posts, include a TY note w/a packing list when an order is shipped and again when you know it’s been received. And, if an option, dare I say, actually telephone in a personal thanks for the customer’s business.

It’s good to share your thoughts and experiences. Thanks for reading and subscribing, as always.

See the U.S.A. in your Chevrolet!